turkey fryer
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great$2.0M$2.0M/yr · 1.0M searches
Avg price
Great$89.12avg listing price — sweet spot $15–$100
Review moat
Good1,165.18avg incumbent reviews — the moat a new listing must climb
Growth
Good+21.4%90-day search growth — must beat 0% to launch
Price range
Okay$56.98–$148.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, turkey fryer is a $2.0M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
turkey fryer market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $2.2M–$2.7M
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 100%
- Out of stock
- 0.5%
- Avg brand age
- 59 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
13
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Creole Feast35%
- Gas One34%
- ROVSUN17%
- Masterbuilt8%
- VEVOR4%
- Bonnlo2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 25.3×
Top turkey fryer search terms
- turkey fryer741K/yr
- turkey fryer pot with basket and burner64K/yr
- turkey deep fryer87K/yr
- turkey deep fryer kit20K/yr
- outdoor turkey fryer8K/yr
- turkey fryer kit21K/yr
- turkey fryers11K/yr
- propane turkey fryer8K/yr
- deep fryer turkey12K/yr
- deep fryer for turkey outside6K/yr
Top turkey fryer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GasOne 30QT Turkey Fryer Set and Seafood Boil with Propane Gas Burner Perforated Basket Perfect Outdoor Cooker for Crawfish Crab Shrimp Lobster and Frying Complete Outdoor Cooking Kit
Gas One$69.934.6★786 rev
CreoleFeast TFS3010 Propane 30 Qt. Turkey and 10 Qt. Fish Fryer Boiler Steamer Set 50 000 BTU Burner Ideal for Outdoor Cooking
Creole Feast$107.974.6★3,210 rev
ROVSUN 30QT Turkey Fryer & 10QT Fish Fryer Kit w/ 55 000BTU Propane Stove Aluminum Outdoor Deep Fryer & Seafood Boiler Steamer w/Baskets Thermometer Marinade Injector Turkey Rack & Rack Lifter
ROVSUN$80.854.6★860 rev
Creole Feast Aluminum 30 Qt. Turkey Fryer Pot Set 50 000 BTU Propane Turkey Fryer Burner for Outdoor Cooking Outdoor Turkey Deep Fryer TFS3000L
Creole Feast$76.264.6★211 rev
Masterbuilt 3-in-1 10 Liter XL Electric Turkey Fryer plus Boiler and Steamer Combination with Drain Basket and Breakaway Safety Cord in Stainless Steel
Masterbuilt$148.464.6★5,561 rev
Newest
by launch date
Bonnlo 30QT Turkey Fryer & 10QT Fish Fryer with 55 000 BTU Propane Burner Outdoor Seafood & Crawfish Boiler with Steamer Basket & Thermometer Ideal for Crawfish Crab Shrimp Boiling and Deep Frying
Bonnlo$69.698 rev
ROVSUN 30QT Turkey Fryer & 10QT Fish Fryer Kit 55000BTU Propane Stove with Shelf Aluminum Outdoor Deep Fryer & Seafood Boiler Steamer w/Baskets Thermometer Marinade Injector Turkey Rack & Lifter
ROVSUN$94.98117 rev
ROVSUN 30QT Turkey Fryer with Boiler Steamer Set Basket & 55000BTU Propane Burner Outdoor Deep Fryer & Seafood Crawfish Boil Pot with Thermometer Marinade Injector Turkey Rack & Rack Lifter
ROVSUN$56.98447 rev
ROVSUN 60QT Turkey Fryer with Aluminum Boiler Steamer Basket & 150 000BTU Propane Burner Outdoor Gas Deep Fryer & Seafood Crawfish Boil Pot Set with High Pressure Propane Regulator and Hose
ROVSUN$118.8877 rev
Creole Feast Aluminum 30 Qt. Turkey Fryer Pot Set 50 000 BTU Propane Turkey Fryer Burner for Outdoor Cooking Outdoor Turkey Deep Fryer TFS3000L
Creole Feast$76.26211 rev
Trending
90-day click momentumBonnlo 30QT Turkey Fryer & 10QT Fish Fryer with 55 000 BTU Propane Burner Outdoor Seafood & Crawfish Boiler with Steamer Basket & Thermometer Ideal for Crawfish Crab Shrimp Boiling and Deep Frying
Bonnlo$69.694.5★
ROVSUN 60QT Turkey Fryer with Aluminum Boiler Steamer Basket & 150 000BTU Propane Burner Outdoor Gas Deep Fryer & Seafood Crawfish Boil Pot Set with High Pressure Propane Regulator and Hose
ROVSUN$118.884.3★
VEVOR Turkey Deep Fryer 30-qt Turkey & 10-qt Outdoor Aluminum Seafood Boiling Kit Fish Steamer Cooker Set 54 000 BTU Burner Propane Gas Boiler Gifts for Thanksgiving Day
VEVOR$73.304.6★
Creole Feast Aluminum 30 Qt. Turkey Fryer Pot Set 50 000 BTU Propane Turkey Fryer Burner for Outdoor Cooking Outdoor Turkey Deep Fryer TFS3000L
Creole Feast$76.264.6★
ROVSUN 30QT Turkey Fryer & 10QT Fish Fryer Kit 55000BTU Propane Stove with Shelf Aluminum Outdoor Deep Fryer & Seafood Boiler Steamer w/Baskets Thermometer Marinade Injector Turkey Rack & Lifter
ROVSUN$94.984.5★
What buyers say about turkey fryer
What buyers praise and complain about, mined from review topics.What buyers love
“Decent value”
“It is well made”
“Easy setup”
“Easy to use”
“Good product for deep frying”
“clean after the cook”
“It came with all the parts advertised”
“The 30QT is perfect for bigger batches”
“Very sturdy”
“Good gift for hubby to fry meats”
What buyers complain about
“Quality is very low”
“Very big for the price”
“does not burn properly”
“Did not work”
“Pots are not very thick”
“Waste of money”
“The burner is dented in on one side making it a pain the set the pots on”
“WE DON'T LIKE THE DESIGN OF THE CORD”
“The adjustment valve is very poor”
“I dont see this lasting more than 2 more boils before everything is so bent its unusable”
Top return reasons
Common questions
- Is turkey fryer profitable to sell on Amazon United States?
- The niche generates $2.0M/yr across 11 tracked products. 90-day search growth is +21.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the turkey fryer niche?
- 6 brands and 13 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in turkey fryer?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Heating. The return rate is 0.2%.
- When does demand for turkey fryer peak?
- Demand peaks in Nov–Dec; the busiest month runs 25.3× the quietest.
- What does it cost to enter the turkey fryer niche?
- Listings span $56.98–$148.46; the average listing price is $89.12 (sweet spot $15–$100). The average incumbent carries 1,165 reviews — the moat a new listing must climb.