Sun Umbrella with Stand

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +203.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months

70K

Growth, 90 days vs prior 90

+203.3%

Conversion, latest week

1.0%

Market size, estimated

$106Ka year

Peak month

May12.4× the quietest month

Top search term

offset umbrella with base included22K searches a year

Listings sell for $157.82 on average, from $38.30 to $541.79. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $157.82 that is $0 to $16K a year per listing.

Average price

$157.82above the $15 to $100 sweet spot

Price range

$38.30–$541.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$16K

Returns

1.9%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #354 within Umbrellas & Shade. It carries 1,841 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

38%

Out of stock, average day

14.3%

Average rank

#354in Umbrellas & Shade

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

1,841per listing

Listings tracked

110

46 products launched here in the last 12 months. 42 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

46

Successful launches

42Amazon's first-year sales bar

Average brand age

35 months