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Tendware Snackle Box with Ice Pack

Fail

Shoppers spend an estimated $12K a year here, so Tendware Snackle Box with Ice Pack is a Fail.

Flapen Score
37
37 / 100
Ranks 8,260 of 8,839 Patio, Lawn & Garden niches · −19 vs the category median of 56
Market size
$12K/yr12K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
62%top-5 click share · 14 brands · 19 sellers

Flapen Score

Tendware Snackle Box with Ice Pack against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Tendware Snackle Box with Ice Pack is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tendware Snackle Box with Ice Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Tendware Snackle Box with Ice Pack 12K times last year and spent an estimated $12K. The top 5 brands take 93% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
2.7%
Market size, estimated
$12Ka year
Top search term
tendware snackle box with ice pack8K searches a year

02 · Price

A sale here is worth $37.15.

Listings sell for $37.15 on average, from $15.15 to $61.60. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $37.15 that is $0 to $4K a year per listing.

Average price
$37.15inside the $15 to $100 sweet spot
Price range
$15.15–$61.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.4% of listings are out of stock. The average listing ranks #4,020 within Picnic Baskets, Tables & Accessories. It carries 161 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
26.4%
Average rank
#4,020in Picnic Baskets, Tables & Accessories
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
161per listing
Listings tracked
21

04 · Newcomers

16 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 10 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
16Amazon's first-year sales bar
Average brand age
10 months

Products

Top Tendware Snackle Box with Ice Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

19

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

7%

  • Brand 169%
  • Brand 28%
  • Brand 37%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (8 brands, 7%)

Reviews and returns

What reviews say buyers love and hate about Tendware Snackle Box with Ice Pack

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
3.4%of orders come back
“the Fit Could Be Better”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tendware Snackle Box with Ice Pack questions

Answered from the same tracked data.