sweet basil
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,407.61avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.54avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$1.71–$18.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 62K searches
According to Flapen's Amazon United States niche tracking, sweet basil is a $44K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
sweet basil market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $51K–$68K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 45%
- Out of stock
- 2.3%
- Avg brand age
- 70 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
560
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
48%
Top 20: 88%
Open market
16%
- Spice Islands53%
- Tone's10%
- Frontier Co-op7%
- Marshalls Creek Spices7%
- Unpretentious4%
- Amazon Grocery3%
- Open — no brand owns it (9 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top sweet basil search terms
- sweet basil21K/yr
- spice islands16K/yr
- spice island7K/yr
- sweet basil seasoning7K/yr
- spice island spices5K/yr
- spice island seasoning5K/yr
Top sweet basil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spice Islands Sweet Basil 0.5 Ounce
Spice Islands$4.464.7★429 rev
Tones Sweet Leaf Basil 0.63 Ounce
Tone's$5.244.5★31 rev
Spice Islands Beau Monde Seasoning 3.5 Ounce
Spice Islands$8.174.7★3,039 rev
Spice Islands Organic Garlic & Herb Seasoning 17.6oz
Spice Islands$18.324.8★683 rev
BASIL SWEET SWEET BASIL
Marshalls Creek Spices$9.664.7★448 rev
Newest
by launch date
Spice Enthusiast Dried Sweet Basil - 1.5 oz
SPICE ENTHUSIAST$11.993 rev
KVITER 2000 Italian Basil Seeds for Planting (Ocimum basilicum) - Sweet Genovese Basil Heirloom & Non GMO Classic Pesto Flavor - Herb Seeds to Plant in Containers Outdoor & Indoor Herb Garden
KVITER$6.51940 rev
Fresh Finest Basil Leaves Spice 5.30 oz Dried Sweet Basil for Cooking Non-GMO Gluten-Free
Fresh Finest$8.977,147 rev
HOME GROWN Non GMO Italian Basil Seeds Bulk Pack 1 424 Sweet Large Leaf Basil Seeds for Planting and Heirloom Herb Seeds for Planting Indoors or Outdoors (Ocimum basilicum)
HOME GROWN$6.6933,625 rev
Spice Islands All-Purpose Seasoning Blends Salt Pepper & Garlic 4.2 Ounce
Spice Islands$9.7039 rev
Trending
90-day click momentumKVITER 2000 Italian Basil Seeds for Planting (Ocimum basilicum) - Sweet Genovese Basil Heirloom & Non GMO Classic Pesto Flavor - Herb Seeds to Plant in Containers Outdoor & Indoor Herb Garden
KVITER$6.514.1★
Spice Enthusiast Dried Sweet Basil - 1.5 oz
SPICE ENTHUSIAST$11.994.6★
HOME GROWN Non GMO Italian Basil Seeds Bulk Pack 1 424 Sweet Large Leaf Basil Seeds for Planting and Heirloom Herb Seeds for Planting Indoors or Outdoors (Ocimum basilicum)
HOME GROWN$6.694.2★
Marshalls Creek Spices XL Sweet Basil 4 Ounce (st31)
Marshalls Creek Spices$13.995.0★
Watkins Gourmet Spice Organic Basil Bulk Food Service Size 4.9 oz (Pack of 1)
Watkins$9.854.8★
What buyers say about sweet basil
What buyers praise and complain about, mined from review topics.What buyers love
“Great flavor enhancer”
“Great Spice”
“Delicious and consistent”
“Came in fresh”
“Great quality and large bag”
“Good price”
“Good, grow well”
“it's very fresh tasting dried sweet basil”
“perfect for everyday cooking without overspending”
“As advertised”
What buyers complain about
“Very disappointing quality control”
“Moldy and gross”
“Tasteless”
“Dry rub”
“No signs of germination”
“The taste and fragrance is very weak”
“It broke the first time we opened the new container”
“had no flavor”
“Black”
“It is Celery Salt forward; so, it's not a very mysterious secret-seasoning”
Top return reasons
Common questions
- Is sweet basil profitable to sell on Amazon United States?
- The niche generates $44K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the sweet basil niche?
- 15 brands and 560 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in sweet basil?
- Top complaints mined from reviews: Quality-Overall, Stale/Rotten/Spoiled, Taste-Overall. The return rate is 0.0%.
- When does demand for sweet basil peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the sweet basil niche?
- Listings span $1.71–$18.32; the average listing price is $8.54 (sweet spot $15–$100). The average incumbent carries 2,408 reviews — the moat a new listing must climb.