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Toro Electric Lawn Mower

Fail

The top 5 brands take 98% of clicks, so Toro Electric Lawn Mower is a Fail.

Flapen Score
47
47 / 100
Ranks 6,868 of 8,839 Patio, Lawn & Garden niches · −9 vs the category median of 56
Market size
$105K/yr57K searches / yr
90-day growth
+74.1%search demand this quarter
Competition
50%top-5 click share · 8 brands · 36 sellers

Flapen Score

Toro Electric Lawn Mower against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Toro Electric Lawn Mower is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toro Electric Lawn Mower market on Amazon at a glance

Shoppers on Amazon United States searched for Toro Electric Lawn Mower 57K times last year and spent an estimated $105K. The top 5 brands take 98% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +74.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+74.1%
Conversion, latest week
0.5%
Market size, estimated
$105Ka year
Top search term
toro super recycler9K searches a year

02 · Price

A sale here is worth $361.02.

Listings sell for $361.02 on average, from $13.87 to $1152.93. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $361.02 that is $0 to $36K a year per listing.

Average price
$361.02above the $15 to $100 sweet spot
Price range
$13.87–$1152.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$36K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #291 within Lawn Mowers & Tractors. It carries 741 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
73%
Out of stock, average day
5.6%
Average rank
#291in Lawn Mowers & Tractors
Average rating
4.04 starsAmazon United States average 4.42 stars
Average reviews
741per listing
Listings tracked
26

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Toro Electric Lawn Mower products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

36

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

1%

  • Brand 183%
  • Brand 28%
  • Brand 35%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Search terms

Top Toro Electric Lawn Mower search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toro super recycler9K/yr
  • toro 60v mower9K/yr
  • toro electric lawn mower9K/yr
  • toro recycler7K/yr
  • toro battery lawn mower4K/yr
  • toro 60v flex force lawn mower4K/yr
  • toro recycler max2K/yr
  • toro super recycler lawn mower2K/yr
  • toro smartstow recycler 203403K/yr
  • toro personal pace mower3K/yr

Reviews and returns

What reviews say buyers love and hate about Toro Electric Lawn Mower

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Battery Life”
2.2%of orders come back
“Short battery life”
A buyer, on “Battery Life”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toro Electric Lawn Mower questions

Answered from the same tracked data.