Tent
PassTent scores 72 out of 100, a Pass. Shoppers spend an estimated $23.1M a year here, search demand grew +105.1% this quarter, and an estimated 3.5% of orders come back.
- Flapen Score
- 72 / 100Top 4% of 8,839 Patio, Lawn & Garden niches · +16 vs the category median of 5672
- Market size
- $23.1M/yr27.3M searches / yr
- 90-day growth
- +105.1%search demand this quarter
- Competition
- 22%top-5 click share · 49 brands · 127 sellers
Flapen Score
Tent against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Tent is stronger. Inside it, weaker.
Market
The Tent market on Amazon at a glance
Shoppers on Amazon United States searched for Tent 27.3M times last year and spent an estimated $23.1M. The top 5 brands take 43% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 72 out of 100, a Pass.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 27.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +105.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23.1M a year.
- Searches, last 12 months
- 27.3M
- Growth, 90 days vs prior 90
- +105.1%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $23.1Ma year
- Peak month
- June4.2× the quietest month
- Top search term
- tent4.8M searches a year
02 · Price
A sale here is worth $103.29.
Listings sell for $103.29 on average, from $19.20 to $345.14. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,500 to 2,000 of them. At $103.29 that is $155K to $207K a year per listing.
- Average price
- $103.29above the $15 to $100 sweet spot
- Price range
- $19.20–$345.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $155K–$207K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #46 within Canopies, Gazebos & Pergolas. It carries 2,377 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 82%
- Out of stock, average day
- 2.9%
- Average rank
- #46in Canopies, Gazebos & Pergolas
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 2,377per listing
- Listings tracked
- 103
04 · Newcomers
30 of last year's 30 launches cleared the first-year sales bar.
30 products launched here in the last 12 months. 30 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 30
- Successful launches
- 30Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Tent products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
49 flat
Sellers
127
Top-5 brand share
43%
Top 20: 82%
Top-5 click share
22%
Top 20: 51%
Open market
52%
- Brand 111%
- Brand 211%
- Brand 39%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Tent search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.2×
Search terms
Top Tent search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tent4.8M/yr
- tents for camping3.6M/yr
- camping tent2.7M/yr
- canopy tent2.5M/yr
- pop up canopy2.1M/yr
- canopy2.3M/yr
- pop up tent2.0M/yr
- 10x10 pop up canopy1.1M/yr
- tents1.2M/yr
- tents for parties694K/yr
Reviews and returns
What reviews say buyers love and hate about Tent
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tent questions
Answered from the same tracked data.









