Is thyme plant profitable to sell on Amazon United States?

The niche generates $33K/yr across 26 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +53.8%. Flapen's verdict: Worth a look (60/100).

How competitive is the thyme plant niche?

20 brands and 22 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in thyme plant?

Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.3%.

What does it cost to enter the thyme plant niche?

Listings span $3.02–$46.09; the average listing price is $18.48 (sweet spot $15–$100). The average incumbent carries 855 reviews — the moat a new listing must climb.

thyme plant

Worth a look

Shows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$18.48

avg listing price — sweet spot $15–$100

Price range

Good$3.02–$46.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+53.8%

90-day search growth — must beat 0% to launch

Review moat

Good854.69

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$33K

$33K/yr · 34K searches

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, thyme plant is a $33K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

thyme plant market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $28K–$37K; units × avg price
Conversion rate: 5.3%
Avg BSR: #1,476
Page quality: 0%
Prime: 54%
Sponsored: 69%
Out of stock: 21.9%
Avg brand age: 58 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 93%

Open market

22%

Bonnie Plants46%
Clovers Garden9%
The Three Company9%
Bellawood Horticulture7%
UIOTER4%
CitronellaKing4%

Top thyme plant search terms

thyme plants live15K/yr +52.4%5.6% conv.
thyme plant16K/yr +52.2%2.8% conv.
thyme plants3K/yr +69.0%5.1% conv.

All search terms

Top thyme plant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bonnie Plants English Thyme 19.3 oz. 4-pack

Bonnie Plants$26.403.7★1,058 rev

Bonnie Plants German Thyme Live Herb Plants - 4 Pack Perennial In Zones 5 to 9 In Bouquet Garni; Aromatic Dishes

Bonnie Plants$20.013.7★1,058 rev

5 Live Herb Plants Seedling Plug Size Thyme Sage Oregano Peppermint & Rosemary | Ready-to-Plant Garden Starter Plugs (Not Potted)

Bellawood Horticulture$17.883.7★105 rev

Clovers Garden Thyme Herb Plants- Two (2) Live Plants - Non-GMO - Not Seeds -Each 4-8 Tall- in 4 Inch Pots Drought Tolerant

Clovers Garden$19.534.0★51 rev

Live Herb - Thyme (4 Per Pack) Aromatic and Health Enhancer Naturally Reduces Stress and Anxiety 6 Tall by 4 Wide

The Three Company$25.123.0★22 rev

Newest

by launch date

English Thyme Live Plant 3-6 Inch Tall Thyme Herb Plant for Outdoor Garden and Indoor Container Growing Fragrant Herb Plant No Pot Included

ELLA'S HOMES$21.771 rev

2mo ago

Combo 3 English Thyme Live Plant 4-7 Tall Thyme Plant Live Fragrant Culinary Herb Plants for Indoor & Outdoor Growing No Pot

Generic$22.971 rev

2mo ago

20000+Creeping Thyme Seeds for Planting Outdoor-Heirloom Thymus Serpyllum Ground Cover Plants Plant in Your Home Garden

Carpet Creeping$8.66156 rev

4mo ago

Fruivity 20000+pcs Creeping Thyme Seeds for Planting Perennial Ground Cover Plants Flowers Seeds Fragrant Herb Seeds for Lawns & Paths Garden

Fruivity$9.03229 rev

5mo ago

Pack of 2 Thyme Plants Live Green Thyme Live Plant Edible and Fragrant Herb 5 to 7 Inches Tall Ideal for Garden and Container

YOKEBOM$21.840 rev

5mo ago

What buyers say about thyme plant

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth55%

“Easy to Grow”

Quality-Overall11%

“Good quality seeds”

Value For Money8%

“Worth it”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product4%

“Exactly what I ordered”

Smell3%

“I also love the pleasant fragrance and that they help attract bees and butterflies”

Instructions/User Manual/Troubleshooting3%

“The instructions were clear”

Color2%

“Beautiful color”

Size-Overall2%

“a good size”

Moist/Dry1%

“enough moisture they are easy to germinate”

What buyers complain about

Plant Growth62%

“Bad seeds”

Size-Overall5%

“Package is small”

Value For Money5%

“Not a good value”

Durability5%

“Died in 1 week”

Advertised Vs Actual Product4%

“False advertising”

Moist/Dry3%

“plugs were totally dried out”

Functionality-Overall3%

“Does nothing”

Quality-Overall3%

“Bad quality”

Natural Resource Wastage1%

“Waste of thyme”

Smell1%

“nor do they smell like thyme when crushed”

Top return reasons

Advertised Vs Actual Product26%

Plant Growth26%

Size-Overall13%

Value For Money13%

Functionality-Overall10%

Defective Material/Parts3%

Quality-Overall1%

Leak-Proof1%

Ease Of Use1%