Swan

Shoppers searched for this 560K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months

560K

Growth, 90 days vs prior 90

-11.2%

Conversion, latest week

0.4%

Market size, estimated

$51Ka year

Peak month

January1.8× the quietest month

Top search term

swan221K searches a year

Listings sell for $21.67 on average, from $6.27 to $158.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.67 that is $0 to $2K a year per listing.

Average price

$21.67inside the $15 to $100 sweet spot

Price range

$6.27–$158.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.3%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #5,784 within Pots, Planters & Container Accessories. It carries 176 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

98%

Out of stock, average day

4.0%

Average rank

#5,784in Pots, Planters & Container Accessories

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

176per listing

Listings tracked

52

21 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

3Amazon's first-year sales bar

Average brand age

30 months