Is umbrella base with wheels profitable to sell on Amazon United States?

The niche generates $77K/yr across 39 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +173.4%. Flapen's verdict: Worth a look (67/100).

How competitive is the umbrella base with wheels niche?

23 brands and 29 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in umbrella base with wheels?

Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Strength. The return rate is 0.9%.

When does demand for umbrella base with wheels peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 29.3× the quietest.

What does it cost to enter the umbrella base with wheels niche?

Listings span $33.85–$129.30; the average listing price is $65.82 (sweet spot $15–$100). The average incumbent carries 806 reviews — the moat a new listing must climb.

umbrella base with wheels

Worth a look

Shows demand growing +173.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+173.4%

90-day search growth — must beat 0% to launch

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$65.82

avg listing price — sweet spot $15–$100

Competition

Great40%

top-5 click share — an open shelf

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Price range

Good$33.85–$129.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good806.46

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$76K

$77K/yr · 32K searches

Signals Trending High Price

According to Flapen's Amazon United States niche tracking, umbrella base with wheels is a $77K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 67/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

umbrella base with wheels market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $82K–$99K; units × avg price
Conversion rate: 3.6%
Avg BSR: #134
Page quality: 0%
Prime: 49%
Sponsored: 100%
Out of stock: 2.8%
Avg brand age: 39 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

40%

Top 20: 84%

Open market

33%

Best Choice Products24%
Yaheetech19%
QZER8%
RAOKUKH7%
VredHom4%
Casafield4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +173.4% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 29.3×

Open Trend

Top umbrella base with wheels search terms

umbrella stand with wheels23K/yr +182.9%3.3% conv.
patio umbrella stand with wheels5K/yr +115.6%2.8% conv.
outdoor umbrella stand with wheels4K/yr +204.2%3.4% conv.

All search terms

Top umbrella base with wheels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Best Choice Products 123lb Capacity Fillable Mobile Umbrella Base Heavy Duty Market Stand for Patio Deck Poolside w/ 4 Wheels 2 Locks 2 Knobs Wind-Resistant Design - Black

Best Choice Products$68.914.6★6,791 rev

QZER Umbrella Base with 5 Wheels Fillable Outdoor Patio Umbrella Stand

QZER$63.254.4★300 rev

Best Choice Products Fillable Mobile Umbrella Base Heavy Duty Base Square Tiered Market Stand for Patio Deck Outdoor w/ 4 Wheels 2 Locks 2 Knobs 120lb Capacity - Black

Best Choice Products$69.954.7★1,249 rev

RAOKUKH Patio Umbrella Base Heavy Duty with Wheels Square Market Stand for Outdoor 4 Locks 2 Knobs 125lb Capacity Black

RAOKUKH$59.334.2★1,594 rev

Yaheetech Fillable Mobile Umbrella Base Heavy Duty Patio Umbrella Pole Holder for Outdoor 4 Wheels 4 Locks 2 Knobs 123lb Capacity for Deck Poolside Garden Black-Checkered

Yaheetech$39.494.4★209 rev

Newest

by launch date

Maple99 Umbrella Base - Fillable Umbrella Pole Holder 2 Knobs with Heavy Duty Windproof Design for Patio Deck Poolside Garden. 4 Wheels 2 Locks Holds 125 lbs Dark Black

Maple99$58.49635 rev

2mo ago

AreShark 123lb Max Capacity Patio Umbrella Stand Mobile Outdoor Umbrella Base Heavy Duty Stand for Market Patio Outdoor w/ 4 Wheels 2 Locks 2 Knobs (Black)

AreShark$54.0311 rev

2mo ago

Best Choice Products 123lb Capacity Fillable Mobile Umbrella Base Heavy Duty Market Stand for Patio Deck Poolside Easy to move w/ 4 wheels - Dome Square Black

Best Choice Products$59.8840 rev

5mo ago

UPHYB 52LBS Umbrella Base Umbrella Stand with Brakeable Wheels Patio Umbrella Base Heavy Duty for Outdoor 1.5~1.89 Market Umbrella Resin Umbrella Holder for Patio Deck Porch Poolside Black

UPHYB$66.4166 rev

5mo ago

Patio Umbrella Base with Wheels and Handle 120lbs Heavy Duty Umbrella Stand Rust-Resistant and Windproof Design Easy to Move Stable Umbrella Stand Outdoor Base for Patio Terrace and Poolside

COZEER$57.6989 rev

7mo ago

What buyers say about umbrella base with wheels

What buyers praise and complain about, mined from review topics.

What buyers love

Strength17%

“Sturdy table”

Quality-Overall13%

“Amazing quality”

Assembly/Installation10%

“easy to assemble”

Ease Of Use9%

“Easy to put together”

Advertised Vs Actual Product7%

“As Advertised”

Value For Money6%

“Great Value”

Design-Overall5%

“It looks attractive”

Weight Heavy4%

“Sturdy and heavy”

Size-Overall4%

“Great size”

Wheel Quality3%

“The wheels are a huge plus”

What buyers complain about

Rusts/Corrodes11%

“so much rust”

Size-Overall9%

“BIG”

Strength6%

“Not that sturdy”

Quality-Overall6%

“Quality Control Issues”

Durability6%

“Split in Half”

Leak-Proof6%

“it is leaking”

Value For Money4%

“It costs a little more”

Ease Of Use3%

“not easy to use”

Weight Heavy3%

“its very heavy”

Advertised Vs Actual Product3%

“not reading the description”

Top return reasons

Size-Overall42%

Advertised Vs Actual Product7%

Defective Material/Parts6%

Weight Heavy6%

Leak-Proof4%

Value For Money3%

Strength3%

Mechanism Issues3%

Functionality-Overall3%

Material Quality3%

Common questions

Is umbrella base with wheels profitable to sell on Amazon United States?: The niche generates $77K/yr across 39 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +173.4%. Flapen's verdict: Worth a look (67/100).
How competitive is the umbrella base with wheels niche?: 23 brands and 29 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in umbrella base with wheels?: Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Strength. The return rate is 0.9%.
When does demand for umbrella base with wheels peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 29.3× the quietest.
What does it cost to enter the umbrella base with wheels niche?: Listings span $33.85–$129.30; the average listing price is $65.82 (sweet spot $15–$100). The average incumbent carries 806 reviews — the moat a new listing must climb.