Skip to content

Summer Inflatables

Maybe

Search demand grew +161.6% this quarter. But shoppers spend an estimated $54K a year here, so Summer Inflatables is a Maybe.

Filters Trending
Flapen Score
50
50 / 100
Ranks 6,126 of 8,839 Patio, Lawn & Garden niches · −6 vs the category median of 56
Market size
$54K/yr66K searches / yr
90-day growth
+161.6%search demand this quarter
Competition
66%top-5 click share · 10 brands · 14 sellers

Flapen Score

Summer Inflatables against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Summer Inflatables is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Summer Inflatables market on Amazon at a glance

Shoppers on Amazon United States searched for Summer Inflatables 66K times last year and spent an estimated $54K. The top 5 brands take 83% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +161.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+161.6%
Conversion, latest week
2.0%
Market size, estimated
$54Ka year
Peak month
April44.1× the quietest month
Top search term
summer inflatables23K searches a year

02 · Price

A sale here is worth $40.86.

Listings sell for $40.86 on average, from $9.90 to $64.93. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $40.86 that is $0 to $4K a year per listing.

Average price
$40.86inside the $15 to $100 sweet spot
Price range
$9.90–$64.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #315 within Outdoor Holiday Decorations. It carries 696 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#315in Outdoor Holiday Decorations
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
696per listing
Listings tracked
15

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
32 months

Products

Top Summer Inflatables products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

14

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

12%

  • Brand 143%
  • Brand 216%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (4 brands, 12%)

Demand

Summer Inflatables search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 44.1×

Search terms

Top Summer Inflatables search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • summer inflatables23K/yr
  • summer inflatables outdoor decorations14K/yr
  • summer inflatable8K/yr
  • summer blow up inflatable6K/yr
  • luau inflatables6K/yr
  • inflatable summer decorations4K/yr
  • summer yard inflatables5K/yr

Reviews and returns

What reviews say buyers love and hate about Summer Inflatables

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Fun/Entertainment Experience”
36%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Small balls”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Summer Inflatables questions

Answered from the same tracked data.