Is toro lawn mower profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 33 tracked products. 15 of 18 products launched in the last 360 days are still selling. 90-day search growth is +79.1%. Flapen's verdict: Launch it (61/100).

How competitive is the toro lawn mower niche?

8 brands and 21 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in toro lawn mower?

Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 0.3%.

When does demand for toro lawn mower peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 7.4× the quietest.

What does it cost to enter the toro lawn mower niche?

Listings span $192.51–$1986.17; the average listing price is $468.97 (sweet spot $15–$100). The average incumbent carries 214 reviews — the moat a new listing must climb.

toro lawn mower

Launch it

A $1.0M/yr market growing +79.1% this quarter with returns at 0.3% — clears our launch bar.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Review moat

Great213.67

avg incumbent reviews — the moat a new listing must climb

Growth

Great+79.1%

90-day search growth — must beat 0% to launch

Market size

Great$1.0M

$1.0M/yr · 547K searches

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad90%

top-5 brand share — brand-locked demand

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$468.97

avg listing price — sweet spot $15–$100

Price range

Bad$192.51–$1986.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Quality Gap High Price

According to Flapen's Amazon United States niche tracking, toro lawn mower is a $1.0M/yr Amazon United States market (547K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 61/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

toro lawn mower market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $703K–$938K; units × avg price
Conversion rate: 0.4%
Avg BSR: #220
Page quality: 0%
Prime: 58%
Sponsored: 61%
Out of stock: 10.7%
Avg brand age: 34 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

45%

Top 20: 84%

Open market

PowerSmart31%
YARDMAX24%
Toro19%
Honda10%
AMERISUN6%
SENIX4%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +79.1% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.4×

Open Trend

Top toro lawn mower search terms

toro lawn mower194K/yr +94.6%0.1% conv.
honda lawn mowers clearance37K/yr +48.1%0.0% conv.
honda mower37K/yr +62.5%0.0% conv.
honda gas lawn mower22K/yr +115.7%0.1% conv.
toro self propelled lawn mower20K/yr +105.5%0.2% conv.
yardmax lawn mower26K/yr +68.0%1.4% conv.
honda push mower24K/yr +86.8%0.1% conv.
honda lawn mowers18K/yr +83.7%0.1% conv.
honda gas powered self propelled push lawn mowers clearance11K/yr +200.8%0.1% conv.
honda self propelled gas lawn mower20K/yr +68.6%0.2% conv.

All search terms

Top toro lawn mower products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YARDMAX 22 in. 201cc Select PACE 6 Speed CVT High Wheel FWD 3-in-1 Gas Walk Behind Self Propelled Lawn Mower Black (YG2860)

YARDMAX$358.444.0★316 rev

PowerSmart EasyGlide 21-Inch Gas Lawn Mower 144cc 4-Stroke OHV Engine Push Walk-Behind 3-in-1 Mulch/Bag/Side Discharge Steel Deck 6 Height Adjustment

PowerSmart$263.044.4★921 rev

24 in. 201cc Electric Start Select PACE 6 Speed CVT High Wheel RWD 3-in-1 Gas Walk Behind Self Propelled Lawn Mower

YARDMAX$515.363.9★59 rev

PowerSmart$269.514.0★458 rev

PowerSmart 21-Inch Self Propelled Gas Lawn Mower 170cc OHV Engine Rear-Wheel Drive Steel Deck 3-in-1 Walk-Behind Mower

PowerSmart$331.054.1★369 rev

Newest

by launch date

21 Self-Propelled Gas Lawn Mower 170CC 4-in-1 Mulch/Rear Bag/Side Discharge/Rear Discharge Foldable Gas Powered Lawn Mowers with 7-Position Cutting Height Walk-Behind Gas Lawnmower (Yellow)

gasxcel$340.4259 rev

1mo ago

Ezasin 21 Self-Propelled Gas Lawn Mower 170CC 4-Stroke Engine 7 Cutting Heights 3-in-1 Mulch/Bag/Discharge 1.9-Bushel Large Grass Collector EPA Compliant

Ezasin$342.9532 rev

2mo ago

Self-Propelled Gas Lawn Mower

gasxcel$361.3759 rev

2mo ago

PowerSmart$269.51458 rev

3mo ago

PowerSmart 21-Inch 3-in-1 Gas Self-Propelled Lawn Mower 170CC OHV Engine Bagging/Mulching/Rear Discharging 6 Cutting Heights Durable Steel Deck Rear-Wheel Drive for Garden Yard

PowerSmart$294.91598 rev

4mo ago

What buyers say about toro lawn mower

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Money well spent”

Assembly/Installation14%

“Very easy to install”

Cutting/Trimming11%

“Cuts good”

Ease Of Use11%

“easy to maneuver”

Quality-Overall11%

“Excellent Quality”

Motor Power4%

“strong motor”

Weight Light4%

“Super lightweight”

Advertised Vs Actual Product3%

“Does what it says”

Grilling3%

“Great Mower”

Strength2%

“the bag seems fairly sturdy”

What buyers complain about

Quality-Overall13%

“poor quality control”

Durability12%

“Broke the very first use”

Functionality-Overall10%

“Didn't work”

Value For Money7%

“.not happy at all for over $600”

Ease Of Use7%

“very hard to control”

Weight Heavy4%

“Would say it is heavier than some other brands”

Assembly/Installation3%

“Poor assembly”

Leak-Proof3%

“dumped oil everywhere”

Motor Issues3%

“engine is off”

Instructions/User Manual/Troubleshooting2%

“Terrible instructions”

Top return reasons

Defective Material/Parts20%

Charging15%

Value For Money11%

Cutting/Trimming11%

Battery Life7%

Mechanism Issues7%