sun umbrella with stand
Worth a lookShows demand growing +203.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+203.3%90-day search growth — must beat 0% to launch
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$157.82avg listing price — sweet spot $15–$100
Review moat
Okay1,841.39avg incumbent reviews — the moat a new listing must climb
Market size
Okay$106K$106K/yr · 70K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$38.30–$541.79cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, sun umbrella with stand is a $106K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 64/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sun umbrella with stand market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $79K–$118K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #354
- Page quality
- 0%
- Prime
- 38%
- Sponsored
- 96%
- Out of stock
- 14.3%
- Avg brand age
- 35 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
51 rising
Sellers
71
Top-5 brand share
54%
Top 20: 83%
Top-5 click share
19%
Top 20: 46%
Open market
42%
- Best Choice Products16%
- wikiwiki16%
- HOMSHADE9%
- NEWBULIG7%
- OLILAWN6%
- Shintenchi4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +203.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 12.4×
Top sun umbrella with stand search terms
- offset umbrella with base included22K/yr
- cantilever umbrella with lights12K/yr
- corner umbrella outdoor patio9K/yr
- large umbrella with stand8K/yr
- offset umbrella with base5K/yr
- umbrella cantilever5K/yr
- offset umbrella outdoor patio3K/yr
- hanging umbrella outdoor patio2K/yr
- cantilever patio umbrellas clearance962/yr
- standing umbrella with base portable2K/yr
Top sun umbrella with stand products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
wikiwiki 10ft Patio Umbrella with Base Included Outdoor Offset Cantilever Umbrella with Sandbag Base for Backyard Garden and Pool Easy to Tilt and Crank Beige
wikiwiki$103.593.2★50 rev
wikiwiki 10ft Solar LED Offset Patio Umbrella Outdoor Cantilever Patio Umbrellas with Solar Lights for Backyard Poolside and Garden Easy Tilt Adjustment 32 LED Lights & Polyester Shade Beige
wikiwiki$83.204.0★635 rev
NEWBULIG 10FT Patio Umbrella with Base Included Offset Cantilever Outdoor Patio Table Umbrella UV Protection Fade Resistant Fabric Easy Tilt Adjustment for Pool Deck Garden Backyard Blue
NEWBULIG$68.234.0★395 rev
JEAREY 9ft Half Umbrella Outdoor Patio Umbrella Market Umbrellas with Crank 1/2 Round Wall Umbrella 5 Sturdy Ribs UV Protection for Pool Garden Balcony Deck Beige
JEAREY$60.204.5★277 rev
Best Choice Products 10ft Solar LED Offset Cantilever Hanging Market Patio Umbrella 8 Sturdy Ribs Easy Adjustment - Navy Blue
Best Choice Products$101.254.1★11,686 rev
Newest
by launch date
OLILAWN 10FT Cantilever Offset Patio Umbrella with Base Included Outdoor Patio Umbrella with 360 Rotation & Infinite Tilt Yarn-Dyed Fade-Resistant Canopy Heavy Duty 8-Rib Steel Frame for Patio Pool Deck Backyard Cream
OLILAWN$147.19100 rev
OLILAWN 10FT Patio Umbrella with Base Cantilever Offset Outdoor Umbrella with 360 Rotation Infinite Tilt Yarn-Dyed Canopy for Patio Poolside Deck Backyard Wheat(NO LED LIGHTS)
OLILAWN$164.59100 rev
OLILAWN 10FT Cantilever Offset Patio Umbrella with Base Included Outdoor Patio Umbrella Fade-Resistant Yarn-Dyed Canopy with PU Coating 360 Rotation & Infinite Tilt Heavy Duty 8-Rib Steel Frame for Patio Pool Deck Backyard Beige
OLILAWN$150.0495 rev
NEWBULIG 10FT Patio Umbrella with Base Included Offset Cantilever Outdoor Patio Table Umbrella UV Protection Fade Resistant Fabric Easy Tilt Adjustment for Pool Deck Garden Backyard Blue
NEWBULIG$68.23395 rev
NEWBULIG 10FT Patio Umbrella with Base Included Offset Cantilever Outdoor Patio Table Umbrella UV Protection Fade Resistant Fabric Easy Tilt Adjustment for Pool Deck Garden Backyard Red
NEWBULIG$65.67395 rev
Trending
90-day click momentumOLILAWN 10FT Cantilever Offset Patio Umbrella with Base Included Outdoor Patio Umbrella with 360 Rotation & Infinite Tilt Yarn-Dyed Fade-Resistant Canopy Heavy Duty 8-Rib Steel Frame for Patio Pool Deck Backyard Cream
OLILAWN$147.194.6★
NEWBULIG 10FT Patio Umbrella with Base Included Offset Cantilever Outdoor Patio Table Umbrella UV Protection Fade Resistant Fabric Easy Tilt Adjustment for Pool Deck Garden Backyard Red
NEWBULIG$65.674.0★
OLILAWN 10FT Patio Umbrella with Base Cantilever Offset Outdoor Umbrella with 360 Rotation Infinite Tilt Yarn-Dyed Canopy for Patio Poolside Deck Backyard Wheat(NO LED LIGHTS)
OLILAWN$164.594.6★
wikiwiki 10ft Patio Umbrella with Base Included Outdoor Offset Cantilever Umbrella with Sandbag Base for Backyard Garden and Pool Easy to Tilt and Crank Royal Blue
wikiwiki$106.714.3★
Best Choice Products 10ft Solar LED Offset Cantilever Hanging Market Patio Umbrella 8 Sturdy Ribs Easy Adjustment - Navy Blue
Best Choice Products$101.254.1★
What buyers say about sun umbrella with stand
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Easy to put up”
“Fair price”
“is very happy with the sturdier construction”
“Fabulous shade provided on a sunny day”
“Durable construction”
“great size for the price”
“Good color”
“Easy to Use”
“Exactly as advertised”
What buyers complain about
“Broke within one week”
“However quality seems a bit cheap”
“Very flimsy”
“Difficult to assemble”
“the opening was too small”
“was very bulky”
“The instructions are terrible”
“it doesnt work”
“The material feels pretty thin”
“Disappointing at this price that this is how both came”
Top return reasons
Common questions
- Is sun umbrella with stand profitable to sell on Amazon United States?
- The niche generates $106K/yr across 110 tracked products. 42 of 46 products launched in the last 360 days are still selling. 90-day search growth is +203.3%. Flapen's verdict: Worth a look (64/100).
- How competitive is the sun umbrella with stand niche?
- 51 brands and 71 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in sun umbrella with stand?
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 1.9%.
- When does demand for sun umbrella with stand peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 12.4× the quietest.
- What does it cost to enter the sun umbrella with stand niche?
- Listings span $38.30–$541.79; the average listing price is $157.82 (sweet spot $15–$100). The average incumbent carries 1,841 reviews — the moat a new listing must climb.