The Growing Candle
MaybeAn estimated 0.5% of orders come back. But shoppers spend an estimated $26K a year here, so The Growing Candle is a Maybe.
- Flapen Score
- 50 / 100Ranks 6,126 of 8,839 Patio, Lawn & Garden niches · −6 vs the category median of 5650
- Market size
- $26K/yr45K searches / yr
- 90-day growth
- -13.9%search demand this quarter
- Competition
- 30%top-5 click share · 10 brands · 26 sellers
Flapen Score
The Growing Candle against its category
The dotted line is the Patio, Lawn & Garden average. Past it, The Growing Candle is stronger. Inside it, weaker.
Market
The The Growing Candle market on Amazon at a glance
Shoppers on Amazon United States searched for The Growing Candle 45K times last year and spent an estimated $26K. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -13.9%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $26Ka year
- Peak month
- December26.5× the quietest month
- Top search term
- modern sprout22K searches a year
02 · Price
A sale here is worth $30.69.
Listings sell for $30.69 on average, from $6.68 to $83.60. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $30.69 that is $0 to $3K a year per listing.
- Average price
- $30.69inside the $15 to $100 sweet spot
- Price range
- $6.68–$83.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #1,467 within Greenhouses & Plant Germination Equipment. It carries 670 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 7.4%
- Average rank
- #1,467in Greenhouses & Plant Germination Equipment
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 670per listing
- Listings tracked
- 46
04 · Newcomers
0 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top The Growing Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
10 falling
Sellers
26
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
30%
Top 20: 77%
Open market
6%
- Brand 171%
- Brand 28%
- Brand 36%
- Brand 44%
- Brand 52%
- Brand 62%
- Open — no brand owns it (4 brands, 6%)
Demand
The Growing Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 26.5×
Search terms
Top The Growing Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- modern sprout22K/yr
- seed bombs9K/yr
- modern sprout grow kit5K/yr
- seed balls5K/yr
- seed bomb3K/yr
Reviews and returns
What reviews say buyers love and hate about The Growing Candle
We read the reviews and the return reasons for every product selling here.
“couldn't get it to grow”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common The Growing Candle questions
Answered from the same tracked data.