Is summer door mat profitable to sell on Amazon United States?

The niche generates $159K/yr across 158 tracked products. 11 of 46 products launched in the last 360 days are still selling. 90-day search growth is +19.2%. Flapen's verdict: Worth a look (62/100).

How competitive is the summer door mat niche?

82 brands and 93 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 33% of demand.

What do buyers complain about in summer door mat?

Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 2.8%.

When does demand for summer door mat peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 12.5× the quietest.

What does it cost to enter the summer door mat niche?

Listings span $9.30–$148.34; the average listing price is $28.66 (sweet spot $15–$100). The average incumbent carries 1,289 reviews — the moat a new listing must climb.

summer door mat

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Avg price

Incredible$28.66

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$9.30–$148.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,289.28

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.8%

return rate — above 5% kills the launch gate

Growth

Okay+19.2%

90-day search growth — must beat 0% to launch

Market size

Okay$159K

$159K/yr · 253K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, summer door mat is a $159K/yr Amazon United States market (253K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 62/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

summer door mat market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $86K–$115K; units × avg price
Conversion rate: 2.2%
Avg BSR: #3,907
Page quality: 0%
Prime: 96%
Sponsored: 92%
Out of stock: 2.5%
Avg brand age: 31 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

82 rising

Sellers

Top-5 brand share

33%

Top 20: 68%

Top-5 click share

17%

Top 20: 44%

Open market

63%

MAINEVENT11%
Tinideya7%
Evergreen Flag5%
Fttoyoly5%
Artoid Mode4%
BUAGETUP4%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +19.2% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 12.5×

Open Trend

Top summer door mat search terms

summer door mat70K/yr +236.6%1.5% conv.
double door mats outdoor52K/yr +3.8%0.5% conv.
summer front door mat18K/yr +207.0%1.1% conv.
spring front door mat40K/yr -87.3%2.1% conv.
double door outdoor mat14K/yr +20.1%0.5% conv.
hello matt for front door10K/yr +20.4%2.3% conv.
double door mat11K/yr +6.4%0.6% conv.
double front door mat8K/yr +13.5%0.9% conv.
boho welcome mat outdoor6K/yr +17.3%0.3% conv.
front door mat set7K/yr -7.7%0.4% conv.

All search terms

Top summer door mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Black and White Striped Outdoor Rug 24 x 51Farmhouse Front Porch Rug Hand-Woven Machine Washable Layered Door Mats for Entryway/Bedroom/Patio/Porch Decor

BUAGETUP$18.444.7★2,273 rev

Green and White Front Porch Rug 2X4.3Buffalo Plaid Checked Outdoor Rug Cotton Woven Washable Layering Door Mat for Welcome Mat Entryway Bedroom Living Room

KIhipIoe$16.434.7★552 rev

Othilic Front Door Mat Outside Entrance - 2x3 Floral Non-Slip Washable Doormat Indoor Outdoor Mat Tan Neutral Farmhouse Scalloped Entry Rug Small Throw Rugs for Entryway Kitchen Front Porch Decor

Othilic$24.374.3★564 rev

Sungea Striped Outdoor Front Door Mat 24x51 Cotton Hand Woven Washable Black and Khaki Rug Runner Reversible Foldable Indoor Layered Front Door Rugs for Entryway/Farmhouse/Home Entrance

Sungea$19.664.5★667 rev

Artoid Mode Yellow Hello Sunshine Summer Decorative Doormat Seasonal Spring Holiday Low-Profile Floor Mat Switch Mat for Indoor Outdoor 17 x 29 Inch

Artoid Mode$15.304.5★390 rev

Newest

by launch date

Kelarea Patriotic Door Mat Hello Summer 17 x 29 Artificial Coir Front Door Mats for Indepence Day Memorial Day 4th of July Doormat with Non-Slip Backing for Outside Entrance Porch

Kelarea$15.7446 rev

4mo ago

APUDWN 2 Pcs Extra Large Door Mats for Double Doors 23.6 X 55.2 Inch Wildflower Spring Welcome Non Slip Layering Doormats Oversized Coir Mats Green White Stripe Rugs for Front Porch Entryway Decor

APUDWN$39.1618 rev

4mo ago

Moucuny 2 Pcs Summer Hello Sunshine Coir Door Mat 24 x 35 Black and White Striped Outdoor Rug 16 x 28 Yellow Sunshine Coir Doormat Non Slip Seasonal Welcome Doormat for Porch Front Decor

Moucuny$34.084 rev

5mo ago

Fttoyoly Spring Floral Door Mat for Front Door Doormat Outside Entrance with Wildflower Spring Outdoor Decor for Porch and Entryway Indoor Outdoor Use 17 x 29.5 (Flower)

Fttoyoly$19.8182 rev

5mo ago

Fttoyoly Spring Door Mat with Wildflowers Border Outdoor Indoor Welcome Mat for Front Door Spring Decor Floral Style for Porch Patio or Entryway 17 X 29.5 (Hello)

Fttoyoly$20.0739 rev

6mo ago

What buyers say about summer door mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality mat”

Color13%

“Bright and colorful”

Advertised Vs Actual Product9%

“Exactly as pictured”

Size-Overall7%

“The size is generous”

Durability6%

“This mat is durable”

Value For Money6%

“Very affordable”

Design-Overall5%

“The design is simple”

Ease Of Cleaning5%

“it hasn't gotten too dirty yet”

Material Quality3%

“High-quality material”

Strength3%

“Great sturdy door mat”

What buyers complain about

Thickness14%

“Not as thick as I anticipated”

Size-Overall14%

“To small”

Quality-Overall12%

“Horrible quality”

Color9%

“a faded color”

Durability4%

“Fall apart”

Value For Money4%

“half the price”

Advertised Vs Actual Product3%

“Looks NOTHING like the picture”

Strength3%

“Kind of flimsy”

Material Quality2%

“very thin material”

Flatness2%

“still can't get it to lay completely flat”

Top return reasons

Size-Overall47%

Color10%

Material Quality8%

Quality-Overall8%

Advertised Vs Actual Product6%

Thin5%

Thickness3%

Strength2%

Value For Money1%

Flatness1%

Common questions

Is summer door mat profitable to sell on Amazon United States?: The niche generates $159K/yr across 158 tracked products. 11 of 46 products launched in the last 360 days are still selling. 90-day search growth is +19.2%. Flapen's verdict: Worth a look (62/100).
How competitive is the summer door mat niche?: 82 brands and 93 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 33% of demand.
What do buyers complain about in summer door mat?: Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 2.8%.
When does demand for summer door mat peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 12.5× the quietest.
What does it cost to enter the summer door mat niche?: Listings span $9.30–$148.34; the average listing price is $28.66 (sweet spot $15–$100). The average incumbent carries 1,289 reviews — the moat a new listing must climb.