umbrella holder outdoor
Worth a lookShows demand growing +112.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+112.3%90-day search growth — must beat 0% to launch
Avg price
Incredible$39.93avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$10.41–$131.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,264.42avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$46K$46K/yr · 36K searches
According to Flapen's Amazon United States niche tracking, umbrella holder outdoor is a $46K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
umbrella holder outdoor market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $30K–$40K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #245
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 93%
- Out of stock
- 5.1%
- Avg brand age
- 39 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
34 falling
Sellers
44
Top-5 brand share
48%
Top 20: 88%
Top-5 click share
43%
Top 20: 80%
Open market
48%
- BACKYARD EXPRESSIONS PATIO · HOME · GARDEN13%
- US Weight12%
- AMMSUN9%
- JEAREY9%
- Best Choice Products5%
- EliteShade4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +112.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 5.4×
Top umbrella holder outdoor search terms
- outdoor umbrella holder17K/yr
- umbrella holder outdoor19K/yr
- umbrella holders for outside433/yr
Top umbrella holder outdoor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BACKYARD EXPRESSIONS PATIO HOME GARDEN 911554 21 Pound Umbrella Base Bronze
BACKYARD EXPRESSIONS PATIO · HOME · GARDEN$36.284.4★7,013 rev
AMMSUN Adjustable Portable Umbrella Base Upgraded Heavy Duty Metal Holder-Stand-Sand Grass Auger for Flag Umbrella Fishing Rod Outdoor Park Patio Beach Ground Ideal for Use in Soil Grass
AMMSUN$13.144.5★1,666 rev
JEAREY 81.5lb Max Capacity Patio Umbrella Stand Outdoor Umbrella Base Water Filled Stand Heavy Duty Market Umbrella Holder for Patio Deck Poolside (Black)
JEAREY$25.784.3★1,379 rev
US Weight Durable Fillable Umbrella Base Designed to be Used with a Patio Table 3.5 pounds Bronze
US Weight$22.324.3★10,720 rev
US Weight 40 Pound Umbrella Base - Weighted Umbrella Base For Use With Patio Table Heavy Duty Base for Umbrella - Made in the USA - Multiple Colors Available
US Weight$38.914.3★1,160 rev
Newest
by launch date
DUMOS 22LBS Heavy-Duty Outdoor Umbrella Base Weather-Resistant Resin Patio Umbrella Stand Rust-Proof Coated Umbrella Holder for Garden/Pool/Backyard 2 Securing Knobs 2 Pole Adapters Bronze
DUMOS$30.1294 rev
EliteShade USA Full Aluminum Non-Rust Deck Umbrella Mount Heavy Duty Metal Patio Umbrella Base Stand Outdoor Umbrella Holder for Deck Railing Black
EliteShade$38.8316 rev
Patio Kingdom 22L Water Filled Patio Umbrella Base Heavy Duty HDPE Outdoor Umbrella Stand with Dual Locking Knobs Weather Resistant Holder for 6-10FT Umbrellas Black
Patio Kingdom$33.85105 rev
JEAREY 81.5lb Max Capacity Patio Umbrella Stand Outdoor Umbrella Base Water Filled Stand Heavy Duty Market Umbrella Holder for Patio Deck Poolside (Black)
JEAREY$25.781,379 rev
AWTATOS Umbrella Holder Entryway Umbrella Stand Freestanding Black
AWTATOS$18.87260 rev
Trending
90-day click momentumDUMOS 22LBS Heavy-Duty Outdoor Umbrella Base Weather-Resistant Resin Patio Umbrella Stand Rust-Proof Coated Umbrella Holder for Garden/Pool/Backyard 2 Securing Knobs 2 Pole Adapters Bronze
DUMOS$30.124.5★
Veradek Umbrella Side Table - Outdoor Patio Table with Umbrella Hole for Porch/Patio | Durable Plastic-Stone Composite Material & Easy Assembly | Modern Coffee Picnic or Poolside Table
Veradek$131.914.6★
Best Choice Products Fillable Umbrella Base Stand Round Sunburst Plastic Patio Umbrella Base Stand Pole Holder for Outdoor Lawn w/ 55lbs Weight Capacity Adjustment Knob
Best Choice Products$37.264.5★
Stainless Steel Umbrella Deck Mount Heavy Duty Patio Umbrella Holder (Fits Umbrellas up to 2) Patio Umbrella Base Can be Mounted on a Flat Surface or at Right Angles to Save Space(1 Set Black)
Walrkaur$42.464.7★
Sunnyglade 18 30.2-lbs Heavy Duty Round Antiqued Umbrella Base for Patio Outdoor - Bronze
Sunnyglade$48.224.3★
What buyers say about umbrella holder outdoor
What buyers praise and complain about, mined from review topics.What buyers love
“Sturdy construction”
“The quality feels solid”
“Easy assemble”
“Worth buying”
“exactly as advertised”
“THE RIGHT FIT”
“Nice heavy umbrella base”
“Its very easy to maneuver”
“Good design”
“Seems durable”
What buyers complain about
“does not fit”
“its not strong enough”
“Bad quality”
“Didnt last”
“Very heavy”
“so much rust”
“its extremely crappy for the price point”
“Unable to assemble as is”
“pole mount threaded hole do not align”
“not functional”
Top return reasons
Common questions
- Is umbrella holder outdoor profitable to sell on Amazon United States?
- The niche generates $46K/yr across 43 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +112.3%. Flapen's verdict: Worth a look (62/100).
- How competitive is the umbrella holder outdoor niche?
- 34 brands and 44 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in umbrella holder outdoor?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 2.3%.
- When does demand for umbrella holder outdoor peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 5.4× the quietest.
- What does it cost to enter the umbrella holder outdoor niche?
- Listings span $10.41–$131.91; the average listing price is $39.93 (sweet spot $15–$100). The average incumbent carries 2,264 reviews — the moat a new listing must climb.