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traeger grill mat

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 96Conversion 77Competition 0Returns 84Price range 77Avg price 86Brand share 0Review moat 37Quality gap 17

Growth

Incredible+147.4%

90-day search growth — must beat 0% to launch

Avg price

Great$69.29

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Price range

Great$41.44–$117.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,789.67

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$106K

$106K/yr · 21K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, traeger grill mat is a $106K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 46/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

traeger grill mat market data

Units sold / yr
1K–2K
avg 250–500/product
Revenue / yr
$87K–$104K
units × avg price
Conversion rate
7.4%
Avg BSR
#48
Page quality
0%
Prime
100%
Sponsored
33%
Out of stock
0.0%
Avg brand age
35 months
Avg seller age
172 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Weber94%
  • Cuisinart6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +147.4% search growth over the last 90 days.
900700Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.5×

Top traeger grill mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$21K40%$43K60%$64K80%$85K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

What buyers say about traeger grill mat

What buyers praise and complain about, mined from review topics.

What buyers love

Grilling21%

“This grill mat is the best and cleans well”

Quality-Overall16%

“This mat is very well-made”

Durability14%

“The material feels durable”

Ease Of Cleaning10%

“Easy to clean”

Size-Overall8%

“Great fit”

Thickness7%

“Its thick enough to stay put”

Adhesion/Stickiness3%

“Holds up well”

Value For Money3%

“well worth it”

Advertised Vs Actual Product2%

“it does the job”

Material Quality2%

“The material feels durable”

What buyers complain about

Value For Money12%

“overpriced”

Thickness12%

“It is thick”

Grilling9%

“falling from the grill”

Size-Overall7%

“way too narrow”

Leak-Proof7%

“particularly being a grill mat that can potentially be exposed to the elements, grease, spills”

Ease Of Cleaning7%

“thin with what felt like a raised tire embossment that would be difficult to clean”

Quality-Overall6%

“Disappointed, not as high of quality as last version”

Adhesion/Stickiness3%

“It was initially sticky”

Stain Resistance3%

“I too have what are likely permanent stains on the concrete”

Water Resistance3%

“The major issue is it traps water underneath it”

Top return reasons

Size-Overall36%
Material Quality11%
Grilling9%
Value For Money8%
Thin7%
Advertised Vs Actual Product7%
Quality-Overall3%
Thickness3%
Stain Resistance2%
Weight Light1%

Common questions

Is traeger grill mat profitable to sell on Amazon United States?
The niche generates $106K/yr across 3 tracked products. 90-day search growth is +147.4%. Flapen's verdict: Skip it (46/100).
How competitive is the traeger grill mat niche?
2 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in traeger grill mat?
Top complaints mined from reviews: Value For Money, Thickness, Grilling. The return rate is 1.6%.
When does demand for traeger grill mat peak?
Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.5× the quietest.
What does it cost to enter the traeger grill mat niche?
Listings span $41.44–$117.27; the average listing price is $69.29 (sweet spot $15–$100). The average incumbent carries 2,790 reviews — the moat a new listing must climb.