Is Toro Lawn Mower profitable to sell on Amazon United States?

Flapen scores Toro Lawn Mower 61 out of 100 on Amazon United States, a Maybe. Shoppers spend $1.0M a year across 33 tracked products. 15 of the 18 products launched in the last year cleared the first-year sales bar. Search demand grew +79.1% in the last 90 days.

How competitive is the Toro Lawn Mower niche on Amazon United States?

8 brands and 21 sellers compete in Toro Lawn Mower on Amazon United States. The top 5 Toro Lawn Mower products take 45% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Toro Lawn Mower?

Toro Lawn Mower buyers on Amazon United States complain most about Quality-Overall, Durability, and Functionality-Overall. An estimated 0.3% of orders come back.

When does demand for Toro Lawn Mower peak?

Search demand for Toro Lawn Mower on Amazon United States peaks in Apr–May–Jun–Jul, and the busiest month runs 7.4× the quietest.

What does it cost to enter the Toro Lawn Mower niche?

Toro Lawn Mower sells for $468.97 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $192.51 to $1986.17. The average product has 214 reviews, the count a new listing must catch up to.

Toro Lawn Mower

Maybe

An estimated 0.3% of orders come back. But prices span $192.51–$1986.17, mostly outside the sweet spot, so Toro Lawn Mower is a Maybe.

Filters Quality Gap High Price

Flapen Score: 61
61 / 100Top 28% of 8,839 Patio, Lawn & Garden niches · +5 vs the category median of 56
Market size: $1.0M/yr547K searches / yr
90-day growth: +79.1%search demand this quarter
Competition: 45%top-5 click share · 8 brands · 21 sellers

Flapen Score

Toro Lawn Mower against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Toro Lawn Mower is stronger. Inside it, weaker.

61Maybe

This niche Category average

See the method

Market

The Toro Lawn Mower market on Amazon at a glance

Shoppers on Amazon United States searched for Toro Lawn Mower 547K times last year and spent an estimated $1.0M. The top 5 brands take 90% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +79.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months: 547K
Growth, 90 days vs prior 90: +79.1%
Conversion, latest week: 0.4%
Market size, estimated: $1.0Ma year
Peak month: April7.4× the quietest month
Top search term: toro lawn mower194K searches a year

02 · Price

A sale here is worth $468.97.

Listings sell for $468.97 on average, from $192.51 to $1986.17. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $468.97 that is $0 to $47K a year per listing.

Average price: $468.97above the $15 to $100 sweet spot
Price range: $192.51–$1986.17
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$47K
Returns: 0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #220 within Lawn Mowers & Tractors. It carries 214 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings: 61%
Prime listings: 58%
Out of stock, average day: 10.7%
Average rank: #220in Lawn Mowers & Tractors
Average rating: 3.90 starsAmazon United States average 4.42 stars
Average reviews: 214per listing
Listings tracked: 33

04 · Newcomers

15 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 18
Successful launches: 15Amazon's first-year sales bar
Average brand age: 34 months

Products

Top Toro Lawn Mower products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

45%

Top 20: 84%

Open market

Brand 131%
Brand 224%
Brand 319%
Brand 410%
Brand 56%
Brand 64%
Open — no brand owns it (2 brands, 5%)

Demand

Toro Lawn Mower search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.4×

Search terms

Top Toro Lawn Mower search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

toro lawn mower194K/yr +94.6%0.1% conv.
honda lawn mowers clearance37K/yr +48.1%0.0% conv.
honda mower37K/yr +62.5%0.0% conv.
honda gas lawn mower22K/yr +115.7%0.1% conv.
toro self propelled lawn mower20K/yr +105.5%0.2% conv.
yardmax lawn mower26K/yr +68.0%1.4% conv.
honda push mower24K/yr +86.8%0.1% conv.
honda lawn mowers18K/yr +83.7%0.1% conv.
honda gas powered self propelled push lawn mowers clearance11K/yr +200.8%0.1% conv.
honda self propelled gas lawn mower20K/yr +68.6%0.2% conv.