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sunshine ligustrum

Skip it

A small market ($7K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 22Conversion 33Competition 21Returns 100Price range 95Avg price 95Brand share 27Review moat 95Quality gap 57

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible97.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$37.85

avg listing price — sweet spot $15–$100

Price range

Incredible$17.10–$55.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-5.2%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad$7K

$7K/yr · 7K searches

According to Flapen's Amazon United States niche tracking, sunshine ligustrum is a $7K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 43/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

sunshine ligustrum market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$9K–$19K
units × avg price
Conversion rate
2.6%
Avg BSR
#929
Page quality
0%
Prime
25%
Sponsored
42%
Out of stock
10.9%
Avg brand age
66 months
Avg seller age
201 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

11

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

7%

  • PERFECT PLANTS48%
  • Generic23%
  • Florida Foliage6%
  • Southern Living6%
  • New Life Nursery & Garden5%
  • DAS Farms5%
  • Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.
350250Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 11.2×

Top sunshine ligustrum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$1K30%$2K45%$3K60%$4K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about sunshine ligustrum

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth81%

“Beautiful and healthy looking plants”

Durability11%

“growing well after a week”

Advertised Vs Actual Product4%

“Even better than I had envisioned”

Color4%

“Even better, they are evergreens so will have color throughout the year”

What buyers complain about

Plant Growth50%

“struggling shrub”

Durability50%

“died a few weeks later”

Top return reasons

Advertised Vs Actual Product100%

Common questions

Is sunshine ligustrum profitable to sell on Amazon United States?
The niche generates $7K/yr across 12 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (43/100).
How competitive is the sunshine ligustrum niche?
8 brands and 11 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in sunshine ligustrum?
Top complaints mined from reviews: Plant Growth, Durability. The return rate is 0.0%.
When does demand for sunshine ligustrum peak?
Demand peaks in Mar–Apr–May; the busiest month runs 11.2× the quietest.
What does it cost to enter the sunshine ligustrum niche?
Listings span $17.10–$55.37; the average listing price is $37.85 (sweet spot $15–$100). The average incumbent carries 97 reviews — the moat a new listing must climb.