Taylor Swift Door Mat

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months

27K

Growth, 90 days vs prior 90

-10.1%

Conversion, latest week

1.6%

Market size, estimated

$9Ka year

Peak month

December3.6× the quietest month

Top search term

taylor swift doormat9K searches a year

Listings sell for $21.26 on average, from $11.35 to $33.96. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $21.26 that is $0 to $2K a year per listing.

Average price

$21.26inside the $15 to $100 sweet spot

Price range

$11.35–$33.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #23,020 within Doormats. It carries 511 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

87%

Out of stock, average day

21.4%

Average rank

#23,020in Doormats

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

511per listing

Listings tracked

15

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months