Is sun shade umbrella profitable to sell on Amazon United States?

The niche generates $183K/yr across 75 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is +183.7%. Flapen's verdict: Worth a look (62/100).

How competitive is the sun shade umbrella niche?

33 brands and 80 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in sun shade umbrella?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 3.1%.

What does it cost to enter the sun shade umbrella niche?

Listings span $9.75–$167.61; the average listing price is $42.29 (sweet spot $15–$100). The average incumbent carries 5,525 reviews — the moat a new listing must climb.

sun shade umbrella

Worth a look

Shows demand growing +183.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+183.7%

90-day search growth — must beat 0% to launch

Avg price

Incredible$42.29

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$9.75–$167.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Market size

Okay$183K

$183K/yr · 259K searches

Review moat

Bad5,525.24

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Signals Trending

According to Flapen's Amazon United States niche tracking, sun shade umbrella is a $183K/yr Amazon United States market (259K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 62/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

sun shade umbrella market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $169K–$211K; units × avg price
Conversion rate: 1.7%
Avg BSR: #93
Page quality: 0%
Prime: 96%
Sponsored: 96%
Out of stock: 2.0%
Avg brand age: 33 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

Top-5 brand share

66%

Top 20: 92%

Top-5 click share

27%

Top 20: 63%

Open market

31%

AMMSUN33%
Sport-Brella17%
Wondershade8%
XLINGZA4%
BAODINI4%
LOTTAFUN3%

Demand

Weekly Amazon search volume, last 18 weeks — +183.7% search growth over the last 90 days.

Open Trend

Top sun shade umbrella search terms

ammsun beach umbrella26K/yr +202.3%2.6% conv.
sun shade umbrella28K/yr +175.4%1.0% conv.
shade umbrella portable25K/yr +128.8%1.0% conv.
fishing umbrella19K/yr +156.5%0.7% conv.
portable shade umbrella18K/yr +167.9%1.1% conv.
camping umbrella19K/yr +131.8%0.5% conv.
portable sun umbrella14K/yr +208.5%1.0% conv.
sunshade umbrella16K/yr +304.7%2.0% conv.
portable pool umbrella10K/yr +672.8%1.5% conv.
portable umbrella shade7K/yr +633.2%1.2% conv.

All search terms

Top sun shade umbrella products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AMMSUN Shade Umbrella Premium Portable Umbrella with Stand 6.5ft Lightweight Free Standing Canopy for Sporting Games Adjustable Instant Sun Protection and Easy to Carry Beige

AMMSUN$57.814.6★1,348 rev

AMMSUN Shade Umbrella Premium Portable Umbrella with Stand 6.5ft Lightweight Free Standing Canopy for Sporting Games Adjustable Instant Sun Protection and Easy to Carry Navy Blue

AMMSUN$56.084.6★915 rev

AMMSUN 8 Feet Large Beach Umbrella with Sand Anchor Heavy Duty High Wind Portable Outdoor Umbrellas UPF 50+ Protection Air Vent Tilt Patio Garden Pool Blue

AMMSUN$56.034.5★2,083 rev

XLINGZA UPF 50+ Beach Umbrella with Adjustable Universal Clamp

XLINGZA$28.884.1★1,318 rev

Sport-Brella Versa-Brella 4-Way Swiveling Sun Umbrella (Firebrick Red) Regular

Sport-Brella$19.654.2★27,823 rev

Newest

by launch date

Novabright 1 PC Mini Drink Umbrella with Base Desktop Table Umbrella for Drinks & Phones Portable Sunshade for Outdoor Patio Pool Camping Picnic(Classic Style Black)

Novabright$20.9118 rev

4mo ago

PASAMIC 7ft Portable Umbrella with Stand UPF 50+ Sports Sun Shade Umbrella with 2 Carry Bags Cup Holders & Hook Adjustable Instant Sun Protection for Sports Beach Fishing Navy Blue

PASAMIC$48.4756 rev

6mo ago

JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Navy

JEAREY$51.01206 rev

8mo ago

Noraling Mini Sun Shade Umbrella with Windproof Base Protects Drinks Phones and Devices from Sun Wind Debris and Light Rain for Pool Tabletop Camping Patio

Noraling$20.8531 rev

1y ago

LOTTAFUN 6ft Beach Umbrella - Heavy Duty Wind Resistant UV 50+ Portable Sun Shade with Sand Anchor & Carry Bag Outdoor Folding Umbrella for Beach Pool Patio Garden (Blue Stripe) No Tilt The sand needs to exceed the spiral 6inch

LOTTAFUN$29.25513 rev

1y ago

What buyers say about sun shade umbrella

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“The build quality feels solid”

Size-Overall10%

“Fits perfect on my vehicle”

Ease Of Use9%

“Easy to open”

Strength8%

“Extremely sturdy”

Value For Money6%

“Decent price”

Durability5%

“Material feels durable”

Advertised Vs Actual Product5%

“Exactly what I needed”

Assembly/Installation4%

“Easy installation”

Sun Shade/Wind Shield4%

“Great sun shade”

Compactness3%

“compact to store”

What buyers complain about

Durability18%

“Broke in a week”

Size-Overall12%

“Bigger than expected”

Quality-Overall11%

“Not well made”

Strength5%

“Not strong at all”

Ease Of Use5%

“Not able to use”

Value For Money3%

“Not worth the price”

Material Quality2%

“The material is so thin”

Functionality-Overall2%

“not functional”

Advertised Vs Actual Product2%

“Picture is misleading”

Weight Heavy2%

“Heavier than I expected”

Top return reasons

Size-Overall39%

Windshield Issues8%

Weight Heavy5%

Value For Money4%

Functionality-Overall4%

Strength4%

Defective Material/Parts4%

Advertised Vs Actual Product4%

Color3%

Ease Of Use3%

Common questions

Is sun shade umbrella profitable to sell on Amazon United States?: The niche generates $183K/yr across 75 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is +183.7%. Flapen's verdict: Worth a look (62/100).
How competitive is the sun shade umbrella niche?: 33 brands and 80 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in sun shade umbrella?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 3.1%.
What does it cost to enter the sun shade umbrella niche?: Listings span $9.75–$167.61; the average listing price is $42.29 (sweet spot $15–$100). The average incumbent carries 5,525 reviews — the moat a new listing must climb.