Is top soil profitable to sell on Amazon United States?

The niche generates $288K/yr across 24 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +73.7%. Flapen's verdict: Worth a look (61/100).

How competitive is the top soil niche?

13 brands and 79 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in top soil?

Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.3%.

When does demand for top soil peak?

Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 7.6× the quietest.

What does it cost to enter the top soil niche?

Listings span $2.89–$69.59; the average listing price is $26.19 (sweet spot $15–$100). The average incumbent carries 2,665 reviews — the moat a new listing must climb.

top soil

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.19

avg listing price — sweet spot $15–$100

Growth

Great+73.7%

90-day search growth — must beat 0% to launch

Price range

Great$2.89–$69.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$288K

$288K/yr · 332K searches

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,664.71

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, top soil is a $288K/yr Amazon United States market (332K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

top soil market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $393K–$524K; units × avg price
Conversion rate: 3.3%
Avg BSR: #370
Page quality: 0%
Prime: 58%
Sponsored: 83%
Out of stock: 3.1%
Avg brand age: 56 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

15%

Scotts52%
Garden Magic16%
BACCTO5%
Zoo Med4%
Generic4%
PlantBest3%
Open — no brand owns it (7 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +73.7% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 7.6×

Open Trend

Top top soil search terms

top soil for lawns94K/yr +91.1%3.5% conv.
lawn soil39K/yr +90.6%2.2% conv.
organic top soil41K/yr +1.4%1.6% conv.
topsoil for lawn27K/yr +78.9%2.9% conv.
organic topsoil20K/yr +20.2%1.5% conv.
fill dirt16K/yr +65.3%0.7% conv.
top soil for grass11K/yr +181.7%2.8% conv.
scotts lawn soil9K/yr +101.8%1.4% conv.
lawn soil for grass9K/yr +143.4%2.6% conv.
black dirt9K/yr +110.8%1.6% conv.

All search terms

Top top soil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Scotts Organic Group 0.75 cu.ft. Proom Top Soil

Scotts$17.054.3★435 rev

Michigan Peat 40 Pound Bag Garden Magic Organic Planting Potting Top Soil Blend Mix for Indoor and Outdoor Gardening and Landscapes White

Garden Magic$24.794.5★3,294 rev

Scotts PatchMaster Lawn Repair Mix Sun + Shade Mix 4.75 lbs.

Scotts$12.863.9★7,618 rev

Scotts Turf Builder Triple Action Built for Seeding 4.3 lbs.

Scotts$21.804.4★2,335 rev

Michigan Peat Company Baccto Top Soil for Lawns Patchworks Gardens Planting Beds and Shrub and Tree Transplant Mixtures 50 Pounds

BACCTO$28.254.2★341 rev

Newest

by launch date

All Purpose Topsoil 6 lb Pail Premium Garden Planting Soil for Indoor Outdoor Plants Flowers Vegetables Shrubs Raised Beds Containers and Landscaping

Home and Country USA$23.8354 rev

4mo ago

PlantBest Coco Topsoil Compressed Block 11 lb Expands to 79.2 Quarts and Up to 125 Sq. Feet Top Soil for Lawns Grass Seed & Overseeding Peat-Free Organic Coconut Coir Lawn Soil

PlantBest$34.4118 rev

6mo ago

Lot of Premium Bagged Topsoil 0.75-Cu. Ft. for Lawn and Garden Top Soil Soil Conditioner with Peat Moss Buy 6 10 or 60 Bags - Dont Carry Heavy - Keep CAR Clean - Save! (6)

Generic$67.6210 rev

7mo ago

Scotts Turf Builder Thickr Lawn Sun & Shade 10 lbs.

Scotts$22.1313,484 rev

11mo ago

Miracle-Gro Organic Outdoor Potting Mix 16 qt.

Miracle-Gro$8.433,588 rev

1y ago

What buyers say about top soil

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth25%

“Growing well”

Quality-Overall20%

“Excellent product”

Value For Money10%

“Fair price”

Ease Of Use7%

“Easy to grow”

Advertised Vs Actual Product5%

“Product is as described”

Moist/Dry4%

“It absorbs moisture well”

Smell3%

“It doesnt smell bad”

Ease Of Cleaning3%

“Clean dirt”

Size-Overall2%

“The size was great however”

Color2%

“I was happy to see the color”

What buyers complain about

Plant Growth28%

“No growth”

Value For Money13%

“WAY cheaper at Walmart”

Size-Overall7%

“Bags are small”

Functionality-Overall6%

“Not effective”

Quality-Overall5%

“Quality. Not what I expected”

Ease Of Use3%

“No way am I using it for that”

Smell3%

“Smells terrible and full of mold”

Moist/Dry2%

“it says that it comes from compost that has been too dry”

Pest/Insect Control2%

“Had ants in bag”

Material Quality2%

“as well as bits of thin plastic”

Top return reasons

Value For Money23%

Advertised Vs Actual Product19%

Size-Overall18%

Plant Growth11%

Functionality-Overall9%

Leak-Proof4%

Smell2%

Defective Material/Parts2%

Product Condition2%

Contamination1%

Common questions

Is top soil profitable to sell on Amazon United States?: The niche generates $288K/yr across 24 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +73.7%. Flapen's verdict: Worth a look (61/100).
How competitive is the top soil niche?: 13 brands and 79 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in top soil?: Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.3%.
When does demand for top soil peak?: Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 7.6× the quietest.
What does it cost to enter the top soil niche?: Listings span $2.89–$69.59; the average listing price is $26.19 (sweet spot $15–$100). The average incumbent carries 2,665 reviews — the moat a new listing must climb.