Is tommy bahama beach umbrella profitable to sell on Amazon United States?

The niche generates $460K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +209.0%. Flapen's verdict: Worth a look (56/100).

How competitive is the tommy bahama beach umbrella niche?

6 brands and 29 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in tommy bahama beach umbrella?

Top complaints mined from reviews: Durability, Quality-Overall, Material Quality. The return rate is 2.5%.

When does demand for tommy bahama beach umbrella peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 16.3× the quietest.

What does it cost to enter the tommy bahama beach umbrella niche?

Listings span $34.99–$123.22; the average listing price is $59.89 (sweet spot $15–$100). The average incumbent carries 865 reviews — the moat a new listing must climb.

tommy bahama beach umbrella

Worth a look

Shows demand growing +209.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+209.0%

90-day search growth — must beat 0% to launch

Avg price

Great$59.89

avg listing price — sweet spot $15–$100

Price range

Good$34.99–$123.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good864.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.5%

return rate — above 5% kills the launch gate

Market size

Good$460K

$460K/yr · 275K searches

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals Trending High Price

According to Flapen's Amazon United States niche tracking, tommy bahama beach umbrella is a $460K/yr Amazon United States market (275K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 56/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

tommy bahama beach umbrella market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $359K–$479K; units × avg price
Conversion rate: 2.8%
Avg BSR: #313
Page quality: 0%
Prime: 81%
Sponsored: 69%
Out of stock: 8.1%
Avg brand age: 45 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Tommy Bahama62%
Sepras26%
Fisqueen5%
Alfolive3%
Fncanta2%
AMMSUN2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +209.0% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 16.3×

Open Trend

Top tommy bahama beach umbrella search terms

tommy bahama beach umbrella210K/yr +241.9%2.3% conv.
tommy bahama umbrella32K/yr +117.0%1.7% conv.
beach umbrella tommy bahama18K/yr +232.4%2.4% conv.
tommy bahama umbrella beach9K/yr +66.4%2.0% conv.
tommy bahama beach umbrellas3K/yr +174.8%1.4% conv.
tommy bahama beach umbrellas for sand3K/yr -5.3%2.5% conv.
tommy bahama anchorx 8 beach umbrella434/yr +85.4%6.7% conv.

All search terms

Top tommy bahama beach umbrella products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tommy Bahama 6 ANCHORX Adjustable Beach Umbrella Base System with Sand Anchor and Carrying Bag SPF 50+ Protection Portable Outdoor Market Umbrella Multi

Tommy Bahama$50.534.2★232 rev

Sepras T0MMY BAHAMA 8 ft Beach Umbrella with wind vent and sand anchor (Blue Pattern)

Sepras$60.614.5★405 rev

Tommy Bahama 7 ft Fiberglass Beach Umbrella for Sand with Integrated Anchor Telescopic Aluminum Pole UPF 50+ Tilt No Table

Tommy Bahama$103.654.5★339 rev

Tommy Bahama 7 ANCHORX Adjustable Beach Umbrella Base System with Sand Anchor and Carrying Bag SPF 50+ Protection Portable Outdoor Market Umbrella Blue Stripe

Tommy Bahama$54.414.2★232 rev

Tommy Bahama Sand Anchor 7 feet Beach Umbrella with Tilt and Telescoping Pole (Blue/White)

Tommy Bahama$61.344.5★454 rev

Newest

by launch date

Fncanta 8FT. Large Beach Umbrella with Heavy Duty Sand Anchor & Tilt Sun Shelter UPF50+ UV Protection Wind Resistance Waterproof Canopy Portable for Beach Outdoor Patio Yard Garden Pool Blue

Fncanta$58.6189 rev

3mo ago

Fisqueen 8FT Large Beach Umbrella with Wind Resistance Sand Anchor Sand Bag Portable Outdoor Umbrella with UPF50+ UV Protection Tilt Sun Shelter for Beach Patio Yard

Fisqueen$49.052,001 rev

6mo ago

Alfolive 8FT. Large Beach Umbrella with Heavy Duty Sand Anchor & Tilt Sun Shelter UPF50+ UV Protection Wind Resistance Waterproof Canopy Portable for Beach Outdoor Patio Yard Garden Pool Blue

Alfolive$59.76105 rev

6mo ago

Sepras T0MMY BAHAMA 8 ft Beach Umbrella with wind vent and sand anchor (Blue Pattern)

Sepras$60.61405 rev

1y ago

Tommy Bahama 8 ft Beach Umbrella with wind vent and sand anchor- Rich blue

Sepras$65.00405 rev

2y ago

What buyers say about tommy bahama beach umbrella

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Overall much higher quality than I expected”

Assembly/Installation10%

“Easy setup”

Strength10%

“Easy setup and very sturdy”

Value For Money7%

“Worth Every Penny”

Sun Shade/Wind Shield6%

“Great Shade”

Durability6%

“easy and durable”

Weight Light5%

“Lightweight and easy assembly”

Ease Of Use5%

“Easy to use”

Size-Overall5%

“The size is great”

Color4%

“Great Shade”

What buyers complain about

Durability19%

“Broke on first day”

Quality-Overall14%

“Not as good as we hoped”

Material Quality10%

“umbrella fronds are cheap plastic”

Mechanism Issues7%

“Broken tilt mechanism”

Size-Overall5%

“not purchase the correct size”

Advertised Vs Actual Product4%

“advertised as fiberglass / stronger and different model than other Tommy Bahama umbrellas. Thats not true”

Value For Money4%

“Not worth it”

Strength3%

“Not sturdy at all”

Color3%

“not the advertised color”

Design-Overall3%

“Terrible engineering”

Top return reasons

Size-Overall25%

Value For Money17%

Defective Material/Parts9%

Advertised Vs Actual Product7%

Color5%

Durability5%

Material Quality4%

Mechanism Issues4%

Functionality-Overall3%

Weight Heavy3%

Common questions

Is tommy bahama beach umbrella profitable to sell on Amazon United States?: The niche generates $460K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +209.0%. Flapen's verdict: Worth a look (56/100).
How competitive is the tommy bahama beach umbrella niche?: 6 brands and 29 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in tommy bahama beach umbrella?: Top complaints mined from reviews: Durability, Quality-Overall, Material Quality. The return rate is 2.5%.
When does demand for tommy bahama beach umbrella peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 16.3× the quietest.
What does it cost to enter the tommy bahama beach umbrella niche?: Listings span $34.99–$123.22; the average listing price is $59.89 (sweet spot $15–$100). The average incumbent carries 865 reviews — the moat a new listing must climb.