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69

suncast outdoor storage

Launch it

A $1.2M/yr market growing +103.4% this quarter with returns at 1.2% — clears our launch bar.

Market size 82Growth 92Conversion 11Competition 89Returns 91Price range 15Avg price 50Brand share 59Review moat 48Quality gap 78

Growth

Great+103.4%

90-day search growth — must beat 0% to launch

Returns

Great1.2%

return rate — above 5% kills the launch gate

Competition

Great26%

top-5 click share — an open shelf

Market size

Great$1.2M

$1.2M/yr · 832K searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Avg price

Good$174.64

avg listing price — sweet spot $15–$100

Review moat

Okay1,734.02

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$13.14–$589.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, suncast outdoor storage is a $1.2M/yr Amazon United States market (832K searches/yr). The top 5 brands hold 70% of demand. Verdict: Launch it — 69/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

suncast outdoor storage market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
$1.4M–$1.7M
units × avg price
Conversion rate
0.9%
Avg BSR
#86
Page quality
0%
Prime
65%
Sponsored
80%
Out of stock
1.7%
Avg brand age
30 months
Avg seller age
172 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

143

Top-5 brand share

70%

Top 20: 95%

Top-5 click share

26%

Top 20: 55%

Open market

26%

  • Suncast46%
  • Keter7%
  • Sterilite7%
  • Patiowell6%
  • Rubbermaid5%
  • Devoko5%

Demand

Weekly Amazon search volume, last 32 weeks — +103.4% search growth over the last 90 days.
35K25KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

Top suncast outdoor storage search terms

  • suncast outdoor storage172K/yr
  • outdoor storage cabinet waterproof129K/yr
  • outdoor bike storage98K/yr
  • outdoor waterproof storage45K/yr
  • suncast deck box46K/yr
  • plastic outdoor storage cabinet41K/yr
  • vertical outdoor storage box49K/yr
  • rubbermaid outdoor storage cabinet34K/yr
  • waterproof outdoor storage32K/yr
  • small outdoor storage30K/yr
All search terms

Top suncast outdoor storage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$25K4%$50K6%$75K8%$100K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about suncast outdoor storage

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation20%

“Easy assemble”

Storage Capacity11%

“Great space”

Quality-Overall9%

“Very good quality this strage”

Strength8%

“Sturdy and easy to set up”

Value For Money8%

“Money well spent”

Size-Overall7%

“Decent size”

Advertised Vs Actual Product4%

“Exactly as advertised”

Durability4%

“Very Durable Material”

Water Resistance3%

“Its actually water proof”

Ease Of Use2%

“Easy on and off”

What buyers complain about

Assembly/Installation15%

“Difficult to assemble”

Quality-Overall9%

“Cheap quality”

Strength7%

“Not sturdy”

Size-Overall6%

“It's small”

Durability5%

“did not last”

Instructions/User Manual/Troubleshooting5%

“including the INADEQUATE instructions”

Water Resistance4%

“NOT rainproof/waterproof”

Value For Money4%

“Overpriced”

Material Quality3%

“Material is flimsy”

Advertised Vs Actual Product2%

“false advertising”

Top return reasons

Size-Overall39%
Defective Material/Parts14%
Assembly/Installation9%
Material Quality4%
Advertised Vs Actual Product4%
Color4%
Quality-Overall4%
Strength4%
Value For Money3%
Storage Capacity2%

Common questions

Is suncast outdoor storage profitable to sell on Amazon United States?
The niche generates $1.2M/yr across 82 tracked products. 13 of 14 products launched in the last 360 days are still selling. 90-day search growth is +103.4%. Flapen's verdict: Launch it (69/100).
How competitive is the suncast outdoor storage niche?
30 brands and 143 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in suncast outdoor storage?
Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Strength. The return rate is 1.2%.
What does it cost to enter the suncast outdoor storage niche?
Listings span $13.14–$589.85; the average listing price is $174.64 (sweet spot $15–$100). The average incumbent carries 1,734 reviews — the moat a new listing must climb.