tree wrap
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Great311.04avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.40–$36.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+51.7%90-day search growth — must beat 0% to launch
Avg price
Good$14.10avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$231K$231K/yr · 160K searches
According to Flapen's Amazon United States niche tracking, tree wrap is a $231K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 66/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
tree wrap market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $212K–$282K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #138
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 81%
- Out of stock
- 8.0%
- Avg brand age
- 35 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
64
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
25%
- Emycool16%
- Dewitt15%
- ZSlactp13%
- Aukney12%
- Vecacosic12%
- Bonivack6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +51.7% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 5.7×
Top tree wrap search terms
- tree wrap61K/yr
- tree wraps to protect bark39K/yr
- tree wrap for damaged bark12K/yr
- tree trunk wrap12K/yr
- tree bark wrap4K/yr
- tree wraps4K/yr
- tree wrap for winter18K/yr
- white tree wrap2K/yr
- tree wraps to protect bark from deer4K/yr
- winter tree wrap3K/yr
Top tree wrap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tree Wrap 3 In x 50 Ft
Dewitt$6.404.5★3,311 rev
4/6/8 Pcs Tree Trunk Protector-2 Size Plastic Spiral Tree Guard Tree Trunk Protector Wrap Tree Bark Protector Tube Tree Wraps to Protect Bark Tree Saplings from Deer Cats Rodents Rabbit Mowers (White)
Aukney$14.574.6★535 rev
Emycool 115ft Tree Wrap for Damaged bark Tree Trunk Wraps to Protect Bark Tree Trunk Protectors from Deer and Animal Durable and Effective
Emycool$8.844.2★147 rev
213 Ft Paper Tree Wrap For Damaged Bark Weather Resistant Tree Trunk Protectors Wraps To Protect Bark Breathable Tree Bark Repair Wrap Bandage For Frost Sun And Deer Animals With Tape (3.15 Wide)
Vecacosic$16.494.1★182 rev
3 x 120 Tree Wrap to Protect Bark Tree Trunk Protector Wrap - Protect Young Trees from Sunscald Breathable and Sun-Proof Tree Wrap for Winter Freeze Protection (White)
ZSlactp$8.254.4★116 rev
Newest
by launch date
GUPORT 2/4/8 Rolls 19.6ft Burlap Tree Protector Wraps Natural Jute 7.8 9.8 Winter Outdoor Tree Wraps Tree Trunk Protector Guard Antifreeze Bandage bark Protector Wrap for Keeping Plant Warm
GUPORT$9.735 rev
Emycool 115ft Paper Tree Wraps to Protect Bark Tree Wrap for Damaged Bark Tree Trunk Wrap to Keep Plants Warm and Tree Trunk Protectors from Deer and Animal Durable and Effective
Emycool$9.762 rev
Bonivack 120ft Tree Wrap to Protect Bark Tree Wrap for Damaged Bark Tree Trunk Wrap to Keep Plants Warm and Tree Trunk Protectors from Deer and Animal Durable and Effective Green
Bonivack$9.9314 rev
Bonivack 120ft Tree Wrap to Protect Bark Tree Wrap for Damaged Bark Tree Trunk Wrap to Keep Plants Warm and Tree Trunk Protectors from Deer and Animal Durable and Effective White
Bonivack$9.9514 rev
Tree Wrap to Protect Bark Tree Trunk Protector Paper Wraps - Protect Young Trees from Sunscald Freeze Biodegradable Tree Wrap for Winter Tree Trunk Bandage Protect Against Insects (3.1 x 130)
ZSlactp$8.5726 rev
Trending
90-day click momentumEmycool 115ft Paper Tree Wraps to Protect Bark Tree Wrap for Damaged Bark Tree Trunk Wrap to Keep Plants Warm and Tree Trunk Protectors from Deer and Animal Durable and Effective
Emycool$9.765.0★
GUPORT 2/4/8 Rolls 19.6ft Burlap Tree Protector Wraps Natural Jute 7.8 9.8 Winter Outdoor Tree Wraps Tree Trunk Protector Guard Antifreeze Bandage bark Protector Wrap for Keeping Plant Warm
GUPORT$9.735.0★
Bonivack 120ft Tree Wrap to Protect Bark Tree Wrap for Damaged Bark Tree Trunk Wrap to Keep Plants Warm and Tree Trunk Protectors from Deer and Animal Durable and Effective Green
Bonivack$9.934.0★
Bonivack 120ft Tree Wrap to Protect Bark Tree Wrap for Damaged Bark Tree Trunk Wrap to Keep Plants Warm and Tree Trunk Protectors from Deer and Animal Durable and Effective White
Bonivack$9.954.0★
Tree Wound Sealer & Dressing 500g Tree Pruning Sealer for Cut Damaged Bark Grafting Effective Tree Repair Sealant for Shrub Bonsai Rose Orchard | Horticulture Grade Seal Formula
Meuvcol$16.994.6★
What buyers say about tree wrap
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Easy to use”
“Worked as advertised”
“These were perfect for my newly planted fruit trees”
“Worth it”
“Blends in nicely with the trunk”
“The wrap is thick enough to protect the tree from weather and critters”
“Great Protection”
“It blends in nicely with the truck color”
“Easy to install”
What buyers complain about
“Fell off after 2 months”
“Difficult to Use”
“Meuvcol apparently doesn't have any quality control in their packaging process”
“The tape did not prevent the sagging no matter how it was applied - around the top as instructed”
“Pretty thick,”
“too much trouble to put together”
“newly planted and expensive,”
“Kind of like latex paint”
“They are very narrow”
“Misleading”
Top return reasons
Common questions
- Is tree wrap profitable to sell on Amazon United States?
- The niche generates $231K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +51.7%. Flapen's verdict: Worth a look (66/100).
- How competitive is the tree wrap niche?
- 17 brands and 64 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in tree wrap?
- Top complaints mined from reviews: Durability, Ease Of Use, Quality-Overall. The return rate is 1.1%.
- When does demand for tree wrap peak?
- Demand peaks in Oct–Nov; the busiest month runs 5.7× the quietest.
- What does it cost to enter the tree wrap niche?
- Listings span $6.40–$36.91; the average listing price is $14.10 (sweet spot $15–$100). The average incumbent carries 311 reviews — the moat a new listing must climb.