sunflower hearts for birds
Launch itA $941K/yr market growing +26.5% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$35.09avg listing price — sweet spot $15–$100
Price range
Great$8.14–$90.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$941K$941K/yr · 214K searches
Growth
Good+26.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,761.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sunflower hearts for birds is a $941K/yr Amazon United States market (214K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May–Jun. Verdict: Launch it — 58/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
sunflower hearts for birds market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $877K–$1.1M
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 91 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
31
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
2%
- Audubon Park60%
- Morning Song14%
- Kaytee8%
- CountryMax7%
- Happy Wings6%
- Lyric3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.5% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.4×
Top sunflower hearts for birds search terms
- sunflower hearts for birds40K/yr
- sunflower chips for birds31K/yr
- shelled sunflower seeds for birds21K/yr
- sunflower hearts21K/yr
- audubon bird seed19K/yr
- sunflower chips14K/yr
- audubon park wild bird food13K/yr
- hulled sunflower seeds for birds12K/yr
- sunflower hearts and chips for birds11K/yr
- sunflower kernels for birds6K/yr
Top sunflower hearts for birds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Audubon Park Sunflower Hearts & Chips Wild Bird Food No Mess Sunflower Seeds for Birds 5-Pound Bag
Audubon Park$12.904.7★1,570 rev
Audubon Park Sunflower Hearts Wild Bird Seed for Outside Feeders 15-lb. Bag
Audubon Park$31.904.7★703 rev
Morning Song Sunflower Hearts & Chips Wild Bird Food No Mess Sunflower Seeds for Birds 5.5-Pound Bag
Morning Song$14.864.7★2,214 rev
Happy Wings Sunflower Hearts & Chips - Sunflower Kernels and Chips Bird Food - 5 Lb No Mess No Waste I No Grow Seed | Bird Seed for Wild Birds
Happy Wings$21.534.5★807 rev
Audubon Park Songbird Blend Wild Bird Food Bird Food for Outside Feeders 14-Pound Bag
Audubon Park$17.244.6★2,889 rev
Newest
by launch date
Audubon Park Waste Free Wild Bird Seed 12 lb. No Mess Blend with Sunflower Hearts & Peanut Pieces Bird Food for Outside Feeders
Audubon Park$18.76716 rev
Morning Song Sunflower Hearts & Chips Wild Bird Seed 10 lb. Premium No Mess Shell-Free Bird Food for Outside Feeders
Morning Song$26.102,214 rev
Audubon Park Sunflower Hearts Wild Bird Seed for Outside Feeders 15-lb. Bag
Audubon Park$31.90703 rev
Audubon Park Extreme Variety Wild Bird Seed for Outside Feeders 15-lb. Bag
Audubon Park$19.971,291 rev
Old Potters Wildlife Sunflower Hearts & Chips for Bird Feeding and Wildlife Bird attracting Non-GMO and USA Grown 25 lbs
Old Potters$59.93309 rev
Trending
90-day click momentum
Lyric Sunflower Kernels Wild Bird Seed for Outside Feeders No Waste Bird Food Attracts Finches and More 25 lb Bag
Lyric$59.034.7★
Kaytee Wild Bird Ultimate No Mess Wild Bird Food Seed For Cardinals Finches Chickadees Nuthatches Woodpeckers Grosbeaks Juncos and Other Colorful Songbirds 9.75 Pound
Kaytee$20.404.4★
Morning Song Sunflower Hearts & Chips Wild Bird Seed 10 lb. Premium No Mess Shell-Free Bird Food for Outside Feeders
Morning Song$26.104.7★
Audubon Park Songbird Blend Wild Bird Food Bird Food for Outside Feeders 14-Pound Bag
Audubon Park$17.244.6★
Happy Wings Sunflower Hearts & Chips - Sunflower Kernels and Chips Bird Food - 5 Lb No Mess No Waste I No Grow Seed | Bird Seed for Wild Birds
Happy Wings$21.534.5★
What buyers say about sunflower hearts for birds
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Fair price”
“My birds love this”
“leave no mess”
“consistent size”
“As advertised”
“easy to use”
“all millet is good for is growing weeds in my gardens”
“Waste free is accurate”
“No musty smell”
What buyers complain about
“Too expensive”
“Poor quality”
“to much of a mess”
“Not as advertised”
“bits were small”
“Total waste of $”
“Contaminated with lots of shells”
“I just think its a cheap way to make the bag heavier”
“it was always cracked”
“How can you claim its doesnt sprout seeds”
Top return reasons
Common questions
- Is sunflower hearts for birds profitable to sell on Amazon United States?
- The niche generates $941K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.5%. Flapen's verdict: Launch it (58/100).
- How competitive is the sunflower hearts for birds niche?
- 7 brands and 31 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in sunflower hearts for birds?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Ease Of Cleaning. The return rate is 0.0%.
- When does demand for sunflower hearts for birds peak?
- Demand peaks in May–Jun; the busiest month runs 2.4× the quietest.
- What does it cost to enter the sunflower hearts for birds niche?
- Listings span $8.14–$90.21; the average listing price is $35.09 (sweet spot $15–$100). The average incumbent carries 2,762 reviews — the moat a new listing must climb.