thin metal spatula
Worth a lookShows a sweet-spot price point ($32.58 avg), but soft demand (-7.1% this quarter) keeps it on the watch list.
Avg price
Incredible$32.58avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,096.71avg incumbent reviews — the moat a new listing must climb
Market size
Okay$164K$164K/yr · 73K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$7.41–$378.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, thin metal spatula is a $164K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
thin metal spatula market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $130K–$163K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #183
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 65%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
440
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
31%
Top 20: 76%
Open market
13%
- OXO62%
- XiaoZu14%
- Chef Craft3%
- JXWING3%
- EXAIEW3%
- Ateco2%
- Open — no brand owns it (16 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -7.1% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Top thin metal spatula search terms
- thin metal spatula21K/yr
- oxo stainless steel cooking utensils17K/yr
- oxo stainless steel12K/yr
- oxo steel11K/yr
- flexible metal spatula9K/yr
- oxo stainless steel utensils2K/yr
- stainless steel cooking utensils oxo1K/yr
Top thin metal spatula products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OXO Steel Piece Utensil Set 15 PC Stainless Steel
OXO$168.854.6★133 rev
Stainless Steel Flexible Spatula Solid Turner XiaoZu Thin Metal Spatula for Cast Iron Skillet Thin Blade and Heat Resistant Silicone Handle Great for Egg Cookie Meat Crep X Large
XiaoZu$9.704.6★1,295 rev
OXO Good Grips Stainless Steel Flexible Turner - Medium
OXO$12.884.1★2,974 rev
OXO Steel Cooking Spoon
OXO$15.404.7★281 rev
OXO Steel Cooking Turner
OXO$16.614.6★487 rev
Newest
by launch date
2 Pack Fish Spatula - Stainless Steel Spatula Metal Spatula Wooden Hdl
EXAIEW$13.09383 rev
Stainless Steel Flexible Spatula Solid Turner XiaoZu Thin Metal Spatula for Cast Iron Skillet Thin Blade and Heat Resistant Silicone Handle Great for Egg Cookie Meat Crep X Large
XiaoZu$9.701,295 rev
Stainless Steel Flexible Spatula Solid Turner XiaoZu Thin Metal Spatula for Cast Iron Skillet Thin Blade and Heat Resistant Silicone Handle Great for Egg Cookie Meat Crep Small + X Large
XiaoZu$15.601,295 rev
OXO Good Grips Stainless Steel Prep & Serve Kitchen Tool 6pc Set
OXO$58.26212 rev
OXO Steel Ladle
OXO$16.00625 rev
Trending
90-day click momentumStainless Steel Flexible Spatula Solid Turner XiaoZu Thin Metal Spatula for Cast Iron Skillet Thin Blade and Heat Resistant Silicone Handle Great for Egg Cookie Meat Crep Small + X Large
XiaoZu$15.604.6★
2 Pack Fish Spatula - Stainless Steel Spatula Metal Spatula Wooden Hdl
EXAIEW$13.094.8★
Winco Blade Flexible Turner 9.5-Inch by 3-Inch Medium Stainless Steel Brown
Winco$8.964.4★
Chef Craft Select Turner/Spatula 14 inch Stainless Steel
Chef Craft$7.454.4★
Sabatier Triple Rivet Stainless Steel Wide Turner 9.65-Inch Black 5154549
Sabatier$10.724.6★
What buyers say about thin metal spatula
What buyers praise and complain about, mined from review topics.What buyers love
“It is premium quality”
“Nice and sturdy”
“Decent size”
“Great Buy”
“Has been holding up well”
“As advertised”
“The blades are thin and flexible”
“Easy to hold”
“Easy clean-up”
“Nice n' thick”
What buyers complain about
“Big Spoons”
“it does not last”
“Cheaply made”
“Not strong”
“it is rusting”
“Not sharp enough too thick”
“of the handle and it's loose, soon to come apart”
“The price and value are too good”
“Item not as pictured”
“No funky dishwasher water comes pouring out when you take these out of the dishwasher”
Top return reasons
Common questions
- Is thin metal spatula profitable to sell on Amazon United States?
- The niche generates $164K/yr across 55 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the thin metal spatula niche?
- 22 brands and 440 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in thin metal spatula?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.8%.
- When does demand for thin metal spatula peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the thin metal spatula niche?
- Listings span $7.41–$378.90; the average listing price is $32.58 (sweet spot $15–$100). The average incumbent carries 2,097 reviews — the moat a new listing must climb.