Is tabletop fire pit profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 40 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is +22.8%. Flapen's verdict: Launch it (62/100).

How competitive is the tabletop fire pit niche?

27 brands and 44 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in tabletop fire pit?

Top complaints mined from reviews: Heating, Size-Overall, Quality-Overall. The return rate is 3.3%.

When does demand for tabletop fire pit peak?

Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the tabletop fire pit niche?

Listings span $16.78–$156.54; the average listing price is $71.90 (sweet spot $15–$100). The average incumbent carries 991 reviews — the moat a new listing must climb.

tabletop fire pit

Launch it

A $1.5M/yr market growing +22.8% this quarter with returns at 3.3% — clears our launch bar.

Market size

Great$1.5M

$1.5M/yr · 2.5M searches

Avg price

Great$71.90

avg listing price — sweet spot $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good991.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$16.78–$156.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+22.8%

90-day search growth — must beat 0% to launch

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, tabletop fire pit is a $1.5M/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 62/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

tabletop fire pit market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: $1.4M–$1.8M; units × avg price
Conversion rate: 0.9%
Avg BSR: #337
Page quality: 0%
Prime: 88%
Sponsored: 90%
Out of stock: 12.8%
Avg brand age: 33 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 rising

Sellers

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

42%

Top 20: 83%

Open market

38%

BAIDE HOME15%
HGD12%
Solo Stove11%
Amazon Basics9%
Cuisinart8%
GRISUN7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top tabletop fire pit search terms

table top firepit610K/yr +40.2%0.6% conv.
tabletop fire pit638K/yr +33.2%0.6% conv.
table top fire pit214K/yr +41.6%0.5% conv.
table top fire bowl69K/yr +53.1%0.2% conv.
table fire pit tabletop81K/yr +17.5%0.3% conv.
indoor fire pit169K/yr -56.4%0.1% conv.
tabletop fireplace90K/yr -18.8%0.2% conv.
tabletop firepit56K/yr +40.9%0.5% conv.
tabletop fire pit outdoor38K/yr +133.3%0.6% conv.
solo stove mesa58K/yr +36.1%0.9% conv.

All search terms

Top tabletop fire pit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HGD Tabletop Fire Pit Smokeless Firepit Outdoor Mini Fire Pit for with Carry Bag for Camping Backyard Patio Garden Picnic Silver

HGD$19.744.4★614 rev

Cuisinart Cleanburn Smokeless Tabletop Fire Pit 7.5 Lightweight Portable Smokeless Fire Pit with Removable Base for Ash & Carry Bag Small Outdoor Heater for Patio Camping & RV Portable Heater

Cuisinart$49.104.6★490 rev

Amazon Basics 14-Inch Round Propane Fire Pit 9000 BTU Portable Tabletop Fireplace with Glass Stones Umbrella Hole Compatible for Outdoor Patio Tables Gas Fire Pit for Dining Brown

Amazon Basics$98.134.4★305 rev

28-inch Table Top Propane Fire Pit 40 000 BTU Tabletop Firepit for Patio Outdoor Portable Rectangular Fire Bowl w/Wind Glass Shield Glass Rocks - Black

BAIDE HOME$113.534.5★546 rev

Solo Stove Mesa XL 7 Inch Tabletop Fire Pit with Stand - Smokeless Stainless Steel Fire Pit for Camping Outdoor & Patio- Wood Burning or Pellet Fueled Portable Bonfire 2.3lbs Stainless Steel

Solo Stove$91.134.6★3,749 rev

Newest

by launch date

ONLYFIRE OUTDOOR LIVING 28 Propane Gas Fire Pit with 10FT Hose Covers & Glass Beads Portable Smokeless Tabletop Fireplace for Patio Backyard Camping RV Tailgating Gift Choice 40000BTU FP063

ONLYFIRE OUTDOOR LIVING$99.7018 rev

4mo ago

Envirostone Outdoor Propane Fire Pit 15 000 BTU Stone Look Rectangle Tabletop 14.125 x 11.25 Inch Gray with Lava Rocks 1 lb Tank Compatible

Generic$69.117 rev

7mo ago

36-inch Table Top Propane Fire Pit 40 000 BTU Tabletop Firepit for Patio Outdoor Portable Rectangular Fire Bowl w/Wind Glass Shield Glass Rocks - Black

BAIDE HOME$128.67546 rev

10mo ago

GRISUN Tabletop Fire Pit 15 Inch Propane Fire Pit Table 30000 BTU Table Top Firepit with Glass Wind Guard Stainless Steel Burner Fire Glass Portable Propane fire Pit for Patio Camping Backyard & RV

GRISUN$87.34140 rev

1y ago

GRISUN Tabletop Fire Pit 36 Inch Propane Fire Pit Table 50000 BTU Table Top Firepit with Glass Wind Guard Stainless Steel Burner Fire Glass Portable Propane fire Pit for Patio Camping Backyard & RV

GRISUN$137.05140 rev

1y ago

What buyers say about tabletop fire pit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Excellent Product”

Value For Money10%

“Great value”

Ease Of Use8%

“Easy to use”

Assembly/Installation7%

“Very easy to assemble”

Heating7%

“The heat output is adequate”

Size-Overall6%

“Perfect size”

Advertised Vs Actual Product6%

“Work as advertised”

Gifting Purpose5%

“It was a gift”

Design-Overall5%

“The design is simple”

Grilling3%

“Awesome stove for the price”

What buyers complain about

Heating13%

“Heat up”

Size-Overall12%

“it was the wrong sizeK”

Quality-Overall7%

“the actual performance is even worse than you can imagine”

Value For Money6%

“A bit pricey”

Functionality-Overall6%

“it will not stay on”

Flammable5%

“it burned the whole thing”

Advertised Vs Actual Product4%

“Would like my money back for false advertising”

Instructions/User Manual/Troubleshooting3%

“The instructions are wrong”

Durability2%

“I don't think it is going to last a long time”

Ease Of Use2%

“awkward to move”

Top return reasons

Size-Overall32%

Heating14%

Advertised Vs Actual Product11%

Functionality-Overall10%

Value For Money5%

Flammable4%

Product Condition4%

Quality-Overall4%

Defective Material/Parts3%

Color1%

Common questions

Is tabletop fire pit profitable to sell on Amazon United States?: The niche generates $1.5M/yr across 40 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is +22.8%. Flapen's verdict: Launch it (62/100).
How competitive is the tabletop fire pit niche?: 27 brands and 44 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in tabletop fire pit?: Top complaints mined from reviews: Heating, Size-Overall, Quality-Overall. The return rate is 3.3%.
When does demand for tabletop fire pit peak?: Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the tabletop fire pit niche?: Listings span $16.78–$156.54; the average listing price is $71.90 (sweet spot $15–$100). The average incumbent carries 991 reviews — the moat a new listing must climb.