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Sunflower Door Mat

Pass

Sunflower Door Mat scores 65 out of 100, a Pass. Shoppers spend an estimated $72K a year here, search demand grew +32.8% this quarter, and an estimated 1.6% of orders come back.

Flapen Score
65
65 / 100
Top 16% of 8,839 Patio, Lawn & Garden niches · +9 vs the category median of 56
Market size
$72K/yr80K searches / yr
90-day growth
+32.8%search demand this quarter
Competition
34%top-5 click share · 36 brands · 43 sellers

Flapen Score

Sunflower Door Mat against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Sunflower Door Mat is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunflower Door Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Sunflower Door Mat 80K times last year and spent an estimated $72K. The top 5 brands take 38% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul–Aug. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+32.8%
Conversion, latest week
4.2%
Market size, estimated
$72Ka year
Peak month
May5.2× the quietest month
Top search term
sunflower door mat27K searches a year

02 · Price

A sale here is worth $21.52.

Listings sell for $21.52 on average, from $9.51 to $125.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.52 that is $0 to $2K a year per listing.

Average price
$21.52inside the $15 to $100 sweet spot
Price range
$9.51–$125.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #8,922 within Doormats. It carries 373 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
94%
Out of stock, average day
6.7%
Average rank
#8,922in Doormats
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
373per listing
Listings tracked
50

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Sunflower Door Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

43

Top-5 brand share

38%

Top 20: 85%

Top-5 click share

34%

Top 20: 73%

Open market

56%

  • Brand 19%
  • Brand 28%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Sunflower Door Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 5.2×

Search terms

Top Sunflower Door Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunflower door mat27K/yr
  • sunflower outdoor rug12K/yr
  • sunflower welcome mat10K/yr
  • sunflower outdoor mat7K/yr
  • sunflower door mat outdoor8K/yr
  • sunflower doormat6K/yr
  • sunflower mat5K/yr
  • sunflower welcome mat outdoor4K/yr

Reviews and returns

What reviews say buyers love and hate about Sunflower Door Mat

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Thickness”
1.6%of orders come back
“Wish it was thicker”
A buyer, on “Thickness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sunflower Door Mat questions

Answered from the same tracked data.