tongs
Launch itA $5.5M/yr market growing +0.3% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible$5.5M$5.5M/yr · 4.5M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Okay$5.73–$23.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.12avg listing price — sweet spot $15–$100
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Review moat
Bad8,504.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, tongs is a $5.5M/yr Amazon United States market (4.5M searches/yr). The top 5 brands hold 66% of demand. Verdict: Launch it — 61/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
tongs market data
- Units sold / yr
- 400K–500K
- avg 10,000–12,500/product
- Revenue / yr
- $4.4M–$5.6M
- units × avg price
- Conversion rate
- 11.0%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 3.9%
- Avg brand age
- 44 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
357
Top-5 brand share
66%
Top 20: 96%
Top-5 click share
46%
Top 20: 83%
Open market
30%
- Eddeas22%
- ALLWIN-HOUSEWARE W12%
- HOTEC12%
- KitchenAid12%
- GORILLA GRIP9%
- HINMAY4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top tongs search terms
- tongs1.3M/yr
- tongs for cooking699K/yr
- kitchen tongs600K/yr
- cooking tongs336K/yr
- metal tongs205K/yr
- silicone tongs226K/yr
- stainless steel tongs157K/yr
- tongs with silicone tip168K/yr
- pinzas de cocina101K/yr
- kitchen tongs stainless steel83K/yr
Top tongs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tongs For Cooking - Heat Resistant 600 Degrees Stainless Steel Kitchen Tong Heavy Duty Metal Locking Tongs - Perfect for Food Salad and BBQ set of 3 (7 9 and 12) Dishwasher
Eddeas$12.344.8★3,837 rev
GORILLA GRIP Stainless Steel BPA-Free Kitchen Tongs for Cooking Heat Resistant BBQ Tong Set of 2 Non Scratch Silicone Tip for Pan Strong Grip Grab Food Toss Salad Pull Lock 7+9 Inch Black
GORILLA GRIP$10.854.7★9,875 rev
KitchenAid Stainless Steel Utility Tongs 12 Inch
KitchenAid$11.434.8★5,121 rev
304 Stainless Steel Kitchen Cooking Tongs 9 and 12 Set of 2 Sturdy Grilling Barbeque Brushed Locking Food Tongs with Ergonomic Grip Black
ALLWIN-HOUSEWARE W$9.874.8★17,109 rev
2 Pack Black Kitchen Tongs Premium Silicone BPA Free Non-Stick Stainless Steel BBQ Cooking Grilling Locking Food Tongs 9-Inch & 12-Inch
ALLWIN-HOUSEWARE W$9.724.7★31,605 rev
Newest
by launch date
Ossryta Stainless Steel Cooking Tongs Set of 3 - Heavy Duty 12/9/7 Inch Locking Tongs Heat Resistant to 600 Degrees Food Grade Kitchen Metal Tong for Food Salad & BBQ - Dishwasher Safe
Ossryta$10.84255 rev
COOCLAN Precise Serrated Non-Slip Tips Cooking Tongs 2 Set (11.5 & 13.5)
COOCLAN$15.13275 rev
2 Pack Black Premium Stainless Steel Heat Resistant Kitchen Tongs for cooking set of 9 and 12 Non Scratch Silicone cooking Tong Tip for Cooking Pans Strong Grip BBQ tongs for Grabbing Hot Food
JIDSPWLS$5.85748 rev
Eddeas All Metal Tongs For Cooking - Heat Resistant 600 Degrees Stainless Steel Kitchen Tongs Set of 2-9 & 12 inch Locking Tongs For Food Salad BBQ Grilling Dishwasher safe
Eddeas$11.56254 rev
ChefBee Kitchen Cooking Tongs Tweezers - 2PCS 12 Stainless Steel Kitchen Utensils Metal Fine Tweezers Tongs with Precision Serrated Tips for Chef Serving Food Grill Culinary Pasta Salad BBQ
CHEFBEE$6.101,619 rev
Trending
90-day click momentum
KitchenAid Set of 2 Stainless Steel Tongs with Scalloped Edges Easy Lock Dishwasher Safe Durable and Versatile 7 Inch and 9 Inch Silver
KitchenAid$17.884.8★
Ossryta Stainless Steel Cooking Tongs Set of 3 - Heavy Duty 12/9/7 Inch Locking Tongs Heat Resistant to 600 Degrees Food Grade Kitchen Metal Tong for Food Salad & BBQ - Dishwasher Safe
Ossryta$10.844.6★
HOTEC Premium Stainless Steel Locking Kitchen Tongs with Silicon Tips Set of 3-7 9 and 12 (Gradient Blue)
HOTEC$10.374.7★
TACGEA Stainless Steel Kitchen Tongs Silicone Non-slip Grip Locking Grilling Food Tongs Set of 2 9-inch & 12-inch
TACGEA$7.814.7★
Kitchen Tongs with Silicone Tips Set of 3 Heat Resistant Tongs for Serving Food 12-Inch 9-Inch 7-Inch Locking Silicone Tongs for Cooking Salad Tong Black Kitchen Utensils
Culinary Couture$9.274.7★
What buyers say about tongs
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome Quality”
“Excellent value”
“Easy to open”
“Exactly what I needed”
“Not flimsy”
“a handy size”
“Comfortable Grip”
“Hold up well”
“Cleans up quickly”
“Great for cooking”
What buyers complain about
“They are large”
“Not good quality”
“Don't last”
“Very weak”
“Rusted”
“Don't have a good, tight grasp”
“Did not work for me”
“Heavier than usual”
“nor do I use abrasive cleansers or cleaning tools”
“Haven't put them in the dishwasher”
Top return reasons
Common questions
- Is tongs profitable to sell on Amazon United States?
- The niche generates $5.5M/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Launch it (61/100).
- How competitive is the tongs niche?
- 24 brands and 357 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in tongs?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.9%.
- When does demand for tongs peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the tongs niche?
- Listings span $5.73–$23.64; the average listing price is $11.12 (sweet spot $15–$100). The average incumbent carries 8,505 reviews — the moat a new listing must climb.