toro electric lawn mower
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Growth
Great+74.1%90-day search growth — must beat 0% to launch
Review moat
Good740.85avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Okay$105K$105K/yr · 57K searches
Avg price
Bad$361.02avg listing price — sweet spot $15–$100
Price range
Bad$13.87–$1152.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toro electric lawn mower is a $105K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
toro electric lawn mower market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $36K–$90K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #291
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 46%
- Out of stock
- 5.6%
- Avg brand age
- 40 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
36
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
50%
Top 20: 96%
Open market
1%
- Toro83%
- PowerSmart8%
- Greenworks5%
- Skil1%
- Mighty Max Battery1%
- YARDMAX1%
- Open — no brand owns it (2 brands, 1%)
Top toro electric lawn mower search terms
- toro super recycler9K/yr
- toro 60v mower9K/yr
- toro electric lawn mower9K/yr
- toro recycler7K/yr
- toro battery lawn mower4K/yr
- toro 60v flex force lawn mower4K/yr
- toro recycler max2K/yr
- toro super recycler lawn mower2K/yr
- toro smartstow recycler 203403K/yr
- toro personal pace mower3K/yr
Top toro electric lawn mower products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Toro 60V MAX* 21 in. Stripe Dual Blades Self-Propel Lawn Mower - Battery/Charger Not Included
Toro$339.394.3★9 rev
Toro 60V MAX* 21 in. Recycler Push Lawn Mower - Battery/Charger Not Included
Toro$280.753.9★17 rev
Toro 60V MAX* 21 in. Stripe Self-Propel Lawn Mower - Battery/Charger Not Included
Toro$340.753.7★7 rev
Toro 60V MAX* 21 in. Recycler Self-Propel Lawn Mower - Battery/Charger Not Included
Toro$309.273.8★22 rev
Toro Lightweight Foldable 60-Volt 21-Inch Deck Stripe Cordless Electric Battery Self Propelled Walk Behind Lawn Mower w/Adjustable Speed & Cut Height
Toro$499.783.6★31 rev
Newest
by launch date
PowerSmart Self Propelled Gas Lawn Mower 22 in. with 170cc OHV Engine 2-in-1 Rear-Wheel Drive High Wheels Red
PowerSmart$341.4629 rev
Recycler SmartStow 21 in. 60-Volt Max Lithium-Ion Cordless Battery Walk Behind Mower RWD (Tool-Only)
Toro$342.631 rev
PowerSmart 22 in. 170cc Self Propelled Gas Lawn Mower Rear-Wheel-Drive 3-in-1 Mulch/Bag/Rear Discharge Steel Deck 6 Height Adjustment
PowerSmart$339.48724 rev
Toro 60V MAX* 21 in. Stripe Dual Blades Self-Propel Lawn Mower - Battery/Charger Not Included
Toro$339.399 rev
Toro 60V MAX* 21 in. Stripe Self-Propel Lawn Mower - Battery/Charger Not Included
Toro$340.757 rev
Trending
90-day click momentum
EGO POWER+ Electric Lawn Mower Self-Propelled Cordless with Select Cut and Touch Drive Includes 56V 7.5Ah Battery and Rapid Charger LM2135SP
EGO Power+$523.404.4★
SKIL PWR CORE 40 Brushless 40V 20-Inch Self-Propelled Mower Kit Includes 6.0Ah Battery and Auto PWR JUMP Charger - SM4910C-11
Skil$345.134.5★
Recycler SmartStow 21 in. 60-Volt Max Lithium-Ion Cordless Battery Walk Behind Mower RWD (Tool-Only)
Toro$342.631.0★
PowerSmart 22 in. 170cc Self Propelled Gas Lawn Mower Rear-Wheel-Drive 3-in-1 Mulch/Bag/Rear Discharge Steel Deck 6 Height Adjustment
PowerSmart$339.484.2★
PowerSmart 21-Inch Self Propelled Gas Lawn Mower 170cc OHV Engine Rear-Wheel Drive Steel Deck 3-in-1 Walk-Behind Mower
PowerSmart$331.054.1★
What buyers say about toro electric lawn mower
What buyers praise and complain about, mined from review topics.What buyers love
“Easy Peasy”
“Very affordable”
“Cuts good”
“Assembled easily”
“Excellent product”
“Lightweight and easy to use”
“Long lasting battery”
“PLENTY of power”
“Charges fast”
“As advertised”
What buyers complain about
“Short battery life”
“Broke on first use”
“cheaper quality”
“Didn't work”
“the charger wont charge”
“It's a little expensive”
“it becomes hard to move”
“Very heavy”
“And to small”
“Terrible instructions”
Top return reasons
Common questions
- Is toro electric lawn mower profitable to sell on Amazon United States?
- The niche generates $105K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +74.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the toro electric lawn mower niche?
- 8 brands and 36 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in toro electric lawn mower?
- Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 2.2%.
- What does it cost to enter the toro electric lawn mower niche?
- Listings span $13.87–$1152.93; the average listing price is $361.02 (sweet spot $15–$100). The average incumbent carries 741 reviews — the moat a new listing must climb.