Turface
FailShoppers spend an estimated $17K a year here, so Turface is a Fail.
- Flapen Score
- 48 / 100Ranks 6,657 of 8,839 Patio, Lawn & Garden niches · −8 vs the category median of 5648
- Market size
- $17K/yr18K searches / yr
- 90-day growth
- +13.2%search demand this quarter
- Competition
- 86%top-5 click share · 5 brands · 11 sellers
Flapen Score
Turface against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Turface is stronger. Inside it, weaker.
Market
The Turface market on Amazon at a glance
Shoppers on Amazon United States searched for Turface 18K times last year and spent an estimated $17K. The top 5 brands take 53% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- +13.2%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $17Ka year
- Peak month
- April1.9× the quietest month
- Top search term
- turface11K searches a year
02 · Price
A sale here is worth $33.14.
Listings sell for $33.14 on average, from $14.68 to $64.97. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $33.14 that is $0 to $3K a year per listing.
- Average price
- $33.14inside the $15 to $100 sweet spot
- Price range
- $14.68–$64.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #992 within Soils, Mulches & Planting Media. It carries 157 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 67%
- Out of stock, average day
- 0.0%
- Average rank
- #992in Soils, Mulches & Planting Media
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 157per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Turface products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
11
Top-5 brand share
53%
Top 20: 53%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Brand 147%
- Brand 227%
- Brand 317%
- Brand 44%
- Brand 54%
- Brand 62%
Demand
Turface search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 1.9×
Search terms
Top Turface search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- turface11K/yr
- turface mvp4K/yr
- turface for plants4K/yr
Reviews and returns
What reviews say buyers love and hate about Turface
We read the reviews and the return reasons for every product selling here.
“Overpriced, otherwise works great in how I use it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Turface questions
Answered from the same tracked data.