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Thanksgiving Banner

Fail

Prices span $4.10–$10.18, mostly outside the sweet spot, so Thanksgiving Banner is a Fail.

Flapen Score
33
33 / 100
Ranks 8,513 of 8,839 Patio, Lawn & Garden niches · −23 vs the category median of 56
Market size
$23K/yr351K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
43%top-5 click share · 16 brands · 18 sellers

Flapen Score

Thanksgiving Banner against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Thanksgiving Banner is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thanksgiving Banner market on Amazon at a glance

Shoppers on Amazon United States searched for Thanksgiving Banner 351K times last year and spent an estimated $23K. The top 5 brands take 47% of clicks. Demand peaks in Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
351K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
0.8%
Market size, estimated
$23Ka year
Peak month
November560.3× the quietest month
Top search term
thanksgiving banner181K searches a year

02 · Price

A sale here is worth $7.80.

Listings sell for $7.80 on average, from $4.10 to $10.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $7.80 that is $780 to $2K a year per listing.

Average price
$7.80under the $15 to $100 sweet spot
Price range
$4.10–$10.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$780–$2K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

12% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #16,397 within Flags. It carries 118 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
12%
Prime listings
100%
Out of stock, average day
18.3%
Average rank
#16,397in Flags
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
118per listing
Listings tracked
17

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Thanksgiving Banner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

18

Top-5 brand share

47%

Top 20: 100%

Top-5 click share

43%

Top 20: 100%

Open market

47%

  • Brand 111%
  • Brand 210%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Thanksgiving Banner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 560.3×

Search terms

Top Thanksgiving Banner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thanksgiving banner181K/yr
  • happy thanksgiving banner143K/yr
  • happy thanksgiving27K/yr

Reviews and returns

What reviews say buyers love and hate about Thanksgiving Banner

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
4.9%of orders come back
“Good quality banner”
A buyer, on “Quality-Overall”42% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Thanksgiving Banner questions

Answered from the same tracked data.