Is sunbrella umbrella profitable to sell on Amazon United States?

The niche generates $458K/yr across 145 tracked products. 40 of 48 products launched in the last 360 days are still selling. 90-day search growth is +166.4%. Flapen's verdict: Worth a look (70/100).

How competitive is the sunbrella umbrella niche?

53 brands and 87 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in sunbrella umbrella?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.9%.

When does demand for sunbrella umbrella peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 10.8× the quietest.

What does it cost to enter the sunbrella umbrella niche?

Listings span $7.95–$471.04; the average listing price is $101.43 (sweet spot $15–$100). The average incumbent carries 3,427 reviews — the moat a new listing must climb.

sunbrella umbrella

Worth a look

Shows demand growing +166.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+166.4%

90-day search growth — must beat 0% to launch

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Great45%

top-5 brand share — no brand owns this niche

Returns

Great1.9%

return rate — above 5% kills the launch gate

Avg price

Great$101.43

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$458K

$458K/yr · 244K searches

Review moat

Okay3,426.78

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad$7.95–$471.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, sunbrella umbrella is a $458K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 70/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

sunbrella umbrella market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $406K–$507K; units × avg price
Conversion rate: 1.8%
Avg BSR: #180
Page quality: 0%
Prime: 75%
Sponsored: 99%
Out of stock: 5.9%
Avg brand age: 36 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

53 falling

Sellers

Top-5 brand share

45%

Top 20: 83%

Top-5 click share

17%

Top 20: 42%

Open market

49%

Midtown Umbrellas12%
Blissun11%
Best Choice Products9%
JEAREY7%
AreShark7%
California Umbrella5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +166.4% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.8×

Open Trend

Top sunbrella umbrella search terms

sunbrella umbrella55K/yr +126.7%0.4% conv.
in pool umbrella41K/yr +245.8%0.7% conv.
umbrella with lights34K/yr +124.3%1.0% conv.
7ft patio umbrella15K/yr +303.2%1.1% conv.
black umbrella outdoor patio15K/yr +196.5%3.9% conv.
black outdoor umbrella11K/yr +118.1%3.6% conv.
sunbrella patio umbrella9K/yr +157.1%0.4% conv.
pool umbrellas for inground pool sun shelf9K/yr +64.3%0.6% conv.
swimming pool umbrella6K/yr +264.4%0.7% conv.
patio umbrella with led lights8K/yr +151.0%0.7% conv.

All search terms

Top sunbrella umbrella products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PASAMIC 7FT Floating Table Umbrella with Base & Cup Holder Portable Pool Umbrella for Inside of Pool Floating Poolside Shade Include Easy Carry Bag for Swimming Area Beach Lake House Navy

PASAMIC$112.954.3★86 rev

Blissun 9 Outdoor Patio Umbrella Outdoor Table Umbrella Yard Umbrella Market Umbrella with 8 Sturdy Ribs Push Button Tilt and Crank (Tan)

Blissun$43.294.5★38,642 rev

Midtown Umbrellas - 10-Year-No-Fade 9 Ft Patio Umbrella with Terylast Fabric Auto-Tilt Aluminum Frame and 8 Reinforced Ribs for Deck Pool Garden & Beach - Navy Blue Canopy Black Pole

Midtown Umbrellas$150.964.5★827 rev

Midtown Umbrellas - 10-Year-No-Fade 9 Ft Patio Umbrella with Terylast Fabric Auto-Tilt Aluminum Frame and 8 Reinforced Ribs for Deck Pool Garden & Beach - Apple Red Canopy Black Pole

Midtown Umbrellas$153.764.5★827 rev

PURPLE LEAF 9 Round Patio Umbrella Outdoor Table Umbrella Aluminum Frame Market Umbrella Sun Umbrella with 8 Sturdy Ribs Tilt for Garden Deck Lawn Pool White

PURPLE LEAF$98.314.6★333 rev

Newest

by launch date

PASAMIC 7FT Floating Table Umbrella with Base & Cup Holder Portable Pool Umbrella for Inside of Pool Floating Poolside Shade Include Easy Carry Bag for Swimming Area Beach Lake House Navy

PASAMIC$112.9586 rev

2mo ago

Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Black

Best Choice Products$63.63208 rev

4mo ago

Floating Pool Umbrella 6.6ft - Portable UV Sun Shade Canopy with 3 Drink Holders Stability Anchor Bag & Secure Floating Design - In-Water Use for Swimming Pools Lakes Beach and Outdoor Leisure (Blue)

FEATCH$101.7017 rev

6mo ago

AreShark 9FT Patio Umbrella with Solar Lights 32 Lighted Pool Umbrella w/Tilt and Crank Outdoor Market Solar Umbrellas for Garden Deck Backyard Pool and Beach Beige

AreShark$59.31529 rev

7mo ago

AreShark 9 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs for Market Garden Pool (Black)

AreShark$51.221,452 rev

8mo ago

What buyers say about sunbrella umbrella

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“The build quality is solid”

Value For Money10%

“Decent price”

Strength9%

“Extremely sturdy”

Assembly/Installation6%

“Very easy to assemble”

Advertised Vs Actual Product6%

“Better than expected”

Size-Overall5%

“Loved the size”

Color5%

“Great variety of colors”

Ease Of Use5%

“easy to handle”

Sun Shade/Wind Shield4%

“provides excellent sun coverage”

Durability4%

“don't break”

What buyers complain about

Durability20%

“broke quickly”

Quality-Overall11%

“Extremely poor quality”

Size-Overall6%

“extremely small size”

Strength4%

“Flimsy”

Material Quality3%

“Very thin material”

Functionality-Overall3%

“Barely works”

Value For Money3%

“There are much better options for the same price”

Ease Of Use3%

“Difficult to use”

Color3%

“Colors are off”

Brightness/Shine/Glow3%

“Lights NOT very bright at all”

Top return reasons

Size-Overall31%

Color19%

Defective Material/Parts7%

Advertised Vs Actual Product5%

Material Quality5%

Value For Money4%

Functionality-Overall4%

Mechanism Issues3%

Quality-Overall3%

Weight Heavy3%

Common questions

Is sunbrella umbrella profitable to sell on Amazon United States?: The niche generates $458K/yr across 145 tracked products. 40 of 48 products launched in the last 360 days are still selling. 90-day search growth is +166.4%. Flapen's verdict: Worth a look (70/100).
How competitive is the sunbrella umbrella niche?: 53 brands and 87 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in sunbrella umbrella?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.9%.
When does demand for sunbrella umbrella peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 10.8× the quietest.
What does it cost to enter the sunbrella umbrella niche?: Listings span $7.95–$471.04; the average listing price is $101.43 (sweet spot $15–$100). The average incumbent carries 3,427 reviews — the moat a new listing must climb.