Is urea fertilizer profitable to sell on Amazon United States?

The niche generates $383K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +89.1%. Flapen's verdict: Worth a look (65/100).

How competitive is the urea fertilizer niche?

12 brands and 17 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in urea fertilizer?

Top complaints mined from reviews: Plant Growth, Value For Money, Instructions/User Manual/Troubleshooting. The return rate is 0.3%.

When does demand for urea fertilizer peak?

Demand peaks in Apr–May–Jun; the busiest month runs 5.4× the quietest.

What does it cost to enter the urea fertilizer niche?

Listings span $9.17–$73.56; the average listing price is $28.84 (sweet spot $15–$100). The average incumbent carries 561 reviews — the moat a new listing must climb.

urea fertilizer

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.84

avg listing price — sweet spot $15–$100

Price range

Great$9.17–$73.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+89.1%

90-day search growth — must beat 0% to launch

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good560.58

avg incumbent reviews — the moat a new listing must climb

Market size

Good$383K

$383K/yr · 167K searches

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, urea fertilizer is a $383K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 65/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

urea fertilizer market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $288K–$361K; units × avg price
Conversion rate: 8.0%
Avg BSR: #735
Page quality: 0%
Prime: 68%
Sponsored: 74%
Out of stock: 0.4%
Avg brand age: 77 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

15%

Cz Garden Supply25%
CountryMax18%
Easy Peasy13%
OULLYY12%
Supply Solutions10%
TPS NUTRIENTS7%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +89.1% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 5.4×

Open Trend

Top urea fertilizer search terms

urea fertilizer98K/yr +108.3%6.7% conv.
urea fertilizer 46-0-019K/yr +126.7%8.2% conv.
46-0-0 fertilizer8K/yr +118.5%6.0% conv.
urea 46-0-0 nitrogen fertilizer5K/yr +89.9%6.5% conv.
46-0-0 urea nitrogen 50 lb5K/yr +69.7%2.9% conv.
urea 46-0-04K/yr +77.0%6.8% conv.
urea fertilizer for plants5K/yr +24.8%7.0% conv.
urea for plants5K/yr -4.6%8.7% conv.
46-0-03K/yr +60.5%4.8% conv.
urea fertilizer 46-0-0 50 lb bag3K/yr +7.3%5.5% conv.

All search terms

Top urea fertilizer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Urea Fertilizer 46-0-0 Made in USA - 5LB Plant Food for Indoor/Outdoor Flowers & Gardens - Promotes Lush Growth - Lettuce Green Lawns Fruit Vegetables Citrus Trees Tie Dye Granules Prills

Cz Garden Supply$17.744.6★1,115 rev

CountryMax Urea Fertilizer 46-0-0 50LB Bag High Nitrogen Lawn Fertilizer for Fast Green-Up Plant Food for Lawns Gardens Crops Trees & Shrubs Professional Granular Plant Fertilizer

CountryMax$66.074.7★68 rev

UREA FERTILIZER 46-0-0 | nitrogen granular fertilizer | NITROGEN PLANT FOOD

Easy Peasy$19.114.6★2,685 rev

Urea Fertilizer 46.0% Minimum Nitrogen Commercial Grade 99+% Purity Plant Food for Indoor/Outdoor Flowers and Gardens (0.9 lbs)

OULLYY$9.174.6★289 rev

Urea Fertilizer Rapid Nitrogen Boost 15-0-0 NPK for Deep Green Growth & Stronger Leaf Development 8 oz

TPS NUTRIENTS$11.424.4★107 rev

Newest

by launch date

CountryMax Urea Fertilizer 46-0-0 50LB Bag High Nitrogen Lawn Fertilizer for Fast Green-Up Plant Food for Lawns Gardens Crops Trees & Shrubs Professional Granular Plant Fertilizer

CountryMax$66.0768 rev

4mo ago

CountryMax Urea Fertilizer 46-0-0 10LB Bag High Nitrogen Lawn Fertilizer for Fast Green-Up Plant Food for Lawns Gardens Crops Trees & Shrubs Professional Granular Plant Fertilizer

CountryMax$28.0568 rev

4mo ago

Urea Fertilizer 46-0-0 High Nitrogen Fertilizer Nitrogen Fertilizer for Plants Grass & Lawn Care Nitrogen Rich Fertilizer for Green Growth Urea 46-0-0 Plant Food 5 lbs

Leaves and Soul$22.1224 rev

5mo ago

Usedgdig 12Ounce Prilled Urea Fertilizer 46-0-0 Nitrogen Bloom Booster Plant Food for Indoor/Outdoor Plants and Flower Gardens - Fruit to Stimulate Growth and Deep Green Color

USEDGDIG$9.49235 rev

1y ago

Urea Fertilizer 46.0% Minimum Nitrogen Commercial Grade 99+% Purity Plant Food for Indoor/Outdoor Flowers and Gardens (0.9 lbs)

OULLYY$9.17289 rev

1y ago

What buyers say about urea fertilizer

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth34%

“More growth and greener”

Quality-Overall17%

“Quality product”

Advertised Vs Actual Product13%

“As advertised”

Value For Money12%

“Worth every penny”

Color6%

“I started noticing improvements in the overall color”

Ease Of Use4%

“easy to use”

Instructions/User Manual/Troubleshooting2%

“Follow instructions carefully”

Spray/Flow2%

“A wonderful foliar spray for tomatoes”

Functionality-Overall1%

“It should work effectively”

Weight Light1%

“Go really light with this”

What buyers complain about

Plant Growth24%

“it will burn your plants”

Value For Money14%

“Too Expensive, Returned”

Instructions/User Manual/Troubleshooting12%

“Should come with better directions”

Leak-Proof6%

“Bag Leaks”

Color6%

“off colored prills”

Heating4%

“I used to add to my compost pile which wasn't getting as hot as I would have liked”

Functionality-Overall4%

“Did not work for me”

Weight Heavy3%

“Bags not as weighted as advertised”

Size-Overall2%

“I honestly thought it would be way smaller”

Contamination2%

“It also fertilized the inside of the Amazon Truck”

Top return reasons

Size-Overall17%

Advertised Vs Actual Product17%

Value For Money15%

Functionality-Overall12%

Leak-Proof11%

Contamination7%

Eco Friendliness4%

Plant Growth3%

Weight Heavy2%

Defective Material/Parts2%

Common questions

Is urea fertilizer profitable to sell on Amazon United States?: The niche generates $383K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +89.1%. Flapen's verdict: Worth a look (65/100).
How competitive is the urea fertilizer niche?: 12 brands and 17 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in urea fertilizer?: Top complaints mined from reviews: Plant Growth, Value For Money, Instructions/User Manual/Troubleshooting. The return rate is 0.3%.
When does demand for urea fertilizer peak?: Demand peaks in Apr–May–Jun; the busiest month runs 5.4× the quietest.
What does it cost to enter the urea fertilizer niche?: Listings span $9.17–$73.56; the average listing price is $28.84 (sweet spot $15–$100). The average incumbent carries 561 reviews — the moat a new listing must climb.