Top Soil

Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +73.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $288K a year.

Searches, last 12 months

332K

Growth, 90 days vs prior 90

+73.7%

Conversion, latest week

3.3%

Market size, estimated

$288Ka year

Peak month

April7.6× the quietest month

Top search term

top soil for lawns94K searches a year

Listings sell for $26.19 on average, from $2.89 to $69.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $26.19 that is $13K to $20K a year per listing.

Average price

$26.19inside the $15 to $100 sweet spot

Price range

$2.89–$69.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$13K–$20K

Returns

0.3%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #370 within Soils, Mulches & Planting Media. It carries 2,665 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

58%

Out of stock, average day

3.1%

Average rank

#370in Soils, Mulches & Planting Media

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

2,665per listing

Listings tracked

24

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

56 months