Is sunbrella umbrella 9 ft profitable to sell on Amazon United States?

The niche generates $260K/yr across 158 tracked products. 35 of 54 products launched in the last 360 days are still selling. 90-day search growth is +160.4%. Flapen's verdict: Worth a look (68/100).

How competitive is the sunbrella umbrella 9 ft niche?

40 brands and 60 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in sunbrella umbrella 9 ft?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.6%.

When does demand for sunbrella umbrella 9 ft peak?

Demand peaks in May–Jun–Jul; the busiest month runs 30.4× the quietest.

What does it cost to enter the sunbrella umbrella 9 ft niche?

Listings span $23.33–$471.04; the average listing price is $96.74 (sweet spot $15–$100). The average incumbent carries 4,063 reviews — the moat a new listing must climb.

sunbrella umbrella 9 ft

Worth a look

Shows demand growing +160.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+160.4%

90-day search growth — must beat 0% to launch

Competition

Incredible16%

top-5 click share — an open shelf

Returns

Great1.6%

return rate — above 5% kills the launch gate

Brand share

Great59%

top-5 brand share — no brand owns this niche

Avg price

Great$96.74

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay$260K

$260K/yr · 98K searches

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,063.04

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$23.33–$471.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, sunbrella umbrella 9 ft is a $260K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 68/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

sunbrella umbrella 9 ft market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $242K–$290K; units × avg price
Conversion rate: 2.8%
Avg BSR: #185
Page quality: 0%
Prime: 65%
Sponsored: 95%
Out of stock: 7.5%
Avg brand age: 41 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

40 falling

Sellers

Top-5 brand share

59%

Top 20: 92%

Top-5 click share

16%

Top 20: 40%

Open market

36%

Best Choice Products18%
AreShark15%
Blissun11%
JEAREY10%
SUPERJARE6%
Midtown Umbrellas5%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +160.4% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 30.4×

Open Trend

Top sunbrella umbrella 9 ft search terms

black umbrella outdoor patio15K/yr +196.5%4.3% conv.
12 ft patio umbrella10K/yr +186.8%0.7% conv.
7 ft patio umbrella11K/yr +182.5%1.1% conv.
12 ft umbrella outdoor patio9K/yr +148.3%0.6% conv.
sunbrella patio umbrella9K/yr +157.1%0.3% conv.
green umbrella outdoor patio7K/yr +88.1%2.6% conv.
sunbrella outdoor umbrella6K/yr +163.4%0.4% conv.
navy umbrella outdoor patio5K/yr +244.9%6.5% conv.
large patio umbrella with lights5K/yr +110.1%0.6% conv.
navy blue outdoor umbrella4K/yr +209.1%4.5% conv.

All search terms

Top sunbrella umbrella 9 ft products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Best Choice Products 7.5ft Heavy-Duty Round Outdoor Market Table Patio Umbrella w/Steel Pole Push Button Tilt Easy Crank Lift - Navy Blue

Best Choice Products$39.594.6★9,966 rev

Blissun 7.5 ft Patio Umbrella Yard Umbrella Outdoor Market Umbrella with Push Button Tilt Crank (Tan)

Blissun$38.494.5★13,946 rev

Best Choice Products 10ft Outdoor Patio Umbrella Outdoor Table Umbrella Yard Umbrella Market Umbrella with 6 Sturdy Ribs Push Button Tilt and Crank - Black

Best Choice Products$46.414.4★10,513 rev

Best Choice Products 7.5ft Heavy-Duty Round Outdoor Market Table Patio Umbrella w/Steel Pole Push Button Tilt Easy Crank Lift - Black

Best Choice Products$39.454.6★9,966 rev

SUPERJARE 13FT Outdoor Umbrella for Patio Double sided Pool Umbrellas with Fade Resistant Canopy Large Table Umbrella for Deck Market Backyard - Beige(No Base)

SUPERJARE$85.304.5★755 rev

Newest

by launch date

Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Black

Best Choice Products$63.63208 rev

4mo ago

Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Navy Blue

Best Choice Products$63.91208 rev

4mo ago

AreShark 12 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs Patio Umbrellas for Market Garden Pool (Navy)

AreShark$90.531,452 rev

7mo ago

JEAREY 12 Patio Umbrellas Outdoor Table Market Umbrella w/Crank 8 Sturdy Ribs UV Protection Windproof for Garden Deck Backyard Pool(Beige)

JEAREY$138.151 rev

7mo ago

JEAREY 7.5FT Patio Umbrella Market Table Umbrella with 6 Sturdy Ribs Push Button Tilt/Crank Outdoor Umbrella for Garden Deck Backyard Dark Black

JEAREY$39.481,921 rev

8mo ago

What buyers say about sunbrella umbrella 9 ft

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Great quality and easy to put together”

Value For Money14%

“Great buy for the money”

Color9%

“Great variety of colors”

Strength8%

“Extremely sturdy”

Assembly/Installation6%

“Easy to install”

Size-Overall6%

“not too big”

Advertised Vs Actual Product5%

“As advertised”

Sun Shade/Wind Shield5%

“Shades the sun well for a comfortable”

Ease Of Use4%

“Easy to Use”

Durability3%

“The material feels durable and well-made”

What buyers complain about

Durability23%

“Easily torn”

Quality-Overall14%

“Bad quality”

Size-Overall5%

“they dont fit together well”

Strength5%

“Not very strong”

Color4%

“Colors are off”

Functionality-Overall4%

“Not functional”

Material Quality3%

“Very thin material”

Value For Money3%

“I thought for the price it might be made poorly”

Rusts/Corrodes2%

“Rust Problems”

Assembly/Installation2%

“it is VERY difficult to put together”

Top return reasons

Size-Overall30%

Color24%

Defective Material/Parts7%

Material Quality5%

Advertised Vs Actual Product5%

Value For Money4%

Mechanism Issues3%

Quality-Overall3%

Functionality-Overall3%

Durability2%

Common questions

Is sunbrella umbrella 9 ft profitable to sell on Amazon United States?: The niche generates $260K/yr across 158 tracked products. 35 of 54 products launched in the last 360 days are still selling. 90-day search growth is +160.4%. Flapen's verdict: Worth a look (68/100).
How competitive is the sunbrella umbrella 9 ft niche?: 40 brands and 60 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in sunbrella umbrella 9 ft?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.6%.
When does demand for sunbrella umbrella 9 ft peak?: Demand peaks in May–Jun–Jul; the busiest month runs 30.4× the quietest.
What does it cost to enter the sunbrella umbrella 9 ft niche?: Listings span $23.33–$471.04; the average listing price is $96.74 (sweet spot $15–$100). The average incumbent carries 4,063 reviews — the moat a new listing must climb.