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Terrarium Soil

Fail

The products selling today already average 4.7★, so Terrarium Soil is a Fail.

Flapen Score
49
49 / 100
Ranks 6,400 of 8,839 Patio, Lawn & Garden niches · −7 vs the category median of 56
Market size
$141K/yr130K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
61%top-5 click share · 13 brands · 37 sellers

Flapen Score

Terrarium Soil against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Terrarium Soil is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Terrarium Soil market on Amazon at a glance

Shoppers on Amazon United States searched for Terrarium Soil 130K times last year and spent an estimated $141K. The top 5 brands take 73% of clicks. Demand peaks in Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
6.1%
Market size, estimated
$141Ka year
Peak month
July1.9× the quietest month
Top search term
terrarium soil41K searches a year

02 · Price

A sale here is worth $17.92.

Listings sell for $17.92 on average, from $2.89 to $41.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.92 that is $4K to $9K a year per listing.

Average price
$17.92inside the $15 to $100 sweet spot
Price range
$2.89–$41.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #120 within Soils, Mulches & Planting Media. It carries 1,113 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#120in Soils, Mulches & Planting Media
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,113per listing
Listings tracked
17

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Terrarium Soil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

$0$14K$28K$42K$56K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

37

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

23%

  • Zilla35%
  • Soil Sunrise19%
  • Galapagos7%
  • Doter6%
  • Josh's Frogs6%
  • Duspro5%

Demand

Terrarium Soil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Terrarium Soil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • terrarium soil41K/yr
  • bioactive substrate26K/yr
  • terrarium substrate25K/yr
  • zilla jungle mix7K/yr
  • terrarium soil mix7K/yr
  • terrarium substrate mix5K/yr
  • terrarium dirt4K/yr
  • zilla substrate4K/yr
  • jungle mix reptile soil4K/yr
  • bioactive soil3K/yr

Reviews and returns

What reviews say buyers love and hate about Terrarium Soil

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Smell”
0.6%of orders come back
“This smells like mold as soon as you open it up”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Terrarium Soil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data