Trap
MaybeSearch demand grew +137.5% this quarter. But the average product has 24,499 reviews to catch up to, so Trap is a Maybe.
- Flapen Score
- 64 / 100Top 19% of 8,839 Patio, Lawn & Garden niches · +8 vs the category median of 5664
- Market size
- $226K/yr95K searches / yr
- 90-day growth
- +137.5%search demand this quarter
- Competition
- 70%top-5 click share · 12 brands · 88 sellers
Flapen Score
Trap against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Trap is stronger. Inside it, weaker.
Market
The Trap market on Amazon at a glance
Shoppers on Amazon United States searched for Trap 95K times last year and spent an estimated $226K. The top 5 brands take 85% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 10.3% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +137.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- +137.5%
- Conversion, latest week
- 10.3%
- Market size, estimated
- $226Ka year
- Peak month
- July6.0× the quietest month
- Top search term
- zivo25K searches a year
02 · Price
A sale here is worth $23.05.
Listings sell for $23.05 on average, from $8.94 to $44.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $23.05 that is $12K to $17K a year per listing.
- Average price
- $23.05inside the $15 to $100 sweet spot
- Price range
- $8.94–$44.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $12K–$17K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #52 within Traps. It carries 24,499 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #52in Traps
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 24,499per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Trap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
88
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
12%
- Brand 170%
- Brand 25%
- Brand 34%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (6 brands, 12%)
Demand
Trap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 6.0×
Search terms
Top Trap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zivo25K/yr
- insect traps23K/yr
- insect plug in repellent for house10K/yr
- zero flying insect trap8K/yr
- vezo6K/yr
- zero bug trap plug in5K/yr
- bug night light4K/yr
- zevo flying insect trap outdoor3K/yr
- evo bug plug in for house11K/yr
- zevo traps for house indoor2K/yr
Reviews and returns
What reviews say buyers love and hate about Trap
We read the reviews and the return reasons for every product selling here.
“doesn't kill flies”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Trap questions
Answered from the same tracked data.