sunflower seeds for birds
Launch itA $3.2M/yr market growing +29.3% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$3.2M$3.2M/yr · 946K searches
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$24.59avg listing price — sweet spot $15–$100
Price range
Great$8.14–$58.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+29.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,676.43avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sunflower seeds for birds is a $3.2M/yr Amazon United States market (946K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Jun. Verdict: Launch it — 62/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
sunflower seeds for birds market data
- Units sold / yr
- 125K–150K
- avg 5,000–6,000/product
- Revenue / yr
- $3.1M–$3.7M
- units × avg price
- Conversion rate
- 13.8%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 77 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
14
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
4%
- Wagner's46%
- Old Potters17%
- Audubon Park15%
- TRAILMARK NATURALS8%
- Happy Wings7%
- Office Roast4%
- Open — no brand owns it (1 brand, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.3% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.0×
Top sunflower seeds for birds search terms
- sunflower seeds for birds322K/yr
- black oil sunflower seeds for birds233K/yr
- black oil sunflower seeds113K/yr
- black sunflower seeds for birds75K/yr
- sunflower bird seed27K/yr
- black sunflower seeds26K/yr
- bird seed sunflower22K/yr
- bird sunflower seeds19K/yr
- black oil sunflower seed15K/yr
- sunflower seeds for squirrels9K/yr
Top sunflower seeds for birds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wagners 52023 Black Oil Sunflower Seed Wild Bird Food 5-Pound Bag
Wagner's$11.014.7★2,429 rev
Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (12 lbs)
Old Potters$26.914.8★727 rev
Happy Wings Black Oil Sunflower Seeds 5 lb Wild Bird Food for Cardinals Finches & Chickadees High-Energy Natural Bird Feed for All Life Stages
Happy Wings$18.934.6★1,023 rev
Wagners 76027 Black Oil Sunflower Wild Bird Food 25-Pound Bag
Wagner's$41.804.7★13,695 rev
Audubon Park Cardinal Blend Wild Bird Food Cardinal Bird Seed for Outside Feeders 4-Pound Bag
Audubon Park$8.144.7★7,607 rev
Newest
by launch date
Office Roast Premium Black Sunflower Seeds | 2 LB Bulk Value Pack | Natural Wild Bird Seed for Backyard Feeders High-Energy Food for Songbirds
Office Roast$9.91107 rev
TRAILMARK NATURALS - 10 Pound Black Oil Sunflower Seeds for Birds Premium Wildlife Food Non - GMO -Grown in the USA - Black Oil Sunflower Seeds for Wild Animals and Backyard Feeders
TRAILMARK NATURALS$25.56107 rev
TRAILMARK NATURALS - 3 LB Black Oil Sunflower Seeds for Birds Premium Wildlife & Bird Food Grown in USA - Non-GMO - Black Oil Sunflower Seeds for Wild Birds and Backyard Feeders
TRAILMARK NATURALS$16.0898 rev
Audubon Park Cardinal Wild Bird Seed - 8 lb. No Corn Milo or Millet Sunflower & Safflower Mix Bird Food for Outside Feeders
Audubon Park$15.577,607 rev
Audubon Park Sunflower Hearts Wild Bird Seed for Outside Feeders 15-lb. Bag
Audubon Park$31.90703 rev
Trending
90-day click momentum
Pennington Select Black Oil Sunflower Seed 40lbs
Pennington$29.134.6★
Office Roast Premium Black Sunflower Seeds | 2 LB Bulk Value Pack | Natural Wild Bird Seed for Backyard Feeders High-Energy Food for Songbirds
Office Roast$9.914.6★
Audubon Park Cardinal Wild Bird Seed - 8 lb. No Corn Milo or Millet Sunflower & Safflower Mix Bird Food for Outside Feeders
Audubon Park$15.574.7★
TRAILMARK NATURALS - 10 Pound Black Oil Sunflower Seeds for Birds Premium Wildlife Food Non - GMO -Grown in the USA - Black Oil Sunflower Seeds for Wild Animals and Backyard Feeders
TRAILMARK NATURALS$25.564.7★
TRAILMARK NATURALS - 3 LB Black Oil Sunflower Seeds for Birds Premium Wildlife & Bird Food Grown in USA - Non-GMO - Black Oil Sunflower Seeds for Wild Birds and Backyard Feeders
TRAILMARK NATURALS$16.084.5★
What buyers say about sunflower seeds for birds
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good Deal”
“Clean feeder”
“Happy birds”
“As advertised”
“consistent in size”
“Clean and fresh”
“appreciate just leaving them out there for the birds to eventually pick new seeds from the flower heads”
“Easy use”
“Great food for my birds”
What buyers complain about
“Expensive”
“Not a great quality”
“Very small bag”
“Full of pests”
“The bag looks different”
“A lot of dust”
“Moth infestation”
“Open used item received”
“Clogged the bird feeder”
“Small dry no smell”
Top return reasons
Common questions
- Is sunflower seeds for birds profitable to sell on Amazon United States?
- The niche generates $3.2M/yr across 14 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +29.3%. Flapen's verdict: Launch it (62/100).
- How competitive is the sunflower seeds for birds niche?
- 7 brands and 14 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in sunflower seeds for birds?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 0.0%.
- When does demand for sunflower seeds for birds peak?
- Demand peaks in May–Jun; the busiest month runs 2.0× the quietest.
- What does it cost to enter the sunflower seeds for birds niche?
- Listings span $8.14–$58.84; the average listing price is $24.59 (sweet spot $15–$100). The average incumbent carries 2,676 reviews — the moat a new listing must climb.