Tent
PassTent scores 72 out of 100, a Pass. Shoppers spend an estimated $23.1M a year here, search demand grew +105.1% this quarter, and an estimated 3.5% of orders come back.
- Flapen Score
- 72 / 100Top 4% of 8,839 Patio, Lawn & Garden niches · +16 vs the category median of 5672
- Market size
- $23.1M/yr27.3M searches / yr
- 90-day growth
- +105.1%search demand this quarter
- Competition
- 22%top-5 click share · 49 brands · 127 sellers
Flapen Score
Tent against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Tent is stronger. Inside it, weaker.
Market
The Tent market on Amazon at a glance
Shoppers on Amazon United States searched for Tent 27.3M times last year and spent an estimated $23.1M. The top 5 brands take 43% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 72 out of 100, a Pass.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 27.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +105.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23.1M a year.
- Searches, last 12 months
- 27.3M
- Growth, 90 days vs prior 90
- +105.1%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $23.1Ma year
- Peak month
- June4.2× the quietest month
- Top search term
- tent4.8M searches a year
02 · Price
A sale here is worth $103.29.
Listings sell for $103.29 on average, from $19.20 to $345.14. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,500 to 2,000 of them. At $103.29 that is $155K to $207K a year per listing.
- Average price
- $103.29above the $15 to $100 sweet spot
- Price range
- $19.20–$345.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $155K–$207K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #46 within Canopies, Gazebos & Pergolas. It carries 2,377 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 82%
- Out of stock, average day
- 2.9%
- Average rank
- #46in Canopies, Gazebos & Pergolas
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 2,377per listing
- Listings tracked
- 103
04 · Newcomers
30 of last year's 30 launches cleared the first-year sales bar.
30 products launched here in the last 12 months. 30 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 30
- Successful launches
- 30Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Tent products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FanttikOutdoor Zeta C6 Pro Camping Tent 6 Person Instant Cabin Tent Setup in 60 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking Khaki
- Price
- $129.86
- Rating
- 4.6/5
- Reviews
- 1,151
- Age
- 2y ago

CROWN SHADES 10x10 Pop Up Canopy Patented CenterLok One Push Tent Canopy Newly Designed STO-N-GO Storage Bag 8 Stakes 4 Ropes (10x10 White)
- Price
- $134.38
- Rating
- 4.6/5
- Reviews
- 11,138
- Age
- 8y ago

Camping Tent 2 Person Waterproof Windproof Tent with Rainfly Easy Set up-Portable Dome Tents for Camping
- Price
- $38.76
- Rating
- 4.4/5
- Reviews
- 3,532
- Age
- 5y ago

CAMPROS CP Tent 8 Person Camping Tents Weather Resistant Family Tent 5 Large Mesh Windows Double Layer Divided Curtain for Separated Room Portable with Carry Bag - Blue
- Price
- $136.71
- Rating
- 4.4/5
- Reviews
- 5,641
- Age
- 5y ago

Driftalia 10x10 Pop Up Canopy Tent Instant Setup Portable Canopy with Carry Bag 4 Sandbags and 8 Stakes for Outdoor Events Parties & Camping - White
- Price
- $75.90
- Rating
- 4.3/5
- Reviews
- 196
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Vinabilia 10x10 Pop Up Canopy Portable Instant Canopy Tent with Carry Bag 4 Sandbags and 8 Stakes for Outdoor Events Parties & Camping - White
- Price
- $69.04
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 5mo ago

OLIXIS 10x10ft 1-Person Pop Up Canopy Tent Heavy Duty One Push Setup Portable Outdoor Shelter for Beach Events Camping with Rolling Carry Bag Snow White
- Price
- $69.80
- Rating
- 4.2/5
- Reviews
- 435
- Age
- 4mo ago

SANWAY 10x10 Pop Up Canopy Tent One Push Setup Instant Portable for Outdoor Events Parties & Camping with 8 Stakes 4 Ropes and Carry Bag Silver White
- Price
- $62.47
- Rating
- 4.5/5
- Reviews
- 181
- Age
- 4mo ago

Driftalia 10x10 Pop Up Canopy Tent Instant Setup Portable Canopy with Carry Bag 4 Sandbags and 8 Stakes for Outdoor Events Parties & Camping - White
- Price
- $75.90
- Rating
- 4.3/5
- Reviews
- 196
- Age
- 7mo ago

CAMPROS CP Tent 8 Person Camping Tents Weather Resistant Family Tent 5 Large Mesh Windows Double Layer Divided Curtain for Separated Room Portable with Carry Bag - Gray
- Price
- $136.75
- Rating
- 4.4/5
- Reviews
- 5,641
- Age
- 1y ago
Newest
by launch date
OLIXIS 10x10ft 1-Person Pop Up Canopy Tent Heavy Duty One Push Setup Portable Outdoor Shelter for Beach Events Camping with Rolling Carry Bag Snow White
- Price
- $69.80
- Rating
- 4.2/5
- Reviews
- 435
- Age
- 4mo ago

SANWAY 10x10 Pop Up Canopy Tent One Push Setup Instant Portable for Outdoor Events Parties & Camping with 8 Stakes 4 Ropes and Carry Bag Silver White
- Price
- $62.47
- Rating
- 4.5/5
- Reviews
- 181
- Age
- 4mo ago

Vinabilia 10x10 Pop Up Canopy Portable Instant Canopy Tent with Carry Bag 4 Sandbags and 8 Stakes for Outdoor Events Parties & Camping - White
- Price
- $69.04
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 5mo ago

Driftalia 10x10 Pop Up Canopy Tent Instant Setup Portable Canopy with Carry Bag 4 Sandbags and 8 Stakes for Outdoor Events Parties & Camping - White
- Price
- $75.90
- Rating
- 4.3/5
- Reviews
- 196
- Age
- 7mo ago

Inflatable Tent with Skylight Quick Setup Blow Up Tents with Pump Hot Tent with Stove Jack Waterproof Oxford Inflatable House for Camping Air Glamping Tents for Camping Adult 4-6 Person
- Price
- $304.69
- Rating
- 4.3/5
- Reviews
- 222
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.
Brands
49 flat
Sellers
127
Est. top-5 brand share
43%
Top 20: 82%
Est. top-5 click share
22%
Top 20: 51%
Open market
52%
- unp11%
- CROWN SHADES11%
- FanttikOutdoor9%
- CAMPROS CP6%
- Coleman6%
- OLIXIS5%
Demand
Tent search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.2×
Search terms
Top Tent search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tent4.8M/yr
- tents for camping3.6M/yr
- camping tent2.7M/yr
- canopy tent2.5M/yr
- pop up canopy2.1M/yr
- canopy2.3M/yr
- pop up tent2.0M/yr
- 10x10 pop up canopy1.1M/yr
- tents1.2M/yr
- tents for parties694K/yr
Reviews and returns
What reviews say buyers love and hate about Tent
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tent questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









