Is traeger grill profitable to sell on Amazon United States?

The niche generates $9.7M/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +70.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the traeger grill niche?

7 brands and 38 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in traeger grill?

Top complaints mined from reviews: Grilling, Quality-Overall, Heating. The return rate is 1.2%.

When does demand for traeger grill peak?

Demand peaks in May–Jun–Jul; the busiest month runs 5.2× the quietest.

What does it cost to enter the traeger grill niche?

Listings span $6.41–$1736.53; the average listing price is $544.01 (sweet spot $15–$100). The average incumbent carries 1,125 reviews — the moat a new listing must climb.

traeger grill

Worth a look

Shows a $9.7M/yr market, but pricing outside the sweet spot ($544.01 avg) keeps it on the watch list.

Market size

Incredible$9.7M

$9.7M/yr · 3.1M searches

Returns

Great1.2%

return rate — above 5% kills the launch gate

Growth

Great+70.6%

90-day search growth — must beat 0% to launch

Review moat

Good1,125.13

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Bad97%

top-5 brand share — brand-locked demand

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad$6.41–$1736.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$544.01

avg listing price — sweet spot $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, traeger grill is a $9.7M/yr Amazon United States market (3.1M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 54/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

traeger grill market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $10.9M–$13.6M; units × avg price
Conversion rate: 0.6%
Avg BSR: #56
Page quality: 0%
Prime: 92%
Sponsored: 96%
Out of stock: 1.0%
Avg brand age: 40 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

Traeger55%
PIT BOSS20%
Z GRILLS14%
Berkley5%
DAMNISS2%
KingChii2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +70.6% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.2×

Open Trend

Top traeger grill search terms

pellet grill953K/yr +60.8%0.2% conv.
traeger grill332K/yr +116.3%0.8% conv.
traeger smoker grill307K/yr +94.6%0.9% conv.
traeger369K/yr +102.0%0.3% conv.
pit boss pellet grill312K/yr +60.7%0.4% conv.
pit boss188K/yr +49.2%0.1% conv.
traeger smoker132K/yr +32.1%0.5% conv.
pitboss79K/yr +60.9%0.1% conv.
pellet grills66K/yr +62.1%0.2% conv.
z grill pellet smoker71K/yr +19.1%0.4% conv.

All search terms

Top traeger grill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Traeger Grills Pro 22 Wood Pellet Grill & Smoker Electric Pellet Smoker Grill Combo 6-in-1 BBQ Versatility 572 sq. in. Grilling Capacity Meat Probe 450 Degree Max Temperature 18LB Hopper Bronze

Traeger$439.984.5★2,440 rev

Traeger Grills Pro 34 Electric Wood Pellet Grill and Smoker Bronze 884 Square Inches Cook Area 450 Degree Max Temperature Meat Probe 6 in 1 BBQ Grill

Traeger$569.694.4★2,404 rev

Berkley 1423756 Powerbait Pit Boss Soft Bait 4 Bait Length Green Pumpkin Package of 8

Berkley$6.414.7★1,098 rev

Traeger Grills Woodridge Pro Electric Wood Pellet Grill and Smoker 970 Sq. In. Outdoor Pellet Smoker Grill with Digital Sensor and Side Shelf Wi-FIRE Technology Super Smoke Mode Black TFB97JLH

Traeger$1031.624.4★203 rev

Pit Boss 150 Wood Pellet Grill & Smoker with Flame Broiler 256-Sq. In. Cooking Space 180F to 500F Temperature Range 7 lb. Pellet Hopper for Tailgating Camping or Travel Black

PIT BOSS$262.254.5★1,186 rev

Newest

by launch date

Z GRILLS 8-in-1 Electric Wood Pellet Grill & Smoker PID V3.0 7002C

Z GRILLS$503.1032 rev

5mo ago

Z GRILLS 2026 Electric Pellet Smoker & Grill 700 sq. in Cooking Space PID 3.0 Precision Control Dual Meat Probes 28-Hour Hopper Dual-Wall Insulated Base 8-in-1 BBQ with Cover

Z GRILLS$553.0255 rev

6mo ago

Pit Boss 500 Carbon Series Wood Pellet Grill & Smoker with LCD Digital Controller 543-Sq. In. Cooking Space 180F to 500F Temperature Range Meat Probe 13.5 lb. Pellet Hopper Black

PIT BOSS$303.8813 rev

9mo ago

Z GRILLS ZPG-450A2 Wood Pellet Grill & Smoker PID V3.0 Controller 459 Sq in Cook Area Foldable Shelf&Side Shelf Meat Probe Rain Cover 8 in 1 BBQ Grill Outdoor Auto Temperature Control Bronze

Z GRILLS$384.836,483 rev

1y ago

Pit Boss 850 Navigator Series WiFi & Bluetooth Wood Pellet Grill & Smoker Flame Broiler and LCD Digital Controller 932-Sq. In. Cook Space 180F to 500F Temp Range Meat Probe 30 lb. Hopper

PIT BOSS$735.3944 rev

1y ago

What buyers say about traeger grill

What buyers praise and complain about, mined from review topics.

What buyers love

Grilling24%

“This is a very nice grill cook as instructed”

Ease Of Use11%

“Easy to use”

Quality-Overall11%

“Excellent product”

Value For Money11%

“Worth the money”

Assembly/Installation10%

“Fairly easy to assemble”

Size-Overall3%

“perfect size”

Ease Of Cleaning3%

“Keeps things a lot cleaner”

Heating3%

“The grill heated up well, maintained temperature, and was easy to operate”

Instructions/User Manual/Troubleshooting3%

“Directions were easy to follow”

Gifting Purpose3%

“Best Christmas gift ever”

What buyers complain about

Grilling19%

“Dented grill”

Quality-Overall9%

“I expected better quality for the cost”

Heating9%

“Ordered one it would not hold heat”

Durability8%

“Did not last”

Size-Overall8%

“It was way bigger than I thought”

Assembly/Installation6%

“Takes some time to assemble”

Value For Money5%

“I wish I would have spent more money”

Functionality-Overall4%

“Just won't light”

Measurement/Reading Accuracy2%

“Product dimensions are not accurate”

Ease Of Cleaning2%

“Needs to be cleaned after each use or may not start”

Top return reasons

Grilling35%

Size-Overall12%

Heating11%

Defective Material/Parts10%

Value For Money5%

Functionality-Overall5%

Advertised Vs Actual Product3%

Flammable2%