Is thanksgiving door mat profitable to sell on Amazon United States?

The niche generates $16K/yr across 3 tracked products. 90-day search growth is -12.5%. Flapen's verdict: Skip it (30/100).

How competitive is the thanksgiving door mat niche?

3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for thanksgiving door mat peak?

Demand peaks in Oct–Nov; the busiest month runs 383.6× the quietest.

What does it cost to enter the thanksgiving door mat niche?

Listings span $13.59–$28.64; the average listing price is $20.45 (sweet spot $15–$100). The average incumbent carries 481 reviews — the moat a new listing must climb.

thanksgiving door mat

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$20.45

avg listing price — sweet spot $15–$100

Price range

Great$13.59–$28.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great480.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.6%

return rate — above 5% kills the launch gate

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$16K

$16K/yr · 136K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, thanksgiving door mat is a $16K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 30/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

thanksgiving door mat market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $82K–$102K; units × avg price
Conversion rate: 0.6%
Avg BSR: #750
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 32.3%
Avg brand age: 28 months
Avg seller age: 212 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Duraaamo46%
Artoid Mode33%
Ghroiep22%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -12.5% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 383.6×

Open Trend

Top thanksgiving door mat search terms

thanksgiving door mat44K/yr +35.4%0.0% conv.
thanksgiving doormat13K/yr +57.1%0.0% conv.
thanksgiving rug12K/yr -47.9%0.0% conv.
thanksgiving welcome mat8K/yr -33.6%0.0% conv.
thanksgiving outdoor mat9K/yr -20.7%0.0% conv.
thanksgiving mat7K/yr +22.6%0.0% conv.
thanksgiving rugs12K/yr -37.2%0.0% conv.
thanksgiving door mats5K/yr +85.0%0.0% conv.
thanksgiving outdoor rug5K/yr +16.1%0.0% conv.
thanksgiving floor mat4K/yr +45.8%0.0% conv.

All search terms

Top thanksgiving door mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Duraaamo 2 Pcs Thanksgiving Nature Coir Doormat Outdoor Turkey Welcome Outdoor Rug Thanksgiving Non Slip Floor Door Mat Fall Indoor Entrance Mat Autumn Porch Front Decor

Duraaamo$28.643.9★259 rev

Artoid Mode Gobble Turkey Decorative Doormat Seasonal Fall Thanksgiving Holiday Party Low-Profile Floor Mat Switch Mat for Indoor Outdoor 17 x 29 Inch

Artoid Mode$13.594.7★163 rev

Ghroiep 2 Piece Thanksgiving Kitchen Decor Rugs Set Fall Kitchen Rugs and Mats Non Skid Washable Absorbent Kitchen Accessories Decoration Floor Mats 17x47+17x30

Ghroiep$19.144.4★1,020 rev

Newest

by launch date

Ghroiep 2 Piece Thanksgiving Kitchen Decor Rugs Set Fall Kitchen Rugs and Mats Non Skid Washable Absorbent Kitchen Accessories Decoration Floor Mats 17x47+17x30

Ghroiep$19.141,020 rev

1y ago

Duraaamo 2 Pcs Thanksgiving Nature Coir Doormat Outdoor Turkey Welcome Outdoor Rug Thanksgiving Non Slip Floor Door Mat Fall Indoor Entrance Mat Autumn Porch Front Decor

Duraaamo$28.64259 rev

1y ago

Artoid Mode Gobble Turkey Decorative Doormat Seasonal Fall Thanksgiving Holiday Party Low-Profile Floor Mat Switch Mat for Indoor Outdoor 17 x 29 Inch

Artoid Mode$13.59163 rev

6y ago

What buyers say about thanksgiving door mat

What buyers praise and complain about, mined from review topics.

Top return reasons

Water Resistance100%

Common questions

Is thanksgiving door mat profitable to sell on Amazon United States?: The niche generates $16K/yr across 3 tracked products. 90-day search growth is -12.5%. Flapen's verdict: Skip it (30/100).
How competitive is the thanksgiving door mat niche?: 3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for thanksgiving door mat peak?: Demand peaks in Oct–Nov; the busiest month runs 383.6× the quietest.
What does it cost to enter the thanksgiving door mat niche?: Listings span $13.59–$28.64; the average listing price is $20.45 (sweet spot $15–$100). The average incumbent carries 481 reviews — the moat a new listing must climb.