Tactical Hatchet

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $267K a year.

Searches, last 12 months

197K

Growth, 90 days vs prior 90

-15.3%

Conversion, latest week

2.6%

Market size, estimated

$267Ka year

Peak month

December1.5× the quietest month

Top search term

fiskars hatchet34K searches a year

Listings sell for $52.54 on average, from $9.81 to $244.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $52.54 that is $5K to $13K a year per listing.

Average price

$52.54inside the $15 to $100 sweet spot

Price range

$9.81–$244.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$5K–$13K

Returns

1.4%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #76 within Hand Tools. It carries 2,050 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

9.7%

Average rank

#76in Hand Tools

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

2,050per listing

Listings tracked

20

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

58 months