Is umbrella base profitable to sell on Amazon United States?

The niche generates $6.7M/yr across 43 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +186.1%. Flapen's verdict: Launch it (77/100).

How competitive is the umbrella base niche?

27 brands and 55 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in umbrella base?

Top complaints mined from reviews: Size-Overall, Strength, Weight Heavy. The return rate is 2.3%.

When does demand for umbrella base peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.8× the quietest.

What does it cost to enter the umbrella base niche?

Listings span $10.60–$69.95; the average listing price is $37.91 (sweet spot $15–$100). The average incumbent carries 3,090 reviews — the moat a new listing must climb.

umbrella base

Launch it

A $6.7M/yr market growing +186.1% this quarter with returns at 2.3% — clears our launch bar.

Market size

Incredible$6.7M

$6.7M/yr · 3.8M searches

Growth

Incredible+186.1%

90-day search growth — must beat 0% to launch

Avg price

Incredible$37.91

avg listing price — sweet spot $15–$100

Price range

Great$10.60–$69.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Returns

Good2.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,089.63

avg incumbent reviews — the moat a new listing must climb

Signals Trending

According to Flapen's Amazon United States niche tracking, umbrella base is a $6.7M/yr Amazon United States market (3.8M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 77/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

umbrella base market data

Units sold / yr: 150K–200K; avg 3,000–4,000/product
Revenue / yr: $5.7M–$7.6M; units × avg price
Conversion rate: 4.6%
Avg BSR: #63
Page quality: 0%
Prime: 65%
Sponsored: 95%
Out of stock: 3.1%
Avg brand age: 38 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 rising

Sellers

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

43%

Top 20: 75%

Open market

32%

US Weight25%
BACKYARD EXPRESSIONS PATIO · HOME · GARDEN13%
Best Choice Products10%
JEAREY10%
Yaheetech5%
Sunnyglade5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +186.1% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.8×

Open Trend

Top umbrella base search terms

umbrella base1.4M/yr +260.3%3.5% conv.
umbrella stand766K/yr +50.1%2.4% conv.
patio umbrella base430K/yr +225.7%3.4% conv.
umbrella stand outdoor base300K/yr +193.1%3.5% conv.
umbrella base outdoor patio234K/yr +383.7%3.5% conv.
outdoor umbrella base148K/yr +128.6%3.6% conv.
patio umbrella stand92K/yr +156.3%2.8% conv.
outdoor umbrella stand79K/yr +183.9%2.7% conv.
umbrella base with wheels63K/yr +229.0%1.8% conv.
heavy duty umbrella base40K/yr +313.3%2.2% conv.

All search terms

Top umbrella base products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BACKYARD EXPRESSIONS PATIO HOME GARDEN 911554 21 Pound Umbrella Base Bronze

BACKYARD EXPRESSIONS PATIO · HOME · GARDEN$36.284.4★7,013 rev

JEAREY 81.5lb Max Capacity Patio Umbrella Stand Outdoor Umbrella Base Water Filled Stand Heavy Duty Market Umbrella Holder for Patio Deck Poolside (Black)

JEAREY$25.784.3★1,379 rev

US Weight 40 Pound Umbrella Base - Weighted Umbrella Base For Use With Patio Table Heavy Duty Base for Umbrella - Made in the USA - Multiple Colors Available

US Weight$38.914.3★1,160 rev

US Weight Durable Fillable Umbrella Base Designed to be Used with a Patio Table 3.5 pounds Bronze

US Weight$22.324.3★10,720 rev

Sunnyglade 18 30.2-lbs Heavy Duty Round Antiqued Umbrella Base for Patio Outdoor - Bronze

Sunnyglade$48.224.3★7,582 rev

Newest

by launch date

GarveeLife Patio Umbrella Base 80lb Capacity Heavy Duty Design with Adjustable Pole Adapter Fits 1.5 to 2.1 Poles for 7.5-11FT Umbrellas Corrosion-Resistant and Wind-Resistant for Outdoor Patio

GarveeLife$26.6846 rev

2mo ago

DUMOS 22LBS Heavy-Duty Outdoor Umbrella Base Weather-Resistant Resin Patio Umbrella Stand Rust-Proof Coated Umbrella Holder for Garden/Pool/Backyard 2 Securing Knobs 2 Pole Adapters Bronze

DUMOS$30.1294 rev

3mo ago

AreShark 81.5lb Patio Umbrella Stand Water Fill Base Heavy Duty Black

AreShark$29.29115 rev

7mo ago

wikiwiki 90 Lbs HDPE Round Patio Umbrella Base Water or Sand Filled Stand Weighted Umbrella Stands Fits 1.5-1.9in Poles for Garden Lawn Deck Backyard & Pool Black

wikiwiki$32.05369 rev

8mo ago

Patio Kingdom 22L Water Filled Patio Umbrella Base Heavy Duty HDPE Outdoor Umbrella Stand with Dual Locking Knobs Weather Resistant Holder for 6-10FT Umbrellas Black

Patio Kingdom$33.85105 rev

1y ago

What buyers say about umbrella base

What buyers praise and complain about, mined from review topics.

What buyers love

Strength16%

“The pole is sturdy too”

Quality-Overall14%

“Excellent Product”

Value For Money10%

“Worth every penny”

Advertised Vs Actual Product8%

“As described”

Assembly/Installation7%

“Easy assemble”

Weight Heavy7%

“Heavy, sturdy”

Ease Of Use6%

“Easy to use”

Durability5%

“Seems durable”

Size-Overall4%

“This isn't small in size”

Design-Overall4%

“Good design”

What buyers complain about

Size-Overall14%

“does not fit”

Strength10%

“its not strong enough”

Weight Heavy8%

“Very heavy”

Quality-Overall7%

“Bad quality”

Durability7%

“Didnt last”

Rusts/Corrodes5%

“so much rust”

Assembly/Installation5%

“I cannot assemble”

Leak-Proof4%

“cause a leak”

Mounting4%

“Screws don't line up”

Value For Money3%

“It is super cheap”

Top return reasons

Size-Overall43%

Weight Heavy9%

Defective Material/Parts8%

Advertised Vs Actual Product6%

Weight Light3%

Functionality-Overall3%