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taylor swift door mat

Skip it

A small market ($9K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 20Conversion 19Competition 26Returns 67Price range 82Avg price 91Brand share 32Review moat 75Quality gap 86

Avg price

Great$21.26

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$11.35–$33.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good510.53

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.3%

return rate — above 5% kills the launch gate

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-10.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$9K

$9K/yr · 27K searches

According to Flapen's Amazon United States niche tracking, taylor swift door mat is a $9K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 40/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

taylor swift door mat market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$11K–$16K
units × avg price
Conversion rate
1.6%
Avg BSR
#23,020
Page quality
0%
Prime
87%
Sponsored
100%
Out of stock
21.4%
Avg brand age
29 months
Avg seller age
191 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

16

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

14%

  • MAINEVENT53%
  • BAYOGITA10%
  • Allenjoy10%
  • ALOIBGV4%
  • NICESIR4%
  • WARDOS4%
  • Open — no brand owns it (6 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 3.6×

Top taylor swift door mat search terms

  • taylor swift doormat9K/yr
  • taylor swift rug5K/yr
  • taylor swift welcome mat4K/yr
  • taylor swift door mat5K/yr
  • i hope you like taylor swift doormat898/yr
  • hope you like taylor swift and dogs doormat1K/yr
  • in this house we listen to taylors version754/yr
All search terms

Top taylor swift door mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$88220%$2K30%$3K40%$4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about taylor swift door mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“The detail of the picture, the softness, the quality of the cat images, it's just perfection”

Soft Feel15%

“Cute and so soft my daughter loves it”

Size-Overall10%

“fits both spaces well”

Durability9%

“its holding up well”

Color6%

“The color is exactly like the picture”

Advertised Vs Actual Product5%

“the graphics are just as pictured”

Grip5%

“doesnt slip, stays in place”

Value For Money5%

“The price was good as well”

Comfort-Overall3%

“comfortable”

Storage Capacity2%

“rolls easily to store”

What buyers complain about

Advertised Vs Actual Product19%

“Not as expected”

Suitable For Outdoor19%

“Not an outdoor mat”

Weather Proof13%

“Fabric, not weatherproof”

Color13%

“White looks dirty and grey”

Weight Heavy6%

“Not as heavy as expected”

Quality-Overall6%

“This item is very poor quality and cheaply made”

Thickness6%

“Very thin fabric”

Flatness4%

“It lies flat”

Top return reasons

Size-Overall55%
Color9%
Advertised Vs Actual Product7%
Material Quality7%
Thickness3%
Stain Resistance2%
Thin2%
Smell2%
Suitable For Outdoor2%
Quality-Overall2%

Common questions

Is taylor swift door mat profitable to sell on Amazon United States?
The niche generates $9K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (40/100).
How competitive is the taylor swift door mat niche?
12 brands and 16 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in taylor swift door mat?
Top complaints mined from reviews: Advertised Vs Actual Product, Suitable For Outdoor, Weather Proof. The return rate is 2.3%.
When does demand for taylor swift door mat peak?
Demand peaks in Aug–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the taylor swift door mat niche?
Listings span $11.35–$33.96; the average listing price is $21.26 (sweet spot $15–$100). The average incumbent carries 511 reviews — the moat a new listing must climb.