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Tanning Chair

Pass

Tanning Chair scores 69 out of 100, a Pass. Shoppers spend an estimated $3.5M a year here, search demand grew +109.4% this quarter, and an estimated 2.1% of orders come back.

Flapen Score
69
69 / 100
Top 8% of 8,839 Patio, Lawn & Garden niches · +13 vs the category median of 56
Market size
$3.5M/yr3.4M searches / yr
90-day growth
+109.4%search demand this quarter
Competition
48%top-5 click share · 16 brands · 37 sellers

Flapen Score

Tanning Chair against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Tanning Chair is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tanning Chair market on Amazon at a glance

Shoppers on Amazon United States searched for Tanning Chair 3.4M times last year and spent an estimated $3.5M. The top 5 brands take 76% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +109.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
+109.4%
Conversion, latest week
1.3%
Market size, estimated
$3.5Ma year
Peak month
June86.8× the quietest month
Top search term
tanning chair1.5M searches a year

02 · Price

A sale here is worth $77.12.

Listings sell for $77.12 on average, from $30.66 to $140.74. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $77.12 that is $58K to $77K a year per listing.

Average price
$77.12inside the $15 to $100 sweet spot
Price range
$30.66–$140.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$58K–$77K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #38 within Patio Seating. It carries 4,511 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
55%
Out of stock, average day
6.7%
Average rank
#38in Patio Seating
Average rating
4.12 starsAmazon United States average 4.42 stars
Average reviews
4,511per listing
Listings tracked
33

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
32 months

Products

Top Tanning Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

37

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

48%

Top 20: 85%

Open market

19%

  • Brand 144%
  • Brand 212%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Tanning Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 86.8×

Search terms

Top Tanning Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tanning chair1.5M/yr
  • beach lounge chair267K/yr
  • tanning chair with face hole218K/yr
  • ostrich beach chair233K/yr
  • folding lounge chair148K/yr
  • beach lounge chairs for adults121K/yr
  • tanning chairs93K/yr
  • sun tanning chair74K/yr
  • folding lounge chairs for outside81K/yr
  • sun chair72K/yr

Reviews and returns

What reviews say buyers love and hate about Tanning Chair

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Durability”
2.1%of orders come back
“Didnt last”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tanning Chair questions

Answered from the same tracked data.