Is sunflower door mat profitable to sell on Amazon United States?

The niche generates $72K/yr across 50 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +32.8%. Flapen's verdict: Worth a look (65/100).

How competitive is the sunflower door mat niche?

36 brands and 43 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in sunflower door mat?

Top complaints mined from reviews: Thickness, Color, Quality-Overall. The return rate is 1.6%.

When does demand for sunflower door mat peak?

Demand peaks in Mar–Apr–May–Jun–Jul–Aug; the busiest month runs 5.2× the quietest.

What does it cost to enter the sunflower door mat niche?

Listings span $9.51–$125.84; the average listing price is $21.52 (sweet spot $15–$100). The average incumbent carries 373 reviews — the moat a new listing must climb.

sunflower door mat

Worth a look

Shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Avg price

Great$21.52

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Review moat

Great373.24

avg incumbent reviews — the moat a new listing must climb

Price range

Good$9.51–$125.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+32.8%

90-day search growth — must beat 0% to launch

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$72K

$72K/yr · 80K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, sunflower door mat is a $72K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Mar–Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 65/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

sunflower door mat market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $43K–$54K; units × avg price
Conversion rate: 4.2%
Avg BSR: #8,922
Page quality: 0%
Prime: 94%
Sponsored: 86%
Out of stock: 6.7%
Avg brand age: 28 months
Avg seller age: 200 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

Top-5 brand share

38%

Top 20: 85%

Top-5 click share

34%

Top 20: 73%

Open market

56%

DII9%
KorhLeoh8%
Artoid Mode8%
tag6%
MAINEVENT6%
COSHARKLY6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.8% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 5.2×

Open Trend

Top sunflower door mat search terms

sunflower door mat27K/yr +41.8%2.9% conv.
sunflower outdoor rug12K/yr +70.6%1.1% conv.
sunflower welcome mat10K/yr +57.1%3.8% conv.
sunflower outdoor mat7K/yr +26.2%2.9% conv.
sunflower door mat outdoor8K/yr -3.8%2.8% conv.
sunflower doormat6K/yr +21.1%2.1% conv.
sunflower mat5K/yr +0.3%2.4% conv.
sunflower welcome mat outdoor4K/yr -21.9%5.3% conv.

All search terms

Top sunflower door mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DII Natural Coir Doormat Outdoor Welcome Mat 17x29 Sunflower

DII$21.354.6★5,996 rev

KorhLeoh Sunflower-Welcome-Entrance-Doormat Floral Spring-Summer Front-Door Coir Door Mat Non Slip Outdoor Mats 17 X 29

KorhLeoh$13.774.2★216 rev

tag 16 x 24 Sunflower Flower Shaped Natural Coir Indoor/Outdoor Welcome Doormat 30 x 18 Yellow

tag$18.394.6★89 rev

COSHARKLY Sunflower Door Mat Welcome Mat Outdoor Doormat Indoor Entrance Non Slip Doormats for Home Front Door Rugs Outdoor Indoor Decorations 17 * 29.5

COSHARKLY$16.704.5★117 rev

Drydiet 2 Pcs Sunflower Layered Coir Doormat Set Sunflower Welcome Front Door Mat with Black and White Buffalo Plaid Outdoor Rug Non Slip Porch Entryway Rug for Indoor Outdoor Farmhouse Decor

Drydiet$26.044.1★14 rev

Newest

by launch date

Summer Sunflower Coco Coir Welcome Doormat 17x30 Cute Floral Scalloped Spring Rugs for Floor Heavy Duty Non-Slip Door Mat Indoor Outdoor Decorative Entrance Mat for Front Door Porch Home Decor

Wylumen$18.5055 rev

6mo ago

Artoid Mode Sunflower Leaves Summer Doormat Home Decor Low-Profile Switch Rug Door Mat Floor Mat for Indoor Outdoor 17x29 Inch

Artoid Mode$9.513 rev

6mo ago

Hello Sunshine Sunflower Welcome Mat 30x17 Inch Spring Summer Door Mat Coir

MAINEVENT$25.4638 rev

8mo ago

Drydiet 2 Pcs Sunflower Layered Coir Doormat Set Sunflower Welcome Front Door Mat with Black and White Buffalo Plaid Outdoor Rug Non Slip Porch Entryway Rug for Indoor Outdoor Farmhouse Decor

Drydiet$26.0414 rev

1y ago

Tinideya 2 Pcs Summer Door Mat Sunflower Welcome Non Slip Coir Mats Floral Buffalo Plaid Floor Layering Doormats for Home Front Door Porch Entryway Decor

Tinideya$26.737 rev

1y ago

What buyers say about sunflower door mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Overall, it's a cute good quality mat”

Color14%

“The colors are vibrant”

Advertised Vs Actual Product9%

“Beautiful, just as advertised”

Design-Overall6%

“Beautiful design”

Value For Money5%

“great value”

Thickness4%

“This is a very high quality, thick mat”

Material Quality3%

“is made of good quality material”

Size-Overall3%

“Nice size”

Upholstery/Fabric Quality3%

“Cute rug”

Ease Of Cleaning2%

“Easy to clean”

What buyers complain about

Thickness20%

“Wish it was thicker”

Color11%

“Color is NOT as shown in the picture”

Quality-Overall10%

“Cheap”

Material Quality6%

“Cheap looking mat”

Strength4%

“Kind of flimsy”

Suitable For Outdoor4%

“Not good to use as an outdoor mat”

Flatness3%

“After a week it still wont lay flat”

Size-Overall3%

“very small”

Weight Light2%

“Too light weight”

Durability2%

“but I don't think that will be very long”

Top return reasons

Size-Overall25%

Color19%

Material Quality11%

Advertised Vs Actual Product10%

Thin8%

Quality-Overall8%

Thickness6%

Value For Money2%

Defective Material/Parts1%

Strength1%

Common questions

Is sunflower door mat profitable to sell on Amazon United States?: The niche generates $72K/yr across 50 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +32.8%. Flapen's verdict: Worth a look (65/100).
How competitive is the sunflower door mat niche?: 36 brands and 43 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in sunflower door mat?: Top complaints mined from reviews: Thickness, Color, Quality-Overall. The return rate is 1.6%.
When does demand for sunflower door mat peak?: Demand peaks in Mar–Apr–May–Jun–Jul–Aug; the busiest month runs 5.2× the quietest.
What does it cost to enter the sunflower door mat niche?: Listings span $9.51–$125.84; the average listing price is $21.52 (sweet spot $15–$100). The average incumbent carries 373 reviews — the moat a new listing must climb.