Umbrella Base

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +186.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.7M a year.

Searches, last 12 months

3.8M

Growth, 90 days vs prior 90

+186.1%

Conversion, latest week

4.6%

Market size, estimated

$6.7Ma year

Peak month

June8.8× the quietest month

Top search term

umbrella base1.4M searches a year

Listings sell for $37.91 on average, from $10.60 to $69.95. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $37.91 that is $114K to $152K a year per listing.

Average price

$37.91inside the $15 to $100 sweet spot

Price range

$10.60–$69.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

$114K–$152K

Returns

2.3%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #63 within Umbrellas & Shade. It carries 3,090 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

65%

Out of stock, average day

3.1%

Average rank

#63in Umbrellas & Shade

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

3,090per listing

Listings tracked

43

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

7Amazon's first-year sales bar

Average brand age

38 months