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Traeger Grill

Maybe

Shoppers spend an estimated $9.7M a year here. But products sell for $544.01 on average, outside the sweet spot, so Traeger Grill is a Maybe.

Flapen Score
54
54 / 100
Ranks 4,843 of 8,839 Patio, Lawn & Garden niches · −2 vs the category median of 56
Market size
$9.7M/yr3.1M searches / yr
90-day growth
+70.6%search demand this quarter
Competition
53%top-5 click share · 7 brands · 38 sellers

Flapen Score

Traeger Grill against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Traeger Grill is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Traeger Grill market on Amazon at a glance

Shoppers on Amazon United States searched for Traeger Grill 3.1M times last year and spent an estimated $9.7M. The top 5 brands take 97% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +70.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.7M a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
+70.6%
Conversion, latest week
0.6%
Market size, estimated
$9.7Ma year
Peak month
June5.2× the quietest month
Top search term
pellet grill953K searches a year

02 · Price

A sale here is worth $544.01.

Listings sell for $544.01 on average, from $6.41 to $1736.53. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $544.01 that is $408K to $544K a year per listing.

Average price
$544.01above the $15 to $100 sweet spot
Price range
$6.41–$1736.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$408K–$544K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #56 within Grills & Smokers. It carries 1,125 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
92%
Out of stock, average day
1.0%
Average rank
#56in Grills & Smokers
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,125per listing
Listings tracked
24

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Traeger Grill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

38

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

1%

  • Brand 155%
  • Brand 220%
  • Brand 314%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Traeger Grill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.2×

Search terms

Top Traeger Grill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pellet grill953K/yr
  • traeger grill332K/yr
  • traeger smoker grill307K/yr
  • traeger369K/yr
  • pit boss pellet grill312K/yr
  • pit boss188K/yr
  • traeger smoker132K/yr
  • pitboss79K/yr
  • pellet grills66K/yr
  • z grill pellet smoker71K/yr

Reviews and returns

What reviews say buyers love and hate about Traeger Grill

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Grilling”
19%of negative reviews mention “Grilling”
1.2%of orders come back
“Dented grill”
A buyer, on “Grilling”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Traeger Grill questions

Answered from the same tracked data.