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64

trap

Worth a look

Shows demand growing +137.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 43Growth 96Conversion 88Competition 25Returns 94Price range 81Avg price 95Brand share 33Review moat 14Quality gap 81

Growth

Incredible+137.5%

90-day search growth — must beat 0% to launch

Avg price

Incredible$23.05

avg listing price — sweet spot $15–$100

Returns

Great1.0%

return rate — above 5% kills the launch gate

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$8.94–$44.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$226K

$226K/yr · 95K searches

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad24,499.39

avg incumbent reviews — the moat a new listing must climb

Signals Trending

According to Flapen's Amazon United States niche tracking, trap is a $226K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Worth a look — 64/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

trap market data

Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
$231K–$288K
units × avg price
Conversion rate
10.3%
Avg BSR
#52
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
3.4%
Avg brand age
33 months
Avg seller age
148 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

88

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

  • ZEVO70%
  • VEYOFLY5%
  • S&T INC.4%
  • Catchmaster4%
  • Trapper Max3%
  • Safer3%
  • Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +137.5% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 6.0×

Top trap search terms

  • zivo25K/yr
  • insect traps23K/yr
  • insect plug in repellent for house10K/yr
  • zero flying insect trap8K/yr
  • vezo6K/yr
  • zero bug trap plug in5K/yr
  • bug night light4K/yr
  • zevo flying insect trap outdoor3K/yr
  • evo bug plug in for house11K/yr
  • zevo traps for house indoor2K/yr
All search terms

Top trap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$23K20%$45K30%$68K40%$90K1K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about trap

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control35%

“Bug be gone”

Ease Of Use11%

“easy to dispose”

Quality-Overall10%

“The build quality seems good”

Advertised Vs Actual Product9%

“Works as promised”

Value For Money7%

“Excellent value”

Smell3%

“Great smell”

Assembly/Installation3%

“easy to install”

Adhesion/Stickiness2%

“Very Sticky”

Strength2%

“The build quality feels solid”

Design-Overall2%

“Modern looking design”

What buyers complain about

Pest/Insect Control39%

“doesn't kill flies”

Functionality-Overall24%

“No result”

Value For Money9%

“Too expensive”

Adhesion/Stickiness4%

“wont stick”

Quality-Overall2%

“Bad quality”

Durability2%

“does not last”

Smell2%

“Extremely strong smell”

Advertised Vs Actual Product2%

“False advertisement”

Size-Overall1%

“Too big”

Spray/Flow1%

“Spray Mechanism Issue”

Top return reasons

Functionality-Overall27%
Pest/Insect Control26%
Value For Money13%
Advertised Vs Actual Product8%
Size-Overall8%
Defective Material/Parts6%
Adhesion/Stickiness4%
Product Condition2%
Brightness/Shine/Glow1%
Socket/Port/Plug1%

Common questions

Is trap profitable to sell on Amazon United States?
The niche generates $226K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +137.5%. Flapen's verdict: Worth a look (64/100).
How competitive is the trap niche?
12 brands and 88 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in trap?
Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Value For Money. The return rate is 1.0%.
When does demand for trap peak?
Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 6.0× the quietest.
What does it cost to enter the trap niche?
Listings span $8.94–$44.26; the average listing price is $23.05 (sweet spot $15–$100). The average incumbent carries 24,499 reviews — the moat a new listing must climb.