tanning chair
Launch itA $3.5M/yr market growing +109.4% this quarter with returns at 2.1% — clears our launch bar.
Market size
Incredible$3.5M$3.5M/yr · 3.4M searches
Growth
Great+109.4%90-day search growth — must beat 0% to launch
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$77.12avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$30.66–$140.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Bad4,510.52avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, tanning chair is a $3.5M/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 69/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
tanning chair market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $2.3M–$3.1M
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 100%
- Out of stock
- 6.7%
- Avg brand age
- 32 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
37
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
48%
Top 20: 85%
Open market
19%
- Ostrich44%
- Minndudu12%
- Frienda7%
- Flamaker7%
- COSTWAY6%
- KingCamp5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +109.4% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 86.8×
Top tanning chair search terms
- tanning chair1.5M/yr
- beach lounge chair267K/yr
- tanning chair with face hole218K/yr
- ostrich beach chair233K/yr
- folding lounge chair148K/yr
- beach lounge chairs for adults121K/yr
- tanning chairs93K/yr
- sun tanning chair74K/yr
- folding lounge chairs for outside81K/yr
- sun chair72K/yr
Top tanning chair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ostrich the Original Chaise 72 x 22 Inch Lounge Portable Reclining Lounger Outdoor Patio Beach Lawn Camping or Pool Tanning Chair Ocean Blue
Ostrich$67.644.1★22,345 rev
Ostrich the Original Chaise 72 x 22 Inch Lounge Portable Reclining Lounger Outdoor Patio Beach Lawn Camping or Pool Tanning Chair Teal
Ostrich$69.954.1★22,345 rev
Frienda 1 Pcs 35.5x74.8 Large Towel Cover for Tanning Chair with Face Hole Oversized Beach Pool Lounge Seat Cover Towel with Pocket Patio Furniture for Summer Pool Outdoor Chair Not Included
Frienda$30.663.4★32 rev
Flamaker Face Down Chaise Lounge Chair 5-Position Adjustable Sunbathing Foldable Tanning Chair with Face& Arm Holes Outdoor Recliner Chair for Pool Beach Patio Lawn (Beige 1 Pcs)
Flamaker$65.774.4★364 rev
Backpack Beach Tanning Lounge Chair with Canopy Shade Face Hole Padded Adjustable Washable 6 Position Layout Chair for Outside Sunbathing Poolside Lawn UPF 50+ Wind-Resistant Sun Shade Patented
Minndudu$86.824.1★413 rev
Newest
by launch date
Flamaker Oversize Face Down Chaise Lounge Chair 27 Inch Wide Foldable Outdoor Patio Chair 5-Position Adjustable Tanning Chair with Face& Arm Holes for Sunbathing Pool Beach Lawn (Beige 1 Pcs)
Flamaker$55.6865 rev
Romswi 2PK Folding Tanning Beach Chair with Face Hole 5-Position Reclining Sun Lounger Portable Face Down Tanning Chair with Arm Holes & Side Pocket for Beach Pool Patio Navy and White Stripe
Romswi$110.5093 rev
Frienda 1 Pcs 35.5x74.8 Large Towel Cover for Tanning Chair with Face Hole Oversized Beach Pool Lounge Seat Cover Towel with Pocket Patio Furniture for Summer Pool Outdoor Chair Not Included
Frienda$30.6632 rev
KingCamp Tanning Chair with Face Hole Lounge Chairs Outdoor Folding Comfy Adjustable 5-Position Lay Flat Foldable Chaise Chaser Lounger for Outside Beach Patio Sun Bathing Pool Beige
KingCamp$102.612,172 rev
KingCamp Lounge Chair with face Hole & Canopy Shade 400LBS Folding Portable Tanning Chair with face Hole Adjustable 5-Position Foldable Beach Sun Tanning Chair for Outside Beach Patio Outdoor Pool
KingCamp$117.602,172 rev
Trending
90-day click momentumKingCamp Lounge Chair with face Hole & Canopy Shade 400LBS Folding Portable Tanning Chair with face Hole Adjustable 5-Position Foldable Beach Sun Tanning Chair for Outside Beach Patio Outdoor Pool
KingCamp$117.604.2★
KingCamp Tanning Chair with Face Hole Lounge Chairs Outdoor Folding Comfy Adjustable 5-Position Lay Flat Foldable Chaise Chaser Lounger for Outside Beach Patio Sun Bathing Pool Beige
KingCamp$102.614.2★
Flamaker Oversize Face Down Chaise Lounge Chair 27 Inch Wide Foldable Outdoor Patio Chair 5-Position Adjustable Tanning Chair with Face& Arm Holes for Sunbathing Pool Beach Lawn (Beige 1 Pcs)
Flamaker$55.684.4★
COSTWAY Tanning Chair with Face Hole Folding Beach Lounge Chair with 4-Position Adjustable Backrest Pillow & Side Pocket Foldable Chaise Lounge Chair Outdoor for Sunbathing Camping (1 Blue)
COSTWAY$62.654.4★
ABORON 3 in 1 Sun Tanning Chair Heavy Duty Folding Chaise Lounge Chairs Oversized with Mat/Pillow/Face Arm Hole for Beach Pool Lawn Yard Patio
ABORON$68.784.1★
What buyers say about tanning chair
What buyers praise and complain about, mined from review topics.What buyers love
“It is very comfortable”
“Great product for my needs”
“it seems to be well constructed”
“Lightweight and so easy to put on”
“Worth every penny”
“Being able to lay flat face down with the cushion face support, and feet cushion, lay face up with a cushion under your head, is wonderful”
“Durable and comfortable”
“Easy to use”
“Better than expected”
“The colors are bright”
What buyers complain about
“Didnt last”
“Poor Quality Control”
“It is a bit heavier than I expected”
“not the best for the price imo”
“Face hole is not that comfy”
“Very weak”
“too small”
“Broke after a short amount of use”
“Too narrow, very low, wont recline correctly, shouldve researched more”
“Its a cheap material not worth the price”
Top return reasons
Common questions
- Is tanning chair profitable to sell on Amazon United States?
- The niche generates $3.5M/yr across 33 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +109.4%. Flapen's verdict: Launch it (69/100).
- How competitive is the tanning chair niche?
- 16 brands and 37 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in tanning chair?
- Top complaints mined from reviews: Durability, Quality-Overall, Weight Heavy. The return rate is 2.1%.
- When does demand for tanning chair peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 86.8× the quietest.
- What does it cost to enter the tanning chair niche?
- Listings span $30.66–$140.74; the average listing price is $77.12 (sweet spot $15–$100). The average incumbent carries 4,511 reviews — the moat a new listing must climb.