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Tiny Turtle

Fail

Prices span $3.87–$12.66, mostly outside the sweet spot, so Tiny Turtle is a Fail.

Flapen Score
40
40 / 100
Ranks 7,974 of 8,839 Patio, Lawn & Garden niches · −16 vs the category median of 56
Market size
$96K/yr348K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
61%top-5 click share · 18 brands · 26 sellers

Flapen Score

Tiny Turtle against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Tiny Turtle is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tiny Turtle market on Amazon at a glance

Shoppers on Amazon United States searched for Tiny Turtle 348K times last year and spent an estimated $96K. The top 5 brands take 68% of clicks. Demand peaks in May. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
348K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
3.4%
Market size, estimated
$96Ka year
Peak month
May1.6× the quietest month
Top search term
mini turtles79K searches a year

02 · Price

A sale here is worth $8.19.

Listings sell for $8.19 on average, from $3.87 to $12.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $8.19 that is $4K to $6K a year per listing.

Average price
$8.19under the $15 to $100 sweet spot
Price range
$3.87–$12.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #218 within Garden Sculptures & Statues. It carries 247 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#218in Garden Sculptures & Statues
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
247per listing
Listings tracked
19

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Tiny Turtle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

26

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

27%

  • Brand 138%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Tiny Turtle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Tiny Turtle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini turtles79K/yr
  • resin turtles46K/yr
  • mini resin turtles39K/yr
  • tiny turtles35K/yr
  • mini turtle figurines22K/yr
  • resin turtle12K/yr
  • plastic turtles13K/yr
  • mini turtle13K/yr
  • little turtles13K/yr
  • small turtles10K/yr

Reviews and returns

What reviews say buyers love and hate about Tiny Turtle

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
56%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Pieces are very tiny”
A buyer, on “Size-Overall”56% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tiny Turtle questions

Answered from the same tracked data.