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Trencher

Maybe

Shoppers spend an estimated $2.3M a year here. But products sell for $556.56 on average, outside the sweet spot, so Trencher is a Maybe.

Flapen Score
56
56 / 100
Ranks 4,126 of 8,839 Patio, Lawn & Garden niches · on the category median
Market size
$2.3M/yr483K searches / yr
90-day growth
+55.7%search demand this quarter
Competition
53%top-5 click share · 17 brands · 54 sellers

Flapen Score

Trencher against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Trencher is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trencher market on Amazon at a glance

Shoppers on Amazon United States searched for Trencher 483K times last year and spent an estimated $2.3M. The top 5 brands take 72% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 483K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +55.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
483K
Growth, 90 days vs prior 90
+55.7%
Conversion, latest week
0.9%
Market size, estimated
$2.3Ma year
Peak month
May3.0× the quietest month
Top search term
trencher137K searches a year

02 · Price

A sale here is worth $556.56.

Listings sell for $556.56 on average, from $27.00 to $2330.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $556.56 that is $56K to $139K a year per listing.

Average price
$556.56above the $15 to $100 sweet spot
Price range
$27.00–$2330.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$56K–$139K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #465 within Edgers. It carries 2,277 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
62%
Out of stock, average day
1.0%
Average rank
#465in Edgers
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
2,277per listing
Listings tracked
26

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
34 months

Products

Top Trencher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

54

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

23%

  • Brand 135%
  • Brand 219%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Trencher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.0×

Search terms

Top Trencher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trencher137K/yr
  • trench digger57K/yr
  • mini trencher42K/yr
  • worx edger22K/yr
  • black and decker edger22K/yr
  • trencher digger machine33K/yr
  • trenching tool23K/yr
  • hand held trencher digger machine9K/yr
  • cable trencher tool14K/yr
  • trencher machine10K/yr

Reviews and returns

What reviews say buyers love and hate about Trencher

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
11%of negative reviews mention “Battery Life”
3.1%of orders come back
“Battery life is short”
A buyer, on “Battery Life”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Trencher questions

Answered from the same tracked data.