Is thyme seeds profitable to sell on Amazon United States?

The niche generates $90K/yr across 23 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Worth a look (58/100).

How competitive is the thyme seeds niche?

19 brands and 23 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in thyme seeds?

Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.3%.

When does demand for thyme seeds peak?

Demand peaks in Mar–Apr–May; the busiest month runs 3.3× the quietest.

What does it cost to enter the thyme seeds niche?

Listings span $3.02–$12.44; the average listing price is $7.56 (sweet spot $15–$100). The average incumbent carries 3,862 reviews — the moat a new listing must climb.

thyme seeds

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Brand share

Great54%

top-5 brand share — no brand owns this niche

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+16.1%

90-day search growth — must beat 0% to launch

Review moat

Okay3,862

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$90K

$90K/yr · 104K searches

Avg price

Bad$7.56

avg listing price — sweet spot $15–$100

Price range

Bad$3.02–$12.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Quality Gap

According to Flapen's Amazon United States niche tracking, thyme seeds is a $90K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 58/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

thyme seeds market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $113K–$151K; units × avg price
Conversion rate: 11.4%
Avg BSR: #174
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 3.9%
Avg brand age: 61 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

49%

Top 20: 98%

Open market

39%

Sow Right Seeds15%
Organo Republic12%
KVITER12%
Sereniseed8%
Back to the Roots7%
The Old Farmer's Almanac7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.1% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.3×

Open Trend

Top thyme seeds search terms

thyme seeds78K/yr +21.6%11.3% conv.
thyme seeds for planting19K/yr -6.8%12.6% conv.
tyme seeds for planting5K/yr +15.7%11.0% conv.
thyme seed3K/yr +34.8%7.5% conv.

All search terms

Top thyme seeds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sow Right Seeds - Thyme Seed for Planting - Non-GMO Heirloom Packet with Instructions for Easy Planting Your Kitchen Herb Garden - Indoor or Outdoor - Great for Hydroponics Growing - Culinary Herb (1)

Sow Right Seeds$4.904.1★699 rev

Thyme Seeds Pack 0.5 G - Over 1 350 Non-GMO Heirloom Thyme Seeds for Planting Herbs in Individual Seed Packet Herbs Seeds for Planting Home Garden Indoor & Outdoor Gardening

Organo Republic$4.924.3★500 rev

Sereniseed Certified Organic Herb Seeds (10-Pack) Non GMO Heirloom Seed Starting Video - Basil Cilantro Oregano Thyme Parsley Lavender Chives Sage Dill Seeds for Indoor & Outdoor Planting

Sereniseed$9.344.4★7,461 rev

Back to The Roots 100% Organic Seed Packet - Thyme English 70mg

Back to the Roots$3.024.0★225 rev

The Old Farmers Almanac Organic Thyme Seeds - Approx 160 Seeds - Certified Organic Non-GMO Open Pollinated Heirloom

The Old Farmer's Almanac$5.204.3★170 rev

Newest

by launch date

20000+Creeping Thyme Seeds for Planting Outdoor-Heirloom Thymus Serpyllum Ground Cover Plants Plant in Your Home Garden

Carpet Creeping$8.66156 rev

4mo ago

Seed Needs Thyme Seeds to Plant Non-GMO & Heirloom Thymus Herbs XL Pack

Seed Needs$9.82223 rev

4mo ago

Fruivity 20000+pcs Creeping Thyme Seeds for Planting Perennial Ground Cover Plants Flowers Seeds Fragrant Herb Seeds for Lawns & Paths Garden

Fruivity$9.03229 rev

5mo ago

30000+ Creeping Thyme Seeds for Planting Perennial Thyme Seed Heirloom Flowers Non-GMO Ground Cover Plants for Garden Outdoor

Wivolibe$9.28100 rev

6mo ago

20000pcs Creeping Thyme Seeds for Planting Perennial Ground Cover Plants Heirloom Flowers Non-GMO Thymus Serpyllum Seed

BuggyBeds$9.12274 rev

10mo ago

What buyers say about thyme seeds

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth52%

“Fast growing”

Quality-Overall14%

“Excellent product”

Value For Money9%

“worth it”

Advertised Vs Actual Product4%

“As described”

Ease Of Use4%

“Easy to plant”

Instructions/User Manual/Troubleshooting3%

“The instructions were clear”

Color2%

“The color of these is so pretty”

Smell2%

“I also love the pleasant fragrance and that they help attract bees and butterflies”

Gifting Purpose1%

“Great Gift idea”

Size-Overall1%

“Accurate in size as described before purchase”

What buyers complain about

Plant Growth64%

“Did Not Germinate”

Value For Money7%

“Overpriced”

Size-Overall6%

“Package is small”

Advertised Vs Actual Product5%

“False advertisement”

Functionality-Overall4%

“Didnt work”

Quality-Overall2%

“Seeds are low quality”

Natural Resource Wastage1%

“Waste”

Durability1%

“It sprouted within a week”

Color1%

“Color confusion”

Instructions/User Manual/Troubleshooting1%

“no instructions”

Top return reasons

Advertised Vs Actual Product27%

Plant Growth23%

Value For Money14%

Size-Overall13%

Functionality-Overall10%

Defective Material/Parts3%

Leak-Proof3%