swinging ghost
Worth a lookShows demand growing >1,000% this quarter, but weak search conversion (1.5%) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Review moat
Incredible23.67avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$36.08avg listing price — sweet spot $15–$100
Price range
Incredible$18.72–$53.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$117K$117K/yr · 217K searches
Returns
Bad5.5%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Competition
Bad77%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, swinging ghost is a $117K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
swinging ghost market data
- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- $216K–$289K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #1,573
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 73%
- Out of stock
- 30.8%
- Avg brand age
- 20 months
- Avg seller age
- 219 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
14 rising
Sellers
16
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
19%
- HAPPYCLUB27%
- MERKYO24%
- JooyDeepot17%
- Joyehome5%
- AYGXU4%
- CYSKXYI4%
Demand
Weekly Amazon search volume, last 45 weeks — >1,000% search growth over the last 90 days.Top swinging ghost search terms
- swinging ghost72K/yr
- swinging ghost outdoor decor51K/yr
- ghost on a swing14K/yr
- swing ghost7K/yr
- ghost swing15K/yr
- ghost on swing12K/yr
- ghost on swing outdoor decor7K/yr
- ghost swinging on swing5K/yr
- ghost on a swing decoration6K/yr
- halloween swinging ghost5K/yr
Top swinging ghost products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Halloween Decorations Outdoor - 5FT Large Hanging Ghost Swing with Remote Control String Lights & Upgraded Sheet Scary Ghost Halloween Party Decor Outside for Tree Porch Yard Garden Lawn
HAPPYCLUB$50.204.8★17 rev
MERKYO Halloween Decorations Outdoor - 5 FT Large Hanging Swing Ghost Halloween Decor with String Lights Spooky Cute Ghosts Decorations for Front Porch Yard Tree
MERKYO$53.784.3★263 rev
Hanging Swinging Ghost Halloween Decor - Outdoor Halloween Decorations with Ghost on A Swing for Outside Garden Yard Porch Tree 4.4 FT Large Spooky Cute Ghosts with String Lights for Indoor Party
JooyDeepot$41.745.0★9 rev
Joyehome Halloween Decorations Outdoor 3.7FT Pre-Assembled Hanging Swing Ghost with Remote Lights Spooky Hanging Ghosts for Porch Yard Tree Party
Joyehome$24.450.0★0 rev
AYGXU Halloween Decorations Outdoor Indoor-5.3ft Hanging Ghost Decor with a Maple Leaf 6.6ft Swing Ghost Light Halloween Decor for Tree Yard Porch Garden
AYGXU$41.454.8★7 rev
Newest
by launch date
Halloween Decorations Outdoor New 5 FT Large Hanging Swinging Ghost Swinging Ghost Outdoor Decor with String Lights Spooky Cute Ghosts Decor for Front Porch Yard Tree
Generic$49.520 rev
2026 NEW Hanging Swinging Ghost 5Ft Hanging Swing Ghost Halloween Decor with String Lights Swinging Ghosts in A Tree with Remote Control Windproof Waterproof Uv- Outdoor Decorations
Synvexor$19.510 rev
Hanging Swinging Ghost Halloween Decor - Outdoor Halloween Decorations with Ghost on A Swing for Outside Garden Yard Porch Tree 4.4 FT Large Spooky Cute Ghosts with String Lights for Indoor Party
JooyDeepot$41.749 rev
Halloween Decorations Outdoor 3 Pack Hanging Ghosts on Brooms with Built-in Warm Lights Flying Ghost Family Decor Floating Gauze Ghost for Tree Porch Yard Patio Indoor Halloween Decorations
PEJOURI$33.597 rev
Halloween Hanging Swing Ghost Halloween Decor Spooky Ghost Decor Outdoor
CYSKXYI$39.577 rev
Trending
90-day click momentum
Halloween Hanging Swing Ghost Decorations Outdoor
CYSKXYI$31.564.8★
2026 NEW Hanging Swinging Ghost 5Ft Hanging Swing Ghost Halloween Decor with String Lights Swinging Ghosts in A Tree with Remote Control Windproof Waterproof Uv- Outdoor Decorations
Synvexor$19.510.0★
Joyehome Halloween Decorations Outdoor 3.7FT Pre-Assembled Hanging Swing Ghost with Remote Lights Spooky Hanging Ghosts for Porch Yard Tree Party
Joyehome$24.450.0★
Hanging Swinging Ghost Halloween Decor - Outdoor Halloween Decorations with Ghost on A Swing for Outside Garden Yard Porch Tree 4.4 FT Large Spooky Cute Ghosts with String Lights for Indoor Party
JooyDeepot$41.745.0★
Halloween Decorations Outdoor - 5FT Large Hanging Ghost Swing with Remote Control String Lights & Upgraded Sheet Scary Ghost Halloween Party Decor Outside for Tree Porch Yard Garden Lawn
HAPPYCLUB$50.204.8★
What buyers say about swinging ghost
What buyers praise and complain about, mined from review topics.What buyers love
“they are high quality with little assembly required”
“Sturdy, with several different settings for the lights”
“the light up feature looks fantastic”
“It is pretty easy to set up”
“It's simple”
“appears durable”
“The material feels premium”
“the instructions were clear”
“It works as expected”
“Also it is solid construction”
What buyers complain about
“Expect to put time in to assemble this Swing Ghost”
“is that the wires for the lights of the decoration are very thin”
“should have stained it first”
“it will be hard to reuse”
“The batteries did die quickly on me”
Top return reasons
Common questions
- Is swinging ghost profitable to sell on Amazon United States?
- The niche generates $117K/yr across 15 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (50/100).
- How competitive is the swinging ghost niche?
- 14 brands and 16 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in swinging ghost?
- Top complaints mined from reviews: Assembly/Installation, Thickness, Stain Resistance. The return rate is 5.5% — above our launch gate.
- What does it cost to enter the swinging ghost niche?
- Listings span $18.72–$53.78; the average listing price is $36.08 (sweet spot $15–$100). The average incumbent carries 24 reviews — the moat a new listing must climb.