Is tent mat profitable to sell on Amazon United States?

The niche generates $83K/yr across 32 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +141.8%. Flapen's verdict: Worth a look (59/100).

How competitive is the tent mat niche?

25 brands and 31 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in tent mat?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Material Quality. The return rate is 2.3%.

When does demand for tent mat peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.2× the quietest.

What does it cost to enter the tent mat niche?

Listings span $9.01–$148.27; the average listing price is $33.43 (sweet spot $15–$100). The average incumbent carries 2,192 reviews — the moat a new listing must climb.

tent mat

Worth a look

Shows demand growing +141.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+141.8%

90-day search growth — must beat 0% to launch

Avg price

Incredible$33.43

avg listing price — sweet spot $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.3%

return rate — above 5% kills the launch gate

Price range

Good$9.01–$148.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,191.63

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$83K

$83K/yr · 309K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals Trending

According to Flapen's Amazon United States niche tracking, tent mat is a $83K/yr Amazon United States market (309K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

tent mat market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $100K–$134K; units × avg price
Conversion rate: 0.8%
Avg BSR: #153
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 2.5%
Avg brand age: 39 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

48%

Top 20: 94%

Top-5 click share

42%

Top 20: 84%

Open market

47%

Drymate22%
GENIMO8%
BREENHILL7%
PY SUPER MODE6%
Clostnature6%
Kalafun5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +141.8% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.2×

Open Trend

Top tent mat search terms

tent rug66K/yr +171.3%0.6% conv.
tent carpet66K/yr +135.4%0.8% conv.
camping rug for tent36K/yr +176.5%0.6% conv.
camping floor mat33K/yr +122.2%0.5% conv.
tent rugs for camping20K/yr +141.5%0.5% conv.
tent carpet for inside16K/yr +160.5%0.4% conv.
rug for tent8K/yr +247.3%0.4% conv.
camping ground mat10K/yr +109.8%0.5% conv.
tent rugs for camping inside10K/yr +89.7%0.3% conv.
tent carpet for camping9K/yr +76.0%0.6% conv.

All search terms

Top tent mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Drymate Tent Carpet Mat Protective Waterproof Liner Keeps You Warm & Dry Camping Floor Rug Accessory (60 x 74) Durable Lightweight Soft & Comfortable Trimmable Material (USA Made) (Charcoal)

Drymate$39.724.7★703 rev

GENIMO Outdoor Rug for Patio Clearance 5x8 Waterproof Mat Reversible Plastic Camping Rugs Rv Porch Deck Camper Balcony Backyard Black & Gray

GENIMO$24.494.2★7,576 rev

PY SUPER MODE Picnic Blankets Extra Large Waterproof Foldable Outdoor Beach Blanket Oversized 83x79 Sandproof 3-Layer Picnic Mat for Camping Hiking Travel Park Concerts(Orange Boho)

PY SUPER MODE$25.024.6★1,332 rev

Clostnature Tent Footprint - Waterproof Camping Tarp Heavy Duty Tent Floor Saver Ultralight Ground Sheet Mat for Hiking Backpacking Hammock Beach - Storage Bag Included

Clostnature$17.854.6★2,600 rev

BREENHILL Camping Tent Carpet Mat (74 x 84) Inside/Outside Tent Rug Protective Waterproof Liner Keeps You Warm & Dry Outdoor Camping Floor Rug Accessory Soft & Comfortable Trimmable Material

BREENHILL$67.124.5★102 rev

Newest

by launch date

Camping Tent Carpet Mat Waterproof and Non-Slip Camping Floor Rug 60x72in Picnic Camping Floor Blanket Indoor/Outdoor Protective Rug Liner Keeps You Warm & Dry

TIXANF$34.2910 rev

3mo ago

MABOZOO Waterproof Liner Tent Carpet Mat 0.6 High-Density Foam Camping Floor Rug with Non-Slip Bottom Insulated Ground Mat for Tent Protection (5*6 Gray)

MABOZOO$59.1610 rev

8mo ago

ToLanbbt Outdoor Storage Shed Floor Mat 8.2 x 6 FT Waterproof Carport Mat Washable Furniture Pad with Non Slip Backing for Dust Oil Protection Storage Shed Not Included

ToLanbbt$27.52124 rev

11mo ago

Waterproof Picnic Blanket Outdoor Camping Beach Mat Outside Rug Tent Floor Carpet Extra Large Foldable Sandproof Car Essential Roadtrip Gadget Rv Accessories Glamping Gear Must Haves Hiking Stuff Gift

Genovega$26.36493 rev

1y ago

CIEOVO Camping Tent Carpet Mat 6 x 6 Ft Waterproof Rug for Outdoor Use Dark Gray

CIEOVO$26.0953 rev

1y ago

What buyers say about tent mat

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel15%

“soft and fluffy”

Quality-Overall11%

“Excellent product”

Value For Money10%

“Great deal”

Size-Overall8%

“Very happy with the size”

Advertised Vs Actual Product5%

“just as shown”

Comfort-Overall5%

“Super comfortable”

Ease Of Cleaning5%

“I think that helps with keeping it clean, pretty and functional”

Color4%

“Cute colors”

Durability4%

“is holding up well”

Cushion3%

“This mat provides great cushion”

What buyers complain about

Quality-Overall16%

“Cheap quality”

Size-Overall11%

“Its really narrow”

Material Quality8%

“Material was horrible”

Thickness5%

“Not as thick as advertised”

Advertised Vs Actual Product4%

“Absolutely nothing like the picture”

Ease Of Cleaning4%

“IMPOSSIBLE to clean”

Value For Money2%

“Cheap”

Smell2%

“Chemical smell”

Strength2%

“This is very flimsy”

Flatness2%

“Doesnt lay flat”

Top return reasons

Size-Overall41%

Material Quality16%

Color9%

Advertised Vs Actual Product7%

Quality-Overall6%

Thin3%

Thickness3%