the growing candle
Worth a lookShows low returns (0.5%), but a small market ($26K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$30.69avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$6.68–$83.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good669.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Market size
Bad$26K$26K/yr · 45K searches
According to Flapen's Amazon United States niche tracking, the growing candle is a $26K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
the growing candle market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $38K–$46K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #1,467
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 7.4%
- Avg brand age
- 47 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
10 falling
Sellers
26
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
30%
Top 20: 77%
Open market
6%
- Modern Sprout71%
- BUZZY8%
- Wivolibe6%
- Plantutie4%
- GevaGrow2%
- Of The Earth2%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 74 weeks — -13.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 26.5×
Top the growing candle search terms
- modern sprout22K/yr
- seed bombs9K/yr
- modern sprout grow kit5K/yr
- seed balls5K/yr
- seed bomb3K/yr
Top the growing candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Modern Sprout Complimentary Color Grow Kits (Pack of 4) - Gift for Plant Lovers - Seed Starter Kit - Includes Organic Strawberry Tomato Sunflower & Cactus Seeds - Gardening Gifts that Grows with Love
Modern Sprout$42.964.8★17 rev
6Pack Colorful Wildflower Seed Ball Plantable Paper Favors Easter Basket Essentials - Handmade Non-GMO Gardening Gift for Beginner Kids & Adults
Wivolibe$16.674.3★12 rev
Modern Sprout Mason Garden Jar - Self-Watering Hydroponics Growing System Kit with Organic Herb Seeds - Jar Planter for Indoor Herb Garden - Seed Starter Kit - Home Decor & Gifting - Basil
Modern Sprout$19.463.8★155 rev
Modern Sprout Mason Garden Jar - Self-Watering Hydroponics Growing System Kit with Organic Herb Seeds - Jar Planter for Indoor Herb Garden -Seed Starter Kit - Decor & Gifting -Basil+Lavender+Sunflower
Modern Sprout$38.373.9★25 rev
Modern Sprout Hand Pruners - Lightweight Pruning Shears W/Easy Lock- Gardening Scissors - Bypass Sharp Carbon Steel Blade - Rust Resistant - Garden Tools - Reusable Holster - Sage
Modern Sprout$19.414.7★184 rev
Newest
by launch date6Pack Colorful Wildflower Seed Ball Plantable Paper Favors Easter Basket Essentials - Handmade Non-GMO Gardening Gift for Beginner Kids & Adults
Wivolibe$16.6712 rev
Modern Sprout Magical Minds Garden Kit - Seed Starter Kit for Kids w/Wooden Figurines Wildflowers Edible Plant Seeds & Crafting Fun - Kids Gardening Set for Learning & Play Perfect Gardening Gift
Modern Sprout$35.6938 rev
Modern Sprout Complimentary Color Grow Kits (Pack of 6) - Seed Starter Kit - Includes Strawberry Sunflower Cactus Tomato Melon & Lavender Seeds - Gardening Gifts that Grows with Love
Modern Sprout$59.6217 rev
Modern Sprout Pollinator Garden Gift Set - Spring Gifts for Kids - Educational Gardening Tools for Little Gardeners - Eco-Friendly Kids Gardening Set w/Trowel Wooden Markers & Wildflower Seeds (3-pk)
Modern Sprout$19.9030 rev
BUZZY Seeds 20 Colorful Wildflower Seed Balls Toss Scatter and Grow a Garden of Bright Blooms Over 50 Seeds Per Ball Eco-Friendly Outdoor Flower Fun
BUZZY$24.5931 rev
Trending
90-day click momentumModern Sprout Complimentary Color Grow Kits (Pack of 6) - Seed Starter Kit - Includes Strawberry Sunflower Cactus Tomato Melon & Lavender Seeds - Gardening Gifts that Grows with Love
Modern Sprout$59.624.8★
6Pack Colorful Wildflower Seed Ball Plantable Paper Favors Easter Basket Essentials - Handmade Non-GMO Gardening Gift for Beginner Kids & Adults
Wivolibe$16.674.3★
BUZZY Seeds 20 Colorful Wildflower Seed Balls Toss Scatter and Grow a Garden of Bright Blooms Over 50 Seeds Per Ball Eco-Friendly Outdoor Flower Fun
BUZZY$24.594.1★
Seed Bloom 3D Heart Seed Paper Gift Set 24 Plantable Heart Shapes with Wildflower Seed Bombs Includes Cards & Double-Sided Tape Ready-to-Gift For Valentines Day Gift Weddings & Special Occasion Favor
Seed Bloom$24.464.5★
Modern Sprout Mason Garden Jar - Self-Watering Hydroponics Growing System Kit with Organic Herb Seeds - Jar Planter for Indoor Herb Garden -Seed Starter Kit - Decor & Gifting -Basil+Lavender+Sunflower
Modern Sprout$38.373.9★
What buyers say about the growing candle
What buyers praise and complain about, mined from review topics.What buyers love
“I love growing plants”
“Christmas Gift”
“Easy to hold”
“Great quality seeds”
“super colorful”
“Good price”
“So nice - love the size”
“Nice, clean scent”
“The individual parts seem nice and well made”
“as shown”
What buyers complain about
“couldn't get it to grow”
“While the price may seem high to some”
“I feel like in a container this small”
“Picture is deceiving”
“also didnt work well as pots”
“Didnt smell like anything”
“I went against my better judgement”
“the candle arrived used”
“Not Gift Worthy”
“Thick cards”
Top return reasons
Common questions
- Is the growing candle profitable to sell on Amazon United States?
- The niche generates $26K/yr across 46 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the the growing candle niche?
- 10 brands and 26 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in the growing candle?
- Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.5%.
- When does demand for the growing candle peak?
- Demand peaks in Dec; the busiest month runs 26.5× the quietest.
- What does it cost to enter the the growing candle niche?
- Listings span $6.68–$83.60; the average listing price is $30.69 (sweet spot $15–$100). The average incumbent carries 670 reviews — the moat a new listing must climb.