Is umbrella base table profitable to sell on Amazon United States?

The niche generates $369K/yr across 48 tracked products. 16 of 17 products launched in the last 360 days are still selling. 90-day search growth is +202.5%. Flapen's verdict: Worth a look (73/100).

How competitive is the umbrella base table niche?

26 brands and 33 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in umbrella base table?

Top complaints mined from reviews: Quality-Overall, Assembly/Installation, Strength. The return rate is 1.3%.

When does demand for umbrella base table peak?

Demand peaks in May–Jun–Jul; the busiest month runs 58.2× the quietest.

What does it cost to enter the umbrella base table niche?

Listings span $17.55–$131.91; the average listing price is $76.46 (sweet spot $15–$100). The average incumbent carries 511 reviews — the moat a new listing must climb.

umbrella base table

Worth a look

Shows demand growing +202.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+202.5%

90-day search growth — must beat 0% to launch

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great$76.46

avg listing price — sweet spot $15–$100

Competition

Great33%

top-5 click share — an open shelf

Brand share

Great55%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good511.17

avg incumbent reviews — the moat a new listing must climb

Price range

Good$17.55–$131.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$369K

$369K/yr · 377K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals Trending High Price

According to Flapen's Amazon United States niche tracking, umbrella base table is a $369K/yr Amazon United States market (377K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 73/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

umbrella base table market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $306K–$382K; units × avg price
Conversion rate: 1.3%
Avg BSR: #187
Page quality: 0%
Prime: 33%
Sponsored: 90%
Out of stock: 12.1%
Avg brand age: 37 months
Avg seller age: 189 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

33%

Top 20: 76%

Open market

40%

Veradek21%
Best Choice Products11%
Yaheetech9%
Diyfire9%
OLILAWN6%
BoYata5%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +202.5% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 58.2×

Open Trend

Top umbrella base table search terms

umbrella side table57K/yr +278.2%0.9% conv.
umbrella table with hole53K/yr +188.5%0.9% conv.
umbrella base table32K/yr +269.5%1.2% conv.
umbrella stand table34K/yr +208.8%1.1% conv.
outdoor side table with umbrella hole29K/yr +162.7%0.7% conv.
outdoor coffee table with umbrella hole24K/yr +151.6%0.3% conv.
umbrella side table with hole19K/yr +222.3%0.9% conv.
small umbrella table17K/yr +220.0%0.7% conv.
side table with umbrella hole13K/yr +220.3%0.7% conv.
patio side table with umbrella hole12K/yr +206.5%0.5% conv.

All search terms

Top umbrella base table products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Veradek Umbrella Side Table - Outdoor Patio Table with Umbrella Hole for Porch/Patio | Durable Plastic-Stone Composite Material & Easy Assembly | Modern Coffee Picnic or Poolside Table

Veradek$129.174.6★964 rev

Veradek Umbrella Side Table - Outdoor Patio Table with Umbrella Hole for Porch/Patio | Durable Plastic-Stone Composite Material & Easy Assembly | Modern Coffee Picnic or Poolside Table

Veradek$129.304.6★964 rev

BoYata Outdoor Umbrella Side Table 2-in-1 Outdoor Side Table with Umbrella Hole 15.9 Gallon Fillable Umbrella Stand Base Fit Up to 1.5 Pole Square Patio Side Table for Poolside Deck Matte Black

BoYata$86.103.5★59 rev

Yaheetech Outdoor Patio Side Table with 1.5 Umbrella Hole Black

Yaheetech$52.414.7★357 rev

Umbrella Side Table - Hyperzoo Outdoor Patio Table with Umbrella Hole Heavy Duty Plastic Poolside Table Holds 132 lbs with Water Filled Base Fits 1.5Umbrella Pole for Poolside & Backyard Black

Hyperzoo$88.373.8★65 rev

Newest

by launch date

wikiwiki Umbrella Base&Side Table Black

wikiwiki$86.339 rev

2mo ago

CHENG RONG 2-in-1 Umbrella Side Table 16.54 Outdoor Patio Table with Fillable 15 Gal Water/Sand Base Fits 1.5 Pole UV Resistant for Pool Deck Garden (Black)

CHENG RONG$98.3872 rev

3mo ago

wikiwiki 2-in-1 Patio Umbrella Base & Outdoor Side Table Small Patio Table with Hole Fits 1.5-1.9in Poles 50Lbs Weighted Water Bag HDPE&PP Woodgrain for Patio Deck Poolside & Garden Use Black

wikiwiki$77.249 rev

3mo ago

Diyfire Outdoor Umbrella Stand with Hole in Pool Umbrella Stand with Weighted Water Filled Bladder Fluted Vertical Ribbed Design All Weather Umbrella Side Table Base Patio Umbrella Base Black

Diyfire$91.0739 rev

4mo ago

Diyfire Patio Umbrella Stand with 1.5 Inch Hole 2-in-1 Outdoor Umbrella Base Wind-Resistant Side Table Heavy Duty Patio Table with Umbrella for Pool Easy Assembly Black

Diyfire$91.4429 rev

4mo ago

What buyers say about umbrella base table

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation17%

“Easy assembly”

Strength15%

“Feels sturdy”

Quality-Overall12%

“Amazing quality”

Size-Overall8%

“Great size”

Design-Overall8%

“Looks great and super functional”

Advertised Vs Actual Product6%

“As advertised”

Value For Money5%

“Good value for money”

Weight Heavy4%

“It seems pretty heavy duty, can't complain”

Durability3%

“The black plastic material feels durable”

Storage Capacity2%

“doesnt take up much space”

What buyers complain about

Quality-Overall12%

“Bad quality”

Assembly/Installation9%

“Assembly was a hassle”

Strength8%

“Very flimsy”

Value For Money7%

“It is a bit pricey”

Size-Overall6%

“very small base”

Durability5%

“it is not durable at all”

Material Quality3%

“fragile nature of the material”

Rusts/Corrodes3%

“ANY water makes them rust”

Flatness3%

“table part doesnt stay flat”

Ease Of Use2%

“it's hard to turn and roll”

Top return reasons

Size-Overall30%

Defective Material/Parts10%

Color9%

Weight Heavy9%

Advertised Vs Actual Product5%

Weight Light5%

Strength3%

Value For Money3%