suprus electric lighter
Skip itA concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$48.81avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Growth
Good+57.1%90-day search growth — must beat 0% to launch
Price range
Good$12.50–$159.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,244.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$120K$120K/yr · 36K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad90%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, suprus electric lighter is a $120K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
suprus electric lighter market data
- Units sold / yr
- 2K–3K
- avg 250–500/product
- Revenue / yr
- $98K–$122K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #181
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 4.3%
- Avg brand age
- 47 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
22
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Looftlighter66%
- Wagner10%
- WishDirect7%
- EZUVITA7%
- Charbroil5%
- GRILLMATIC5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +57.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 10.4×
Top suprus electric lighter search terms
- looftlighter11K/yr
- electric fire starter13K/yr
- electric grill lighter4K/yr
- looft lighter5K/yr
- looft lighter for grill3K/yr
Top suprus electric lighter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Looftlighter Classic Electric Charcoal Starter & Fire Lighter
Looftlighter$55.344.3★3,182 rev
Looftlighter Pro Electric Charcoal Starter & Fire Lighter with HyperBoost
Looftlighter$159.064.4★127 rev
Wagner Electro-Torch C900085 Fire Starter Charcoal Starter and Lighter BBQ Smoker Grill Starter Chemical Free Heated Air with Built-In Blower
Wagner$39.614.4★2,936 rev
WishDirect 600W Electric Charcoal Starter Fire Lighter for BBQ Grill Smoker Fireplace Firepit Stove - Quickly Ignite Coals Briquettes Without Lighter Fluid or Matches - 29 Inch Power Cord
WishDirect$17.404.6★1,549 rev
EZUVITA 1500W Electric Charcoal Starter with 10ft Cable 60S Rises to 1100 Fire Lighter with Air Blower for Grill BBQ Chemical Free Heated fire Starter with Gloves Included
EZUVITA$37.954.5★96 rev
Newest
by launch dateEZUVITA 1500W Electric Charcoal Starter with 10ft Cable 60S Rises to 1100 Fire Lighter with Air Blower for Grill BBQ Chemical Free Heated fire Starter with Gloves Included
EZUVITA$37.9596 rev
Charbroil Electric Charcoal Starter - CB1250127R6
Charbroil$12.5060 rev
Looftlighter Pro Electric Charcoal Starter & Fire Lighter with HyperBoost
Looftlighter$159.06127 rev
WishDirect 600W Electric Charcoal Starter Fire Lighter for BBQ Grill Smoker Fireplace Firepit Stove - Quickly Ignite Coals Briquettes Without Lighter Fluid or Matches - 29 Inch Power Cord
WishDirect$17.401,549 rev
GRILLMATIC Windproof Rechargeable Flexible Neck Lithium Ion Electronic Butane Free Flameless USB Grill Lighter
GRILLMATIC$19.82764 rev
Trending
90-day click momentumCharbroil Electric Charcoal Starter - CB1250127R6
Charbroil$12.504.6★
EZUVITA 1500W Electric Charcoal Starter with 10ft Cable 60S Rises to 1100 Fire Lighter with Air Blower for Grill BBQ Chemical Free Heated fire Starter with Gloves Included
EZUVITA$37.954.5★
GRILLMATIC Windproof Rechargeable Flexible Neck Lithium Ion Electronic Butane Free Flameless USB Grill Lighter
GRILLMATIC$19.824.2★
Looftlighter Classic Electric Charcoal Starter & Fire Lighter
Looftlighter$55.344.3★
WishDirect 600W Electric Charcoal Starter Fire Lighter for BBQ Grill Smoker Fireplace Firepit Stove - Quickly Ignite Coals Briquettes Without Lighter Fluid or Matches - 29 Inch Power Cord
WishDirect$17.404.6★
What buyers say about suprus electric lighter
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the price”
“Better than I expected”
“easy to use,works great”
“The item was well made”
“A perfect gift for grillers”
“It is not too heavy”
“Durability”
“Ease of use and cleanliness”
“Heats fast”
“First use started the charcoal perfectly. No issues.”
What buyers complain about
“Broke on the second use”
“Not good quality”
“Heating part Broke after 2 months”
“Didnt work at all”
“they wont take a charge and are bricks”
“Not as strong as you'd like”
“it's too long for our charcoal box”
“Takes a while to get use to”
“did not lit up properly or function at all”
“It was an expensive lesson”
Top return reasons
Common questions
- Is suprus electric lighter profitable to sell on Amazon United States?
- The niche generates $120K/yr across 7 tracked products. 90-day search growth is +57.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the suprus electric lighter niche?
- 6 brands and 22 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in suprus electric lighter?
- Top complaints mined from reviews: Durability, Quality-Overall, Heating. The return rate is 1.9%.
- When does demand for suprus electric lighter peak?
- Demand peaks in Dec; the busiest month runs 10.4× the quietest.
- What does it cost to enter the suprus electric lighter niche?
- Listings span $12.50–$159.06; the average listing price is $48.81 (sweet spot $15–$100). The average incumbent carries 1,245 reviews — the moat a new listing must climb.