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Sun Shade Umbrella

Maybe

Search demand grew +183.7% this quarter. But buyers convert on only 1.7% of searches, so Sun Shade Umbrella is a Maybe.

Filters Trending
Flapen Score
62
62 / 100
Top 25% of 8,839 Patio, Lawn & Garden niches · +6 vs the category median of 56
Market size
$183K/yr259K searches / yr
90-day growth
+183.7%search demand this quarter
Competition
27%top-5 click share · 33 brands · 80 sellers

Flapen Score

Sun Shade Umbrella against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Sun Shade Umbrella is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sun Shade Umbrella market on Amazon at a glance

Shoppers on Amazon United States searched for Sun Shade Umbrella 259K times last year and spent an estimated $183K. The top 5 brands take 66% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +183.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months
259K
Growth, 90 days vs prior 90
+183.7%
Conversion, latest week
1.7%
Market size, estimated
$183Ka year
Top search term
ammsun beach umbrella26K searches a year

02 · Price

A sale here is worth $42.29.

Listings sell for $42.29 on average, from $9.75 to $167.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $42.29 that is $0 to $4K a year per listing.

Average price
$42.29inside the $15 to $100 sweet spot
Price range
$9.75–$167.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #93 within Umbrellas & Shade. It carries 5,525 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
2.0%
Average rank
#93in Umbrellas & Shade
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
5,525per listing
Listings tracked
75

04 · Newcomers

11 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
11Amazon's first-year sales bar
Average brand age
33 months

Products

Top Sun Shade Umbrella products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

80

Top-5 brand share

66%

Top 20: 92%

Top-5 click share

27%

Top 20: 63%

Open market

31%

  • Brand 133%
  • Brand 217%
  • Brand 38%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Sun Shade Umbrella search demand

Weekly searches over the year. Pick a range.

13K8KSpike '26Prime Day '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Sun Shade Umbrella search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ammsun beach umbrella26K/yr
  • sun shade umbrella28K/yr
  • shade umbrella portable25K/yr
  • fishing umbrella19K/yr
  • portable shade umbrella18K/yr
  • camping umbrella19K/yr
  • portable sun umbrella14K/yr
  • sunshade umbrella16K/yr
  • portable pool umbrella10K/yr
  • portable umbrella shade7K/yr

Reviews and returns

What reviews say buyers love and hate about Sun Shade Umbrella

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Durability”
3.1%of orders come back
“Broke in a week”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sun Shade Umbrella questions

Answered from the same tracked data.