Is ultrasonic bird repeller outdoor profitable to sell on Amazon United States?

The niche generates $1.6M/yr across 15 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +126.1%. Flapen's verdict: Launch it (71/100).

How competitive is the ultrasonic bird repeller outdoor niche?

10 brands and 78 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in ultrasonic bird repeller outdoor?

Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 1.4%.

When does demand for ultrasonic bird repeller outdoor peak?

Demand peaks in May–Jun–Jul; the busiest month runs 6.7× the quietest.

What does it cost to enter the ultrasonic bird repeller outdoor niche?

Listings span $13.09–$60.07; the average listing price is $32.19 (sweet spot $15–$100). The average incumbent carries 3,827 reviews — the moat a new listing must climb.

ultrasonic bird repeller outdoor

Launch it

A $1.6M/yr market growing +126.1% this quarter with returns at 1.4% — clears our launch bar.

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Growth

Incredible+126.1%

90-day search growth — must beat 0% to launch

Avg price

Incredible$32.19

avg listing price — sweet spot $15–$100

Price range

Great$13.09–$60.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.6M

$1.6M/yr · 727K searches

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,826.73

avg incumbent reviews — the moat a new listing must climb

Competition

Bad72%

top-5 click share — a locked-up shelf

Signals Trending Quality Gap

According to Flapen's Amazon United States niche tracking, ultrasonic bird repeller outdoor is a $1.6M/yr Amazon United States market (727K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 71/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

ultrasonic bird repeller outdoor market data

Units sold / yr: 50K–60K; avg 4,000–5,000/product
Revenue / yr: $1.6M–$1.9M; units × avg price
Conversion rate: 6.7%
Avg BSR: #570
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 4.1%
Avg brand age: 38 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

Bonide61%
Broox8%
Safer7%
LBingbrother4%
AWISH4%
Outdoll4%
Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 69 weeks — +126.1% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.7×

Open Trend

Top ultrasonic bird repeller outdoor search terms

repels all animal repellent outdoor95K/yr +180.3%15.3% conv.
solar animal repellent outdoor58K/yr +193.4%0.4% conv.
solar ultrasonic animal repellent outdoor45K/yr +214.8%0.3% conv.
critter ridder animal repellent50K/yr +143.6%5.9% conv.
animal repellent ultrasonic outdoor56K/yr +86.1%0.5% conv.
repels all39K/yr +183.6%18.3% conv.
animal deterrent devices outdoor61K/yr +34.1%0.4% conv.
solar animal repeller42K/yr +169.5%0.2% conv.
critter ridder52K/yr +55.2%3.6% conv.
ultrasonic animal repeller outdoor43K/yr +63.4%0.5% conv.

All search terms

Top ultrasonic bird repeller outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bonide Repels-All Animal Repellent Granules 3 lbs. Ready-to-Use Deer & Rabbit Repellent Deter Pests from Lawn & Garden

Bonide$14.173.6★16,489 rev

Bonide Repels-All Animal Repellent 32 oz Ready-to-Use Spray Outdoor Garden Deer & Rabbit Repellent People & Pet Safe

Bonide$13.093.8★7,263 rev

Broox 2026 Upgraded Solar Animal Repellent Cat Repellent Outdoor Squirrel Repellent Deer Repellent Ultrasonic pest Repeller Waterproof IP 65 Motion Detection Dog Raccoon Skunk Rabbit Rodent

Broox$46.873.9★5,815 rev

Safer Brand Critter Ridder Animal Repellent Granules - 2 LB Granules for Organic Pest Control - OMRI Listed for Organic Use - 5926 - Easy to Spread Protect up to 120 Sq Ft - Repel with Scent & Taste

Safer$13.523.5★3,034 rev

Bonide Repels-All Animal Repellent 32 oz Concentrate Long Lasting Outdoor Garden Deer Repellent People and Pet Safe

Bonide$14.254.0★1,035 rev

Newest

by launch date

Solar Ultrasonic Squirrel & Raccoon Animal Repeller Outdoor

LBingbrother$38.4912 rev

3mo ago

Upgraded Solar Ultrasonic Animal Repellent Outdoor Deer Repellent Devices Squirrel Cat Raccoon Rabbit Dog Deterrent Keep Skunk Away Motion Detection with Flash Light for Yard Garden Lawn 1PACKGreen

PIMAG$29.6065 rev

3mo ago

Dog & Cat Solar Ultrasonic Animal Repeller Outdoor Motion Sensor

BOEEL$37.2231 rev

5mo ago

Solar Ultrasonic Deer & Rabbit Repeller Motion Activated 2 Pack

Outdoll$39.7239 rev

6mo ago

AWISH Solar Ultrasonic Animal Repeller Outdoor Motion Sensor 2 Pack

AWISH$37.1970 rev

6mo ago

What buyers say about ultrasonic bird repeller outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control20%

“Very effective repellent”

Quality-Overall10%

“Excellent product”

Assembly/Installation10%

“Easy setup”

Advertised Vs Actual Product8%

“Works as advertised”

Ease Of Use7%

“Easy to use”

Charging6%

“It is easy to recharge”

Value For Money6%

“worth buying”

Water Resistance5%

“its fully waterproof”

Battery Life5%

“battery powered”

Strength3%

“The build quality feels sturdy”

What buyers complain about

Functionality-Overall38%

“Did not work”

Pest/Insect Control20%

“Did not keep the squirrels away”

Value For Money9%

“Not worthy of the price at all”

Smell8%

“Bad smell”

Durability5%

“Not effective-tried multiple times”

Quality-Overall3%

“not as good as expected”

Advertised Vs Actual Product2%

“not as advertised”

Plant Growth1%

“Spread granules 2 inches from plant only to find plant chewed off next morning”

Natural Resource Wastage1%

“Waste of time and money, no results at all”

Spray/Flow1%

“then doesn't spray again for a long period of time”

Top return reasons

Functionality-Overall36%

Advertised Vs Actual Product12%

Pest/Insect Control12%

Defective Material/Parts11%

Leak-Proof5%

Product Condition5%

Value For Money4%

Smell3%

Charging2%

Spray/Flow2%

Common questions

Is ultrasonic bird repeller outdoor profitable to sell on Amazon United States?: The niche generates $1.6M/yr across 15 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +126.1%. Flapen's verdict: Launch it (71/100).
How competitive is the ultrasonic bird repeller outdoor niche?: 10 brands and 78 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in ultrasonic bird repeller outdoor?: Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 1.4%.
When does demand for ultrasonic bird repeller outdoor peak?: Demand peaks in May–Jun–Jul; the busiest month runs 6.7× the quietest.
What does it cost to enter the ultrasonic bird repeller outdoor niche?: Listings span $13.09–$60.07; the average listing price is $32.19 (sweet spot $15–$100). The average incumbent carries 3,827 reviews — the moat a new listing must climb.