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Umbrella Base with Wheels

Pass

Umbrella Base with Wheels scores 67 out of 100, a Pass. Shoppers spend an estimated $77K a year here, search demand grew +173.4% this quarter, and an estimated 0.9% of orders come back.

Flapen Score
67
67 / 100
Top 11% of 8,839 Patio, Lawn & Garden niches · +11 vs the category median of 56
Market size
$77K/yr32K searches / yr
90-day growth
+173.4%search demand this quarter
Competition
40%top-5 click share · 23 brands · 29 sellers

Flapen Score

Umbrella Base with Wheels against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Umbrella Base with Wheels is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Umbrella Base with Wheels market on Amazon at a glance

Shoppers on Amazon United States searched for Umbrella Base with Wheels 32K times last year and spent an estimated $77K. The top 5 brands take 62% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +173.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+173.4%
Conversion, latest week
3.6%
Market size, estimated
$77Ka year
Peak month
July29.3× the quietest month
Top search term
umbrella stand with wheels23K searches a year

02 · Price

A sale here is worth $65.82.

Listings sell for $65.82 on average, from $33.85 to $129.30. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $65.82 that is $0 to $7K a year per listing.

Average price
$65.82inside the $15 to $100 sweet spot
Price range
$33.85–$129.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #134 within Umbrellas & Shade. It carries 806 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
49%
Out of stock, average day
2.8%
Average rank
#134in Umbrellas & Shade
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
806per listing
Listings tracked
39

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
39 months

Products

Top Umbrella Base with Wheels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

29

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

40%

Top 20: 84%

Open market

33%

  • Brand 124%
  • Brand 219%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Umbrella Base with Wheels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 29.3×

Search terms

Top Umbrella Base with Wheels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • umbrella stand with wheels23K/yr
  • patio umbrella stand with wheels5K/yr
  • outdoor umbrella stand with wheels4K/yr

Reviews and returns

What reviews say buyers love and hate about Umbrella Base with Wheels

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Strength”
11%of negative reviews mention “Rusts/Corrodes”
0.9%of orders come back
“so much rust”
A buyer, on “Rusts/Corrodes”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Umbrella Base with Wheels questions

Answered from the same tracked data.