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72

umbrella table

Worth a look

Shows demand growing +203.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 61Growth 97Conversion 17Competition 82Returns 85Price range 72Avg price 85Brand share 81Review moat 55Quality gap 70

Growth

Incredible+203.4%

90-day search growth — must beat 0% to launch

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great$71.64

avg listing price — sweet spot $15–$100

Competition

Great33%

top-5 click share — an open shelf

Brand share

Great54%

top-5 brand share — no brand owns this niche

Price range

Good$17.55–$131.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$526K

$526K/yr · 532K searches

Review moat

Good1,319.74

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, umbrella table is a $526K/yr Amazon United States market (532K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 72/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

umbrella table market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
$430K–$573K
units × avg price
Conversion rate
1.4%
Avg BSR
#184
Page quality
0%
Prime
45%
Sponsored
89%
Out of stock
10.1%
Avg brand age
38 months
Avg seller age
183 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

35

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

33%

Top 20: 77%

Open market

41%

  • Veradek21%
  • Best Choice Products10%
  • Yaheetech9%
  • Diyfire8%
  • Giantex6%
  • BoYata5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +203.4% search growth over the last 90 days.
25K15KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 18.0×

Top umbrella table search terms

  • umbrella table122K/yr
  • umbrella side table57K/yr
  • umbrella table with hole53K/yr
  • umbrella base table32K/yr
  • umbrella stand table34K/yr
  • outdoor umbrella table32K/yr
  • outdoor side table with umbrella hole29K/yr
  • outdoor coffee table with umbrella hole24K/yr
  • patio umbrella table24K/yr
  • umbrella side table with hole19K/yr
All search terms

Top umbrella table products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$16K6%$32K9%$47K12%$63K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about umbrella table

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation15%

“Easy assembly”

Quality-Overall14%

“I think this product is well made overall”

Strength13%

“The table is sturdy”

Value For Money7%

“Good value for money”

Size-Overall7%

“Great size”

Design-Overall6%

“Looks great and super functional”

Advertised Vs Actual Product5%

“As advertised”

Durability3%

“The black plastic material feels durable”

Weight Heavy3%

“It feels heavy duty it is large”

Ease Of Use2%

“Easy to pop on”

What buyers complain about

Quality-Overall13%

“Bad quality”

Durability11%

“Doesn't last”

Strength8%

“Very flimsy”

Assembly/Installation7%

“Assembly was a hassle”

Value For Money5%

“It is a bit pricey”

Size-Overall5%

“very small base”

Material Quality3%

“fragile nature of the material”

Rusts/Corrodes3%

“its already rusting”

Ease Of Use2%

“its hard for me to reach it to tie down”

Color2%

“It has already faded”

Top return reasons

Size-Overall31%
Color12%
Defective Material/Parts10%
Weight Heavy6%
Advertised Vs Actual Product5%
Material Quality4%
Value For Money4%
Weight Light3%
Mechanism Issues3%
Strength3%

Common questions

Is umbrella table profitable to sell on Amazon United States?
The niche generates $526K/yr across 47 tracked products. 16 of 18 products launched in the last 360 days are still selling. 90-day search growth is +203.4%. Flapen's verdict: Worth a look (72/100).
How competitive is the umbrella table niche?
26 brands and 35 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in umbrella table?
Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 1.5%.
When does demand for umbrella table peak?
Demand peaks in Apr–May–Jun–Jul; the busiest month runs 18.0× the quietest.
What does it cost to enter the umbrella table niche?
Listings span $17.55–$131.91; the average listing price is $71.64 (sweet spot $15–$100). The average incumbent carries 1,320 reviews — the moat a new listing must climb.