Is tiki umbrella profitable to sell on Amazon United States?

The niche generates $344K/yr across 27 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +174.0%. Flapen's verdict: Worth a look (61/100).

How competitive is the tiki umbrella niche?

16 brands and 23 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in tiki umbrella?

Top complaints mined from reviews: Durability, Quality-Overall, Material Quality. The return rate is 2.4%.

When does demand for tiki umbrella peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 10.9× the quietest.

What does it cost to enter the tiki umbrella niche?

Listings span $36.80–$191.43; the average listing price is $89.97 (sweet spot $15–$100). The average incumbent carries 261 reviews — the moat a new listing must climb.

tiki umbrella

Worth a look

Shows demand growing +174.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+174.0%

90-day search growth — must beat 0% to launch

Review moat

Great261.07

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$89.97

avg listing price — sweet spot $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$344K

$344K/yr · 136K searches

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Price range

Okay$36.80–$191.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Signals Trending High Price

According to Flapen's Amazon United States niche tracking, tiki umbrella is a $344K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

tiki umbrella market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $270K–$360K; units × avg price
Conversion rate: 2.8%
Avg BSR: #628
Page quality: 0%
Prime: 63%
Sponsored: 100%
Out of stock: 4.4%
Avg brand age: 41 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

19%

Tangkula22%
CBFULLRES22%
AMMSUN19%
Funsite9%
GDY6%
Giantex3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +174.0% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.9×

Open Trend

Top tiki umbrella search terms

tiki umbrella49K/yr +214.5%2.0% conv.
tiki umbrella outdoor patio27K/yr +164.9%2.4% conv.
tiki umbrellas for outside10K/yr +162.7%3.2% conv.
thatched tiki umbrella6K/yr +184.3%2.4% conv.
grass umbrella6K/yr +151.9%0.8% conv.
tiki umbrella with lights5K/yr +304.2%2.3% conv.
tiki umbrellas6K/yr +97.2%2.4% conv.
tiki patio umbrella5K/yr +125.2%2.4% conv.
thatch umbrella5K/yr +104.7%2.0% conv.
straw umbrella4K/yr +155.2%1.3% conv.

All search terms

Top tiki umbrella products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AMMSUN 7.5ft Hula Thatched Tiki Patio Beach Umbrella Hawaiian Style 10 Ribs UPF 50+ with Tilt Carry Bag for Outdoor Tiki Bar Tropical Palapa Patio Garden Beach Pool Backyard Natural Color

AMMSUN$65.104.6★1,661 rev

CBFULLRES 8FT Tiki Umbrella Patio Umbrella Thatched Umbrella Outdoor Patio Upgrade with UPF 50+ Tiki Beach Umbrellas with Zinc Alloy Push Button Tilt and for Pool Backyard

CBFULLRES$83.074.7★87 rev

Funsite 6ft Tiki Umbrellas for Outside UV Protect Thatch Umbrella with Tilt Design Thatch Patio Umbrella for Outdoor Tiki Bar Tropical Palapa Tiki Hut Hawaiian Hula Beach Umbrella

Funsite$48.033.8★651 rev

Tangkula 6ft Tiki Patio Umbrella Tropical Hawaiian PP Grass Thatched Market Table Umbrella with Carrying Bag Tilt Design Foldable & Portable Design for Beach Patio Garden Poolside Backyard

Tangkula$37.134.2★336 rev

Tangkula 6.5Ft Tiki Patio Umbrella Hawaiian Style Outdoor PE Grass Umbrella with Tilt Adjustment 8 Ribs Portable Thatched Beach Umbrella for Garden Yard Poolside

Tangkula$39.954.2★336 rev

Newest

by launch date

COSIEST 13FT Large Patio Umbrella with Solar Lights Outdoor Double-Sided Tiki Umbrella Rectangular Market Umbrella w Crank Handle for GardenPoolDeck Shade

COSIEST$157.964 rev

4mo ago

ENSTVER 15ft Tiki Large Patio Umbrella with Heavy-Duty Base Rectangular Outdoor with Solar Lights for Large Patios Decks and Outdoor Dining Areas(Tiki)

ENSTVER$191.439 rev

5mo ago

HOMSHADE 9ft Hula Thatched Hawaiian Style Tiki Umbrella with Crank & Tilt UPF 50+ Nylon Thatch & 220GSM Polyester Canopy 8 Heavy-Duty Steel Ribs for Outdoor Patio Beach Pool Backyard Garden

HOMSHADE$100.0037 rev

8mo ago

CBFULLRES 9 FT Solar Thatch Tiki Umbrella Hawaiian Style Straw Umbrellas with Zinc Alloy Push Button Tilt UPF 50+ Patio Umbrella Outdoor Umbrella with 32 LED Lights for Beach Pool Garden

CBFULLRES$110.8145 rev

10mo ago

SUNBURY 10FT Wind-Resistant Tiki Umbrella with 8 Ribs Extra Wide Hawaiian Patio Shade with UPF50+ Perfect for Tiki Bar Patio Garden Beach Pool Backyard

SUNBURY$142.3125 rev

1y ago

What buyers say about tiki umbrella

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Good quality”

Design-Overall9%

“It looks and feels well-built”

Value For Money9%

“Worth it”

Durability7%

“Durable & Good Quality”

Strength6%

“Sturdy and beautiful”

Size-Overall6%

“nice average size”

Sun Shade/Wind Shield4%

“They are great quality they block the sun really well they look expensive”

Assembly/Installation4%

“easy enough to put together”

Advertised Vs Actual Product4%

“Better than expected”

Weight Heavy4%

“Great quality heavy weight”

What buyers complain about

Durability13%

“It came to me with dirt on it and torn up”

Quality-Overall13%

“Looks cheap”

Material Quality11%

“Cheap, shredded plastic grocery bags material”

Advertised Vs Actual Product8%

“Not as appears in picture”

Value For Money6%

“Don't Waste Your Money on this Umbrella”

Functionality-Overall5%

“Does not handle any wind at all”

Assembly/Installation4%

“Putting the chair together was a nightmare”

Weight Heavy3%

“It was too heavy for me to move quickly for photos”

Water Resistance3%

“the water just rolls off it”

Strength3%

“Base wasn't sturdy”

Top return reasons

Size-Overall38%

Material Quality16%

Quality-Overall11%

Advertised Vs Actual Product7%

Defective Material/Parts7%

Functionality-Overall4%

Strength2%

Mechanism Issues2%

Color2%

Value For Money2%

Common questions

Is tiki umbrella profitable to sell on Amazon United States?: The niche generates $344K/yr across 27 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +174.0%. Flapen's verdict: Worth a look (61/100).
How competitive is the tiki umbrella niche?: 16 brands and 23 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in tiki umbrella?: Top complaints mined from reviews: Durability, Quality-Overall, Material Quality. The return rate is 2.4%.
When does demand for tiki umbrella peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 10.9× the quietest.
What does it cost to enter the tiki umbrella niche?: Listings span $36.80–$191.43; the average listing price is $89.97 (sweet spot $15–$100). The average incumbent carries 261 reviews — the moat a new listing must climb.